J494 TEST 1 STUDY SHEET EXAM QUESTIONS AND
ANSWERS LATEST UPDATE
Levels of measurement
Different ways to categorize data (nominal, ordinal, etc.)
Stratified sampling in content analysis
Sampling technique where the population is divided into subgroups and samples are
taken from each subgroup
Types of level of data
Different categories of data (nominal, ordinal, etc.)
Method of Tenacity
Believing something is true because it has always been that way
Method of Intuition
Believing something is true based on gut feeling or personal experience
Method of Authority
Believing something is true because a trusted source told you
Scientific Method
Developing a hypothesis and conducting research to determine if it's true
Qualitative vs. Quantitative
Difference between informal, word-based research and formal, number-based research
Theory
Explanation of behavior or phenomenon
Goal of Theory
To explain or control behavior
Unit of Analysis
The focus of a study, what will be observed
Errors in Inquiry
Inaccurate observations, overgeneralization, illogical reasoning
Layout of a Journal Article
Title, Authors and Affiliation, Abstract, Introduction, Methods, Results, Discussion,
Acknowledgments, and Work Cited
Primary vs. Secondary Sources
Research done by oneself vs. research done by others
Hawthorne Effect
People changing their behavior when they know they're being observed
Secondary Research
Using existing information compiled for other purposes
Types of Secondary Research Sources
News Clippings, Google Scholar, Archives/Historical Documents, Academic Journals,
Statistical Databases/Research Organizations, PR/AD Trade Websites, Case Studies,
Org's Website, Govt. Sources
Characteristics of Qualitative Research
In-depth analysis, subjective interpretation, based on discourse
Advantages of Qualitative Research
ANSWERS LATEST UPDATE
Levels of measurement
Different ways to categorize data (nominal, ordinal, etc.)
Stratified sampling in content analysis
Sampling technique where the population is divided into subgroups and samples are
taken from each subgroup
Types of level of data
Different categories of data (nominal, ordinal, etc.)
Method of Tenacity
Believing something is true because it has always been that way
Method of Intuition
Believing something is true based on gut feeling or personal experience
Method of Authority
Believing something is true because a trusted source told you
Scientific Method
Developing a hypothesis and conducting research to determine if it's true
Qualitative vs. Quantitative
Difference between informal, word-based research and formal, number-based research
Theory
Explanation of behavior or phenomenon
Goal of Theory
To explain or control behavior
Unit of Analysis
The focus of a study, what will be observed
Errors in Inquiry
Inaccurate observations, overgeneralization, illogical reasoning
Layout of a Journal Article
Title, Authors and Affiliation, Abstract, Introduction, Methods, Results, Discussion,
Acknowledgments, and Work Cited
Primary vs. Secondary Sources
Research done by oneself vs. research done by others
Hawthorne Effect
People changing their behavior when they know they're being observed
Secondary Research
Using existing information compiled for other purposes
Types of Secondary Research Sources
News Clippings, Google Scholar, Archives/Historical Documents, Academic Journals,
Statistical Databases/Research Organizations, PR/AD Trade Websites, Case Studies,
Org's Website, Govt. Sources
Characteristics of Qualitative Research
In-depth analysis, subjective interpretation, based on discourse
Advantages of Qualitative Research
