WGU C201 Business Acumen Chapter 10: Operations
and Quality Management
Which part of the organizing process aids in effective and efficient progress toward
planned goals and often results in changes within the organization? -
ANSWEREvaluating results
What is the result of a company increasing the delegation of authority and the span
of control? - ANSWERIncreased number of direct reports per manager
Which two key elements does an effective organization include? - ANSWERHuman
interaction, structure
Why does a line organizational structure function most effectively in a crisis
situation? - ANSWERIt established a direct flow of authority
Number the seven steps in the recruiting and interviewing process from first to last. -
ANSWER1) Define job requirements, 2) Contact and visit colleges for
applicants/interns, 3) Conduct employment tests, 4) Review resumes, 5) Conduct
candidate interviews, 6) Follow up interviews, 7) Hiring determination
Which primary driver does management use for an organization's structure? -
ANSWERAchievement of company goals
Which step in the organizing process results in management group work activities
into units within the organization? - ANSWERDepartmentalization
A high tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and
collaboration capabilities of all other social media sits. Which type of competitive
advantage is this company leveraging? - ANSWERCustomer loyalty
Which marketing strategy is devoted to maintaining continuous bottom line prices
than relying on short term price cutting tactics such as cents off coupons, rebates,
and special sales? - ANSWEREveryday low pricing
When would a pull promotional strategy enhance a competitive advantage to market
a product better than a push strategy? - ANSWERWhen demand for the product is
driven by the end user
Which marketing tool is essential to building an effective relationship marketing
campaign? - ANSWERAn affinity program
Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? -
ANSWERPersonal Selling
, What three factors should be addressed in a successful marketing plan? Choose 3
answers. - ANSWERTarget Market, Sales revenue goals, Plan implementation
timeline (not on list, marketing budget)
Which three characteristics are measured in demographic segmentation? Choose 3
answers - ANSWERRace and ethnicity, Income, Household size
In which three ways does business-buying behavior differ from consumer-buying
behavior? Choose 3 answers - ANSWERBuyers face organizational influences in
addition to their own preferences, purchasers often invite selected providers to bid
on a purchase, a group or committee often makes decisions
Which three conditions, in a global selling environment, should a small company
leverage to create a competitive advantage? Choose 3 answers - ANSWERcultural
homogeneity, mobility of labor, local labor costs
With which two types of products does a marketing strategy rely on advertising
more than personal selling? Choose 2 answers. - ANSWERConsumable supplies,
accessories to primary products
After years of marketing a body lotion, a cosmetics company begins promoting the
lotion as an the lotion as an insect repellent as well. In which three product life cycle
extension strategies did this company engage? Choose 3 answers - ANSWERAdding
new users, finding new uses for the product, increasing frequency of use.
What are three ways that an effective brand name can influence consumer product
recognition? Choose 3 answers - ANSWERIt conveys an image, it depicts trademark
protection, it reflects brand equity.
A customer has purchased a product twice and intends to do so again. Which stage
of brand loyalty is this customer in? - ANSWERBrand preference
Which manufacturer distribution model is enhanced by the shipping and tracking
capabilities of a global package delivery service? - ANSWERretail
Which three tasks are key responsibilities of operations managers? Choose 3
answers - ANSWERPlanning the overall production process, implementing the
production plan, determine the best layout for the firm's facilities.
Which two characteristics does a Just-In-Time (JIT) System have? Choose 2 answers -
ANSWERA JIT system seeks to eliminate anything that does not add value in
operations activities, production using JIT reduces a firm's inventory costs.
Which aspect of operations management do the ISO 9000 Standards address? -
ANSWEREstablishment of effective quality systems?
and Quality Management
Which part of the organizing process aids in effective and efficient progress toward
planned goals and often results in changes within the organization? -
ANSWEREvaluating results
What is the result of a company increasing the delegation of authority and the span
of control? - ANSWERIncreased number of direct reports per manager
Which two key elements does an effective organization include? - ANSWERHuman
interaction, structure
Why does a line organizational structure function most effectively in a crisis
situation? - ANSWERIt established a direct flow of authority
Number the seven steps in the recruiting and interviewing process from first to last. -
ANSWER1) Define job requirements, 2) Contact and visit colleges for
applicants/interns, 3) Conduct employment tests, 4) Review resumes, 5) Conduct
candidate interviews, 6) Follow up interviews, 7) Hiring determination
Which primary driver does management use for an organization's structure? -
ANSWERAchievement of company goals
Which step in the organizing process results in management group work activities
into units within the organization? - ANSWERDepartmentalization
A high tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and
collaboration capabilities of all other social media sits. Which type of competitive
advantage is this company leveraging? - ANSWERCustomer loyalty
Which marketing strategy is devoted to maintaining continuous bottom line prices
than relying on short term price cutting tactics such as cents off coupons, rebates,
and special sales? - ANSWEREveryday low pricing
When would a pull promotional strategy enhance a competitive advantage to market
a product better than a push strategy? - ANSWERWhen demand for the product is
driven by the end user
Which marketing tool is essential to building an effective relationship marketing
campaign? - ANSWERAn affinity program
Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? -
ANSWERPersonal Selling
, What three factors should be addressed in a successful marketing plan? Choose 3
answers. - ANSWERTarget Market, Sales revenue goals, Plan implementation
timeline (not on list, marketing budget)
Which three characteristics are measured in demographic segmentation? Choose 3
answers - ANSWERRace and ethnicity, Income, Household size
In which three ways does business-buying behavior differ from consumer-buying
behavior? Choose 3 answers - ANSWERBuyers face organizational influences in
addition to their own preferences, purchasers often invite selected providers to bid
on a purchase, a group or committee often makes decisions
Which three conditions, in a global selling environment, should a small company
leverage to create a competitive advantage? Choose 3 answers - ANSWERcultural
homogeneity, mobility of labor, local labor costs
With which two types of products does a marketing strategy rely on advertising
more than personal selling? Choose 2 answers. - ANSWERConsumable supplies,
accessories to primary products
After years of marketing a body lotion, a cosmetics company begins promoting the
lotion as an the lotion as an insect repellent as well. In which three product life cycle
extension strategies did this company engage? Choose 3 answers - ANSWERAdding
new users, finding new uses for the product, increasing frequency of use.
What are three ways that an effective brand name can influence consumer product
recognition? Choose 3 answers - ANSWERIt conveys an image, it depicts trademark
protection, it reflects brand equity.
A customer has purchased a product twice and intends to do so again. Which stage
of brand loyalty is this customer in? - ANSWERBrand preference
Which manufacturer distribution model is enhanced by the shipping and tracking
capabilities of a global package delivery service? - ANSWERretail
Which three tasks are key responsibilities of operations managers? Choose 3
answers - ANSWERPlanning the overall production process, implementing the
production plan, determine the best layout for the firm's facilities.
Which two characteristics does a Just-In-Time (JIT) System have? Choose 2 answers -
ANSWERA JIT system seeks to eliminate anything that does not add value in
operations activities, production using JIT reduces a firm's inventory costs.
Which aspect of operations management do the ISO 9000 Standards address? -
ANSWEREstablishment of effective quality systems?
