J494 TEST EXAM QUESTIONS AND ANSWERS
LATEST UPDATE
content analysis
-A systematic, objective, and quantitative method for researching messages and
concepts in data
-counts "messages in discourse"
manifest content
easy to operationalize and understand
-ex: amount of times someone says "f*ck"
-min reliability = .90
Latent content
-When content isn't directly obvious
-ex: someones intent to kill
-min reliability = .75
operational definition
-either manifest or latent
-process of measuring conceptual definitions
Unit of Analysis
the individuals, people, or groups or things being measured
-ex: words, characters, time, themes
constructed sampling
-analyzing data from specific days of the week
-ex: when analyzing trevor noah, pull randomly pull episodes from each day of the week
over the years. you have constructed week of sampling once each day is filled
sampling
science of drawing a valid group of objects from a population reliably
-universe is never possible
-Population: most common (ex: undergrad UO students)
-Sampling frame: all items and ppl in your frame
Census Sampling
study were every member of population is measured
-US census would be one but not everyone fills it out
non-probability sampling
selecting units from a population using a non-random method (subjective)
-convenience sample
-quota: meet a quota but dont do it randomly
probability sampling
random sampling—everyone involved has an equal chance of being selected
S
systematic random sampling (longitudinal)
Picking a starting point in a population and sampling every "nth" random person
selected
-ex: surveying every fourth customer that comes into the movies
LATEST UPDATE
content analysis
-A systematic, objective, and quantitative method for researching messages and
concepts in data
-counts "messages in discourse"
manifest content
easy to operationalize and understand
-ex: amount of times someone says "f*ck"
-min reliability = .90
Latent content
-When content isn't directly obvious
-ex: someones intent to kill
-min reliability = .75
operational definition
-either manifest or latent
-process of measuring conceptual definitions
Unit of Analysis
the individuals, people, or groups or things being measured
-ex: words, characters, time, themes
constructed sampling
-analyzing data from specific days of the week
-ex: when analyzing trevor noah, pull randomly pull episodes from each day of the week
over the years. you have constructed week of sampling once each day is filled
sampling
science of drawing a valid group of objects from a population reliably
-universe is never possible
-Population: most common (ex: undergrad UO students)
-Sampling frame: all items and ppl in your frame
Census Sampling
study were every member of population is measured
-US census would be one but not everyone fills it out
non-probability sampling
selecting units from a population using a non-random method (subjective)
-convenience sample
-quota: meet a quota but dont do it randomly
probability sampling
random sampling—everyone involved has an equal chance of being selected
S
systematic random sampling (longitudinal)
Picking a starting point in a population and sampling every "nth" random person
selected
-ex: surveying every fourth customer that comes into the movies
