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In the context of customer relationship management (CRM), _____ requires
gathering a lot of information about customers' preferences and shopping
patterns.
a. idealization
b. localization
c. visualization
d. personalization
d. personalization
A _____ is an integrated network consisting of an organization, its vendors,
transportation companies, and brokers used to deliver goods and services to
customers.
a. resource hub
b. performance tracker
c. database system
d. supply chain
d. supply chain
In a(n) _____ auction, companies invite sellers to submit bids for products and
services so that the buyer can choose the seller that offers the service or product
at the lowest price.
a. reverse
b. absolute
c. minimum bid
d. no reserve
a. reverse
A cloud-based enterprise system offers more _____ than traditional computing
methods.
a. personalization
b. flexibility and scale
c. accuracy
d. customization
b. flexibility and scale
A(n) _____ system is an application used in all the functions of a business and
supports decision making throughout the organization.
a. enterprise
b. decentralized
c. analog
d. collaboration
a. enterprise
Google Maps is considered a DSS because you can change routes by dragging
different points and have a _____ performed on alternative routes.
, a. print or PDF option
b. what-if analysis
c. user review
d. marketing analysis
b. what-if analysis
In the context of organizational decisions at the tactical management level, _____
decisions are often used in resolving conflicts between two divisions.
a. pseudostructured
b. structured
c. semistructured
d. unstructured
d. unstructured
Unstructured decisions are often used in _____.
a. record keeping
b. simple inventory problems
c. introducing a new product
d. capital acquisition analysis
c. introducing a new product
Which is an important factor in designing a management support system (MSS)?
a. Keeping the interface simple
b. Making the system's complexity visible
c. Ensuring closed lines of communication
d. Varying the look and feel
a. Keeping the interface simple
_____ features allow team members to see and talk to each other regardless of
their locations.
a. Face-to-face meeting
b. Audio conferencing
c. Text
d. Video conferencing
d. Video conferencing
In the context of adding artificial intelligence (AI) technologies to a decision
support system's model base component, _____ can be added to include
heuristics in the model base's analysis capabilities.
a. firmware
b. expert systems
c. spyware
d. virtual reality systems
b. expert systems
_____ consist of common sense, rules of thumb, educated guesses, and
instinctive judgments.
a. Quick response codes
b. Heuristics
c. Turing machines
d. Swift codes
b. Heuristics