J494 TEST FINAL EXAM QUESTIONS AND ANSWERS
LATEST UPDATE
Sometimes audio is a better format than the text transcript to pick up on the ___
context of a participant's comment.
E. Intensity
What level of measurement is this survey item? "In the past, where have you
gotten your information regarding STIs? (Response options: Television, Posters,
Internet, Friends, or Other).
A. Categorical
Which level of measurement is the following item an example of? "I felt happy
this week." (Response option: Likert-scale 1-5 from Strongly Disagree to Strongly
Agree)
B. Ordinal
What's wrong with this survey item? "I never listen to music?" (measured with
Likert 1-5 scale from Strongly Disagree to Strongly Agree.
D. It includes an absolute
What's wrong with this survey item? "How often do you disagree with people who
don't support parking fees?" (measured with Likert 1-5 scale from Not Often to
Very Often)
C. It is a double negative
One of the main goals of a survey is to: Describe a "snapshot" of current
attitudes/ beliefs/ behaviors within your population. What is the second main
goal?
B. Explore and explain relationships between variables
Because you know that some people may over-report how often they do
behaviors seen as desirable. When you ask people how often they floss (a
desirable behavior) you decide to add a "face-saving" option at the beginning of
your question (e.g., "We know that there are lots of reasons people might skip
flossing...") The addition of this "face-saving" component to your flossing item is
an attempt to overcome what?
B. Social desirability bias
What's missing from this reporting of a two-level categorical item? "55% of 647
people said yes, they are in Greek life and 45% said no. This means results were
almost evenly split between the people who were in Greek life and who weren't."
B. The researcher's interpretation
Measuring how many of the press releases that you sent during a campaign were
actually (published) is a measure of a campaign's ___.
B. External outputs
Which outcomes evaluation technique is the least reliant on participants' memory
(of the campaign, their exposure, and/or their reactions)?
C. Observation
LATEST UPDATE
Sometimes audio is a better format than the text transcript to pick up on the ___
context of a participant's comment.
E. Intensity
What level of measurement is this survey item? "In the past, where have you
gotten your information regarding STIs? (Response options: Television, Posters,
Internet, Friends, or Other).
A. Categorical
Which level of measurement is the following item an example of? "I felt happy
this week." (Response option: Likert-scale 1-5 from Strongly Disagree to Strongly
Agree)
B. Ordinal
What's wrong with this survey item? "I never listen to music?" (measured with
Likert 1-5 scale from Strongly Disagree to Strongly Agree.
D. It includes an absolute
What's wrong with this survey item? "How often do you disagree with people who
don't support parking fees?" (measured with Likert 1-5 scale from Not Often to
Very Often)
C. It is a double negative
One of the main goals of a survey is to: Describe a "snapshot" of current
attitudes/ beliefs/ behaviors within your population. What is the second main
goal?
B. Explore and explain relationships between variables
Because you know that some people may over-report how often they do
behaviors seen as desirable. When you ask people how often they floss (a
desirable behavior) you decide to add a "face-saving" option at the beginning of
your question (e.g., "We know that there are lots of reasons people might skip
flossing...") The addition of this "face-saving" component to your flossing item is
an attempt to overcome what?
B. Social desirability bias
What's missing from this reporting of a two-level categorical item? "55% of 647
people said yes, they are in Greek life and 45% said no. This means results were
almost evenly split between the people who were in Greek life and who weren't."
B. The researcher's interpretation
Measuring how many of the press releases that you sent during a campaign were
actually (published) is a measure of a campaign's ___.
B. External outputs
Which outcomes evaluation technique is the least reliant on participants' memory
(of the campaign, their exposure, and/or their reactions)?
C. Observation
