BIS255 EXAM QUESTIONS AND ANSWERS
LATEST UPDATE
The unique name that identifies an Internet site, consisting of one top-level and
one or more lower-level designators best describes:
Words used to encourage a prospect to take a particular action best describes:
Call to action
The link that allows users to remove themselves from an e-mail list they no longer
wish to receive. This is a required element for all e-mails sent to a list of people
best describes:
Unsubscribe link
Who developed the rules for the World Wide Web and earned the title of the
"Web's father"?:
Tim Berners-Lee
How many main parts are there to an e-mail campaign e-mail message:
6
A value used to identify a device that is connected to the Internet, usually
expressed as four numbers separated by periods, such as 216.239.51.99, best
describes:
IP address
Which of the following is the most important to the success of an e-mail
marketing campaign:
Relevant and valuable content
Any of a family of local area networks available as hotspots in public areas such
as cafes and airport terminals, either for free or for a one-time-use charge or
subscription fee best describes:
Wi-fi
A form of Internet access where the user's computer or router uses an attached
modem connected to a telephone line to dial into an Internet service provider's
(ISP) node to establish a modem-to-modem link best describes:
Dial-up
What year was e-mail first used:
1961
A folder to organize content best describes:
Directory
The ratio of cost to profit best describes:
return on investment (ROI)
The company that is providing you with access to Internet (MWEB, AOL, Yahoo!)
best describes:
Internet Service Provider
A list of accepted e-mail addresses that an ISP, a subscriber, or other e-mail
service provider allows to deliver messages regardless of spam filter settings
best describes:
, White list
All the content that can be seen on a screen without scrolling down best
describes:
above the fold
What year did the Department of Defense's ARPANET go live:
1969
A domain that is part of a larger domain best describes:
Subdomain
The top-level domain, uppermost in the hierarchy of domain names best
describes:
TLD
Permission given for e-mails to be sent to you best describes:
Opt-in
Third generation of mobile communications systems; enabling network operators
to offer users a wider range of more advanced services while achieving greater
network capacity best describes:
3G
Advertisement banners that are shown between pages on a Web site best
describes:
interstitial banner
An online advertisement in the form of a graphic image that appears on a Web
page best describes:
Banner
This advertisement appears in a layer over the content, but not in a separate
window best describes:
Floating advertisement
When someone comes to your Web site through an ad campaign, leaves the site,
and then comes back later by another link or search, and then converts best
describes:
latent conversion
The ad server infers the optimum advertisements to serve, based on the content
of the page best describes:
contextual targeting
Multipage ads accessed via click-throughs from initial ads. The user stays on the
publisher's Web site but has access to more information from the advertiser than
a display ad allows best describes:
Microsite
Which of the following advertising payment models most closely mirrors placing
an ad in a newspaper:
Flat rate
Ensure that advertisements from direct competitors are not shown on the same
page best describes:
Exclusivity
A phrase written to motivate a reader to action such as "buy now," "sign up for
our newsletter," "add to shopping cart" best describes:
Call to action
LATEST UPDATE
The unique name that identifies an Internet site, consisting of one top-level and
one or more lower-level designators best describes:
Words used to encourage a prospect to take a particular action best describes:
Call to action
The link that allows users to remove themselves from an e-mail list they no longer
wish to receive. This is a required element for all e-mails sent to a list of people
best describes:
Unsubscribe link
Who developed the rules for the World Wide Web and earned the title of the
"Web's father"?:
Tim Berners-Lee
How many main parts are there to an e-mail campaign e-mail message:
6
A value used to identify a device that is connected to the Internet, usually
expressed as four numbers separated by periods, such as 216.239.51.99, best
describes:
IP address
Which of the following is the most important to the success of an e-mail
marketing campaign:
Relevant and valuable content
Any of a family of local area networks available as hotspots in public areas such
as cafes and airport terminals, either for free or for a one-time-use charge or
subscription fee best describes:
Wi-fi
A form of Internet access where the user's computer or router uses an attached
modem connected to a telephone line to dial into an Internet service provider's
(ISP) node to establish a modem-to-modem link best describes:
Dial-up
What year was e-mail first used:
1961
A folder to organize content best describes:
Directory
The ratio of cost to profit best describes:
return on investment (ROI)
The company that is providing you with access to Internet (MWEB, AOL, Yahoo!)
best describes:
Internet Service Provider
A list of accepted e-mail addresses that an ISP, a subscriber, or other e-mail
service provider allows to deliver messages regardless of spam filter settings
best describes:
, White list
All the content that can be seen on a screen without scrolling down best
describes:
above the fold
What year did the Department of Defense's ARPANET go live:
1969
A domain that is part of a larger domain best describes:
Subdomain
The top-level domain, uppermost in the hierarchy of domain names best
describes:
TLD
Permission given for e-mails to be sent to you best describes:
Opt-in
Third generation of mobile communications systems; enabling network operators
to offer users a wider range of more advanced services while achieving greater
network capacity best describes:
3G
Advertisement banners that are shown between pages on a Web site best
describes:
interstitial banner
An online advertisement in the form of a graphic image that appears on a Web
page best describes:
Banner
This advertisement appears in a layer over the content, but not in a separate
window best describes:
Floating advertisement
When someone comes to your Web site through an ad campaign, leaves the site,
and then comes back later by another link or search, and then converts best
describes:
latent conversion
The ad server infers the optimum advertisements to serve, based on the content
of the page best describes:
contextual targeting
Multipage ads accessed via click-throughs from initial ads. The user stays on the
publisher's Web site but has access to more information from the advertiser than
a display ad allows best describes:
Microsite
Which of the following advertising payment models most closely mirrors placing
an ad in a newspaper:
Flat rate
Ensure that advertisements from direct competitors are not shown on the same
page best describes:
Exclusivity
A phrase written to motivate a reader to action such as "buy now," "sign up for
our newsletter," "add to shopping cart" best describes:
Call to action
