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A supply chain is
the network of all entities involved in producing and delivering a finished product to the
final customer
Supply Chain Management (SCM) is
the design and management of flows of products, information, and funds throughout the
supply chain
The driving force of the supply chain is
The final customer
Products are _______ through the supply chain
Pulled
Service Supply chains
-More like hubs than chains
-Tend to be shorter
-No inventory
SCM is about
the collaboration between supply chain partners in a strategic effort to achieve superior
competitiveness
Logistics is
the part of SCM that is concerned with managing the flow of products
A constraint is
, anything that prevents the system from being able to achieve its goaland is sometimes
called the ''bottleneck''
The objective of TOC is to
Identify the constraint and restructure the organization to eliminate its impact
The individual end user
purchases are made by an individual or household to satisfy personal needs
Organizational end user
purchases are made by an organization in order for employees to perform their jobs
Standardized Strategy
-Provides a minimal amount of product customisation
■Products developed for the average customer
■Has large cost advantage
Customized Strategy
-Capitalizes on information from market segmentation and target markets
■Different versions of the product are developed
■This results in higher priced product
The Niche Strategy
Targets only one segment of the overall market
■Very precise products that specifically meet customer needs
■Typically a strategy exploited by small firms or new companies
Micro-Marketing or One-to-One Marketing
-The ultimate in customer relationship management is to focuson each individual
customer.