J494 TEST EXAM QUESTIONS AND ANSWERS
LATEST UPDATE
begin with curiosity
Demonstrating your fact-finding skills
Conducting research on less observable world
Advancing knowledge out world and phenomena
Helping organizations and clients
Focusing on human interactions
How research knowledge is distributed
PR and advertising planning
Academic publishing
Journal articles
Conferences
Social dialogue
Public policy
Organizational decision making
Popular press
witnessing/observation method
Used to gain perspective on the obligation, constraints, motivations, and emotions
Witnessing is using all your senses not just your eyes
Justice
The last tenant of the belmont report - it looks at a different POV of research
participants because it looks at who is INCLUDED and who is EXCLUDED
Important cases we have talked about
Stanford prison experiment
Milgrim experiment
Cambridge analytic
Tuskegee
Lasswell
Who
Says what
In which channel
Ripple effect between media channels affecting each other
To whom
With what effect
Relationships between x and y
(more of them)
What phenomenon
Intent or agenda
Relationships between x and y
Timeline
The scientific method
, Can test all of these theories, ways of thinking to know what we know
FINDINGS DON'T PROVE, IT SUGGESTS
Providing direction for public policy, organization
4 arenas of research for IMPACT in strategic communication
Awareness
Only x amount of people are aware of your product
Comprehensions
X amount of people understand why would company is in trouble
Attitude
X amount of employees are satisfied w their jobs
Behavior
X amount have purchased or plan to purchase your product in the next 6 months
Positivism
the traditional research perspective
Positivists know by discovery
Primary goal is explanation
Types of research
QuaNtitative
Numbers used to measure
Who what where how much
QuaLitative
Language used to describe
How or why
Hypothesis
RESEARCH QUESTIONS ARE MORE BROAD THAN HYPOTHESIS
Hypothesis are specific and clearly state what would expect to find
Confidence is
why we test, question, modify, revise
Validity
Internal - inside the study
Are all of your questions probes, clear
Eternal
Is it gonna make sense to Bigger outside world
Ecological
Results have meaning in peoples lives
Credibility
Is it credible, are people going to believe it
If your study has validity and reliability = credibility
Epistemology
Study of knowledge
LATEST UPDATE
begin with curiosity
Demonstrating your fact-finding skills
Conducting research on less observable world
Advancing knowledge out world and phenomena
Helping organizations and clients
Focusing on human interactions
How research knowledge is distributed
PR and advertising planning
Academic publishing
Journal articles
Conferences
Social dialogue
Public policy
Organizational decision making
Popular press
witnessing/observation method
Used to gain perspective on the obligation, constraints, motivations, and emotions
Witnessing is using all your senses not just your eyes
Justice
The last tenant of the belmont report - it looks at a different POV of research
participants because it looks at who is INCLUDED and who is EXCLUDED
Important cases we have talked about
Stanford prison experiment
Milgrim experiment
Cambridge analytic
Tuskegee
Lasswell
Who
Says what
In which channel
Ripple effect between media channels affecting each other
To whom
With what effect
Relationships between x and y
(more of them)
What phenomenon
Intent or agenda
Relationships between x and y
Timeline
The scientific method
, Can test all of these theories, ways of thinking to know what we know
FINDINGS DON'T PROVE, IT SUGGESTS
Providing direction for public policy, organization
4 arenas of research for IMPACT in strategic communication
Awareness
Only x amount of people are aware of your product
Comprehensions
X amount of people understand why would company is in trouble
Attitude
X amount of employees are satisfied w their jobs
Behavior
X amount have purchased or plan to purchase your product in the next 6 months
Positivism
the traditional research perspective
Positivists know by discovery
Primary goal is explanation
Types of research
QuaNtitative
Numbers used to measure
Who what where how much
QuaLitative
Language used to describe
How or why
Hypothesis
RESEARCH QUESTIONS ARE MORE BROAD THAN HYPOTHESIS
Hypothesis are specific and clearly state what would expect to find
Confidence is
why we test, question, modify, revise
Validity
Internal - inside the study
Are all of your questions probes, clear
Eternal
Is it gonna make sense to Bigger outside world
Ecological
Results have meaning in peoples lives
Credibility
Is it credible, are people going to believe it
If your study has validity and reliability = credibility
Epistemology
Study of knowledge
