J494 POMPPER TEST EXAM QUESTIONS AND
ANSWERS LATEST UPDATE
In research presentations...
Avoid too much jargon
be charismatic, clear, convincing
use color carefully
In research reports...
include recommendations for ongoing research and/or informing objectives, strategies
When reporting findings...
answer RQs and/or Hs
A research report's executive summary:
is the research report's first page
must be readable for various audience members' level of expertise
summarize research findings
Which research method is inherently a mixed method
Communication audit
First step when designing a content analysis study
Formulate a study research question
When using content analysis research method, once sufficient degree of ____ is
achieved, coders then can work independently
Reliability
Goal of communication audit research method
Scrutinize an organization's ability to transfer information
Strengths of survey method
useful in describing large populations
findings may be generalized if random sample
range of delivery vehicles
When designing a questionnaire for the survey method
avoid writing biased questions
avoid yes/no questions
keep it as short as possible to avoid respondent fatigue
First step in designing a content analysis study
formulate a study research question
Goal of communication audit method
scrutinize an organization's ability to transfer information
market research
Market researchers regularly use the survey research method
Study consumer behavior to predict
- Satisfaction
- Likelihood to buy
Access to lists (e.g. grocery store scanner at checkout)
, survey
A system for collecting comparable information across many [ep[le
Perhaps the most recognizable research method
Easy and accessible for many respondents
Surveyshare.com
Qualtrics UO
Quantitative (closed-ended) and qualitative (open-ended) questions
Benchmarking (before, after surveys)
Longitudinal design (panel study, trend study)
survey goals
Describe a "snapshot" of attitudes/ beliefs / behaviors
What percentage of UO students have purchased name brands vs. generics?
To what degree do students view brands as part of their identity?
survey administration
Internet
Phone
Snail mail
Face-to-face
Strenghs of survey method
Useful in describing large populations
Standardized
Generalizability (*sampling)
Range of delivery vehicles
Range of analysis techniques are possible
Weaknesses of survey method
Sometimes lack context
- Inflexible
- Artificial
Lack ability to follow-up
Response set choices can force round pegs into square holes
Questionaires
RQs or Hs drive the probes
Close-ended, open-ended
Avoid bias in leading questions, confusing questions
ANSWERS LATEST UPDATE
In research presentations...
Avoid too much jargon
be charismatic, clear, convincing
use color carefully
In research reports...
include recommendations for ongoing research and/or informing objectives, strategies
When reporting findings...
answer RQs and/or Hs
A research report's executive summary:
is the research report's first page
must be readable for various audience members' level of expertise
summarize research findings
Which research method is inherently a mixed method
Communication audit
First step when designing a content analysis study
Formulate a study research question
When using content analysis research method, once sufficient degree of ____ is
achieved, coders then can work independently
Reliability
Goal of communication audit research method
Scrutinize an organization's ability to transfer information
Strengths of survey method
useful in describing large populations
findings may be generalized if random sample
range of delivery vehicles
When designing a questionnaire for the survey method
avoid writing biased questions
avoid yes/no questions
keep it as short as possible to avoid respondent fatigue
First step in designing a content analysis study
formulate a study research question
Goal of communication audit method
scrutinize an organization's ability to transfer information
market research
Market researchers regularly use the survey research method
Study consumer behavior to predict
- Satisfaction
- Likelihood to buy
Access to lists (e.g. grocery store scanner at checkout)
, survey
A system for collecting comparable information across many [ep[le
Perhaps the most recognizable research method
Easy and accessible for many respondents
Surveyshare.com
Qualtrics UO
Quantitative (closed-ended) and qualitative (open-ended) questions
Benchmarking (before, after surveys)
Longitudinal design (panel study, trend study)
survey goals
Describe a "snapshot" of attitudes/ beliefs / behaviors
What percentage of UO students have purchased name brands vs. generics?
To what degree do students view brands as part of their identity?
survey administration
Internet
Phone
Snail mail
Face-to-face
Strenghs of survey method
Useful in describing large populations
Standardized
Generalizability (*sampling)
Range of delivery vehicles
Range of analysis techniques are possible
Weaknesses of survey method
Sometimes lack context
- Inflexible
- Artificial
Lack ability to follow-up
Response set choices can force round pegs into square holes
Questionaires
RQs or Hs drive the probes
Close-ended, open-ended
Avoid bias in leading questions, confusing questions
