J494 TEST FINAL EXAM QUESTIONS AND ANSWERS
LATEST UPDATE
In research ethics, when you (as the researcher) know the identity of the subject
who provied a certain set of responses, but you never reveal that identity when
reporting the results, you have provided what level of privacy protection to the
research subject?
Confidentiality
Michelle is conducting an experiment concerning CEOs and their use of humor in
the workplace. After she conducts the experiment with a few CEOs, she asks
participants if they know any other CEOs who would be willing to participate in
her project. Michelle intends to also ask any new participants if they know anyone
else who would particpate. Waht is this type of sampling called?
Snowball
What is professor Shafer's daughters name?
Kailey
Which of the following is a characteristic you absolutely want in your usability
testing sample?
Unaffiliated w/ your product development
True or False: Measuring how well your target public recalls your campaign
messages is a measure of your outcomes
False
Which level of measurement are the following items? "I felt happy this week."
(Response option, Likert-scale 1-5 from strongly disagree to strongly agree) "How
many days in the past week did you feel happy?" (Response option: 0, 1, 2, 3, 4,
5, 6, or 7)
Continuous
Your organization is preparing to launch a new product with an Ad/PR campaign.
Prior to the campaign beginning, you conduct three focus groups and a survey of
your own target publics to guide the creation of the campaign messages,
strategies, and tactics. What type of research were you doing?
Formative
Nancy and Jack want to know how STI testing is portrayed is popular culture and
decide to conduct a content analysis of recent movies that mention STI testing.
One of their coding categories labels each mention STI testing by tone, which
they defines as supportive of testing, neutral towards testing, or unsupportive of
testing. When coding for tone, they are coding for __________ content.
Latent
If you use your friends to investigate the relationship between TV-watching and
ex excersise habits, which sampling method are you using?
Convenience
True or False: Research questions are more narrowly defined than research goals
True
LATEST UPDATE
In research ethics, when you (as the researcher) know the identity of the subject
who provied a certain set of responses, but you never reveal that identity when
reporting the results, you have provided what level of privacy protection to the
research subject?
Confidentiality
Michelle is conducting an experiment concerning CEOs and their use of humor in
the workplace. After she conducts the experiment with a few CEOs, she asks
participants if they know any other CEOs who would be willing to participate in
her project. Michelle intends to also ask any new participants if they know anyone
else who would particpate. Waht is this type of sampling called?
Snowball
What is professor Shafer's daughters name?
Kailey
Which of the following is a characteristic you absolutely want in your usability
testing sample?
Unaffiliated w/ your product development
True or False: Measuring how well your target public recalls your campaign
messages is a measure of your outcomes
False
Which level of measurement are the following items? "I felt happy this week."
(Response option, Likert-scale 1-5 from strongly disagree to strongly agree) "How
many days in the past week did you feel happy?" (Response option: 0, 1, 2, 3, 4,
5, 6, or 7)
Continuous
Your organization is preparing to launch a new product with an Ad/PR campaign.
Prior to the campaign beginning, you conduct three focus groups and a survey of
your own target publics to guide the creation of the campaign messages,
strategies, and tactics. What type of research were you doing?
Formative
Nancy and Jack want to know how STI testing is portrayed is popular culture and
decide to conduct a content analysis of recent movies that mention STI testing.
One of their coding categories labels each mention STI testing by tone, which
they defines as supportive of testing, neutral towards testing, or unsupportive of
testing. When coding for tone, they are coding for __________ content.
Latent
If you use your friends to investigate the relationship between TV-watching and
ex excersise habits, which sampling method are you using?
Convenience
True or False: Research questions are more narrowly defined than research goals
True
