J494 TEST FINAL EXAM QUESTIONS AND ANSWERS
LATEST UPDATE
One of the disadvantages of secondary research data is that some of the
information you find may be outdated.
T/F
True
Which of the following would NOT be considered to be common knowledge, and
would thus warrant a citation?
A Seinfeld is a popular American sitcom.
B Biology is the study of living organisms.
C George Washington was the first president of the United States.
D "The new electronic interdependence recreates the world in the image of a
global village." -- Marshall McLuhan
D
Formative research consists of __________________.
A Secondary research, Preproduction research, and Production research
B Primary research, Preproduction research, and Production research
C Primary research, Secondary research, and Tertiary research
D Secondary research, Production research, Postproduction research
A Secondary research, Preproduction research, and Production research
Secondary research should include your analysis and interpretation.
True
False
True
Which of the following is NOT an example of a source of secondary research
data?
A Archived social media posts from your organization
B A survey you design and conduct
C The U.S. Census database
D PR/Advertising case studies
,B A survey you design and conduct
A strategic campaign is about a particular issue, which is different than the
general ongoing PR or advertising an organization does.
True
False
True
According to the RMIT tutorial, what is one key difference between a paraphrase
and a summary of an original text?
A A summary should alter the degree of certainty with which the original ideas
were expressed
B A summary is much shorter
C A paraphrase is based on the ideas in the original text
D A summary can include quotations
B A summary is much shorter
According to the RMIT tutorial, which of the following combines ideas from more
than one text or source?
A Synthesising
B Summarising
C Paraphrasing
A Synthesising
_______________ research happens after a campaign and provides data to
assess the success of a campaign based on the achievement of stated
objectives.
A Formative
B Evaluation
C Process
D Secondary
B Evaluation
You are planning a PR campaign and decide that you need to collect data from a
focus group using questions you wrote yourself. This would be an example of
what type of research?
A Secondary research
B Primary research
C Process research
B Primary research
Which of the following is NOT a strength of interviews as a research method?
A Allows for probing
B Allows for storytelling
, C Larger sample
D Good for sensitive issues
C Larger sample
Your analysis of the subject item(s) should answer your research questions.
True
False
True
Which type of sampling is typically used in qualitative research (e.g., focus
groups and interviews)?
A Non-probability
B Probability
A Non-probability
Research subjects do not have the right to refuse participation.
A This is always true
B This is sometimes true
C This is not true
C This is not true
If you use your friends to investigate the relationship between TV-watching and
exercise habits, which sampling method are you using?
A Convenience
B Simple random
C Quota
D Purposive
E Snowball
A Convenience
According to Shafer, you should never recruit more participants than you need.
True
False
False
In ________________________ research, we assume that each person has their
own unique perspective and understanding it is important.
A experimental
B qualitative
C secondary
D quantitative
B qualitative
Participants will probably not feel free to talk openly and honestly about the
research topic if they ...
A don't trust you.
B don't feel judged
C feel comfortable.
D feel secure about confidentiality.
A don't trust you.
LATEST UPDATE
One of the disadvantages of secondary research data is that some of the
information you find may be outdated.
T/F
True
Which of the following would NOT be considered to be common knowledge, and
would thus warrant a citation?
A Seinfeld is a popular American sitcom.
B Biology is the study of living organisms.
C George Washington was the first president of the United States.
D "The new electronic interdependence recreates the world in the image of a
global village." -- Marshall McLuhan
D
Formative research consists of __________________.
A Secondary research, Preproduction research, and Production research
B Primary research, Preproduction research, and Production research
C Primary research, Secondary research, and Tertiary research
D Secondary research, Production research, Postproduction research
A Secondary research, Preproduction research, and Production research
Secondary research should include your analysis and interpretation.
True
False
True
Which of the following is NOT an example of a source of secondary research
data?
A Archived social media posts from your organization
B A survey you design and conduct
C The U.S. Census database
D PR/Advertising case studies
,B A survey you design and conduct
A strategic campaign is about a particular issue, which is different than the
general ongoing PR or advertising an organization does.
True
False
True
According to the RMIT tutorial, what is one key difference between a paraphrase
and a summary of an original text?
A A summary should alter the degree of certainty with which the original ideas
were expressed
B A summary is much shorter
C A paraphrase is based on the ideas in the original text
D A summary can include quotations
B A summary is much shorter
According to the RMIT tutorial, which of the following combines ideas from more
than one text or source?
A Synthesising
B Summarising
C Paraphrasing
A Synthesising
_______________ research happens after a campaign and provides data to
assess the success of a campaign based on the achievement of stated
objectives.
A Formative
B Evaluation
C Process
D Secondary
B Evaluation
You are planning a PR campaign and decide that you need to collect data from a
focus group using questions you wrote yourself. This would be an example of
what type of research?
A Secondary research
B Primary research
C Process research
B Primary research
Which of the following is NOT a strength of interviews as a research method?
A Allows for probing
B Allows for storytelling
, C Larger sample
D Good for sensitive issues
C Larger sample
Your analysis of the subject item(s) should answer your research questions.
True
False
True
Which type of sampling is typically used in qualitative research (e.g., focus
groups and interviews)?
A Non-probability
B Probability
A Non-probability
Research subjects do not have the right to refuse participation.
A This is always true
B This is sometimes true
C This is not true
C This is not true
If you use your friends to investigate the relationship between TV-watching and
exercise habits, which sampling method are you using?
A Convenience
B Simple random
C Quota
D Purposive
E Snowball
A Convenience
According to Shafer, you should never recruit more participants than you need.
True
False
False
In ________________________ research, we assume that each person has their
own unique perspective and understanding it is important.
A experimental
B qualitative
C secondary
D quantitative
B qualitative
Participants will probably not feel free to talk openly and honestly about the
research topic if they ...
A don't trust you.
B don't feel judged
C feel comfortable.
D feel secure about confidentiality.
A don't trust you.
