CMN10Y: HEALTH COMMUNICATION INTERVENTIONS: 1,2,3,4
EXAM QUESTIONS AND ANSWERS WITH COMPLETE
SOLUTIONS VERIFIED
Examples of Health Communication:
-Media campaign to encourage vaccination
-Billboards reminding drivers to buckle up
-Doctor encourages diabetic patient to lose weight
-You talk to your roommate about alcohol poisoning
-a campaign teaches parents about nutrition
-Mom and daughter talk about sex
-a campaign tells young male adults that smoking causes impotence
Define Health Communication:
-the study and use of communication strategies to inform and influence individual
decisions that enhance health
Define health:
-a state of complete physical, mental and social well being and not merely the absence
of disease or infirmity
Define mental health:
-a state of well-being in which every individual realizes his or her own potential, can
cope with the normal stresses of life, can work productively and fruitfully and is able to
make a contribution to her or his own community
,The Study of Health Communication:
-interdisciplinary field
-applied social science
-ideally theory driven
Role of theory:1)Theory, 2)Application, 3)Theory refinement
Some Contexts of Application:
-Healthcare
-Public Health
-Interpersonal relations (parents talk about safe sex; talk with friend about addiction)
-Commercial advertising
Environmental Influences:
-Media Environment (want to launch campaign to discourage teens from drinking soda;
you have to compete with Coke/Pepsi commercials)
-Social environment/social networks (your friends decisions about eating at McDonalds
could influence your decision)
-Physical environment
-Policy environment
How does communication heal?
-"Good" doctor-patient communication is associated with better patient health outcomes
-How? Pathways Model (Health Communication 1 Video)
What improves Health?
Physical health:
, -Chemical therapeutic regimens (eg medications)
-Mechanical therapeutic regimens (surgery)
-Behavioral regimens (diet, smoking cessation)
-Psychological regimens (meditation, cognitive therapy)
What improves psychosocial health?
-Positive psychological outlook
-Strong social support network
-Financial resources
-Self-efficacy
Defining Terms: Communication Functions:
Def of function: "The purpose for which something is designed, used or exists";
communication is multifunctional
-Information exchange
-Responding to emotions
-Managing uncertainty
-Fostering relationships
-Making decisions
-Enabling self-management
Defining Terms: Proximal Outcomes
-When a function of communication is achieved, there are outcomes that will proximal
-Proximal: near the point of origin; closest to; immediate outcomes
-Understanding
-Satisfaction
EXAM QUESTIONS AND ANSWERS WITH COMPLETE
SOLUTIONS VERIFIED
Examples of Health Communication:
-Media campaign to encourage vaccination
-Billboards reminding drivers to buckle up
-Doctor encourages diabetic patient to lose weight
-You talk to your roommate about alcohol poisoning
-a campaign teaches parents about nutrition
-Mom and daughter talk about sex
-a campaign tells young male adults that smoking causes impotence
Define Health Communication:
-the study and use of communication strategies to inform and influence individual
decisions that enhance health
Define health:
-a state of complete physical, mental and social well being and not merely the absence
of disease or infirmity
Define mental health:
-a state of well-being in which every individual realizes his or her own potential, can
cope with the normal stresses of life, can work productively and fruitfully and is able to
make a contribution to her or his own community
,The Study of Health Communication:
-interdisciplinary field
-applied social science
-ideally theory driven
Role of theory:1)Theory, 2)Application, 3)Theory refinement
Some Contexts of Application:
-Healthcare
-Public Health
-Interpersonal relations (parents talk about safe sex; talk with friend about addiction)
-Commercial advertising
Environmental Influences:
-Media Environment (want to launch campaign to discourage teens from drinking soda;
you have to compete with Coke/Pepsi commercials)
-Social environment/social networks (your friends decisions about eating at McDonalds
could influence your decision)
-Physical environment
-Policy environment
How does communication heal?
-"Good" doctor-patient communication is associated with better patient health outcomes
-How? Pathways Model (Health Communication 1 Video)
What improves Health?
Physical health:
, -Chemical therapeutic regimens (eg medications)
-Mechanical therapeutic regimens (surgery)
-Behavioral regimens (diet, smoking cessation)
-Psychological regimens (meditation, cognitive therapy)
What improves psychosocial health?
-Positive psychological outlook
-Strong social support network
-Financial resources
-Self-efficacy
Defining Terms: Communication Functions:
Def of function: "The purpose for which something is designed, used or exists";
communication is multifunctional
-Information exchange
-Responding to emotions
-Managing uncertainty
-Fostering relationships
-Making decisions
-Enabling self-management
Defining Terms: Proximal Outcomes
-When a function of communication is achieved, there are outcomes that will proximal
-Proximal: near the point of origin; closest to; immediate outcomes
-Understanding
-Satisfaction
