Consumer-generated marketing
- CORRECT ANSWER Brand exchanges created by consumers themselves-- both
invited and uninvited-- by which consumers are playing an increasing role in shaping
their own brand experiences and those of other consumers
Partner relationship management
- CORRECT ANSWER Working closely with partners in other company departments
and outside the company to jointly bring greater value to customers
Customer lifetime value
- CORRECT ANSWER The value of the entire stream of purchases a customer makes
over a lifetime of patronage
Share of customer
- CORRECT ANSWER The portion of the customer's purchasing that a company gets in
its product categories
Customer equity
- CORRECT ANSWER The total combined customer lifetime values of all of the
company's current and potential customers
Digital and social media marketing
- CORRECT ANSWER Using digital marketing tools such as Web sites, social media,
mobile apps and ads, online video, email, and blogs that engage consumers anywhere,
anytime via their digital devices
Marketing
- CORRECT ANSWER The process by which companies create value for customers
and build strong customer relationships in order to capture value from customers in
return
Marketing management
- CORRECT ANSWER The art and science of choosing target markets and building
profitable relationships with them
Marketing concept
- CORRECT ANSWER Brand exchanges created by consumers themselves-- both
invited and uninvited-- by which consumers are playing an increasing role in shaping
their own brand experiences and those of other consumers
Partner relationship management
- CORRECT ANSWER Working closely with partners in other company departments
and outside the company to jointly bring greater value to customers
Customer lifetime value
- CORRECT ANSWER The value of the entire stream of purchases a customer makes
over a lifetime of patronage
Share of customer
- CORRECT ANSWER The portion of the customer's purchasing that a company gets in
its product categories
Customer equity
- CORRECT ANSWER The total combined customer lifetime values of all of the
company's current and potential customers
Digital and social media marketing
- CORRECT ANSWER Using digital marketing tools such as Web sites, social media,
mobile apps and ads, online video, email, and blogs that engage consumers anywhere,
anytime via their digital devices
Marketing
- CORRECT ANSWER The process by which companies create value for customers
and build strong customer relationships in order to capture value from customers in
return
Marketing management
- CORRECT ANSWER The art and science of choosing target markets and building
profitable relationships with them
Marketing concept
