J 494 MEGA QUIZ QUESTIONS AND ANSWERS
LATEST UPDATE
It is our responsibility as researchers to let research participants know who (the
organization) is collecting the data.
True
According to Shafer, after this class, which of the following should be the only
excuse you have to not conduct research on a communication campaign?
None of these is an excuse
Which of the following would NOT be a good example of a research goal?
What are the prevailing attitudes about our product
Research questions are broader than research goals.
False
Your analysis of the subject item(s) should answer your research questions.
True
Campaigns often go on and on without a specified end date.
False
Which of the following is NOT a qualitative research method?
Content analysis
Both ______________ and ______________ research rely on empirical evidence.
qualitative; quantitative
Which type of research is more likely to value understanding the situation deeply
over the ability to generalize findings?
Qualitative research
__________________ research happens during a campaign and monitors the
implementation of the campaign to assess internal and external outputs and
signal when adjustments are needed.
Process
Which of the following is an example of an open-ended subject item?
What are your thoughts about healthy eating options on campus?
The following research questions would likely fit under which research goal?
Which on-campus sources do students trust?
Who are some influential UO alumni that students pay attention to?
What are the main reasons students want to get involved with sexual assault
prevention?
What types of messages about sexual communication resonate most with
students?
What types of information do students think has been lacking about sexual
consent?
Identify key motivators
When conducting an interview, you should ..
Probe for an answer using participant's own words
, In a focus group or interview, you should go from specific questions to more
broad questions, and you should treat each question as a unique moment without
considering the influence of previous questions.
False
When conducting a focus group, it is important to remind participants that there
are no right or wrong answers.
False
An introduction script is the same thing as a recruitment script.
False
A _____________________ is a moderated group conversation seeking in-depth
responses and relying primarily on open-ended questions.
Focus Group
Which of the following is a reason to conduct an interview over the phone instead
of face-to-face?
When the participant would like that level of anonymity
According to Shafer, you should never recruit more participants than you need.
False
Which type of sampling would you be doing if you go to the library and start
asking the first students you see if they can participate in interviews with you?
Convenience
If you notice that a topic seems to appear in a comment whenever another topic
is mentioned, this is an example of:
Co-occurrence
Qualitative research findings should be summarized with percentages when
available.
False
Analyzing qualitative data should be subjective rather than systematic.
False
An "Other" code can be used to capture information that isn't specific to a
research question but may still be relevant.
True
Shafer recommends creating your codes AFTER you read your transcripts.
True
In qualitative analysis, you can base codes off your reading of the transcripts.
True
To contextualize coding is ...
Both (To think about or provide information about the situation in which something
happens) and (To consider information together with everything relating to it in order to
understand it better.
When preparing your transcript for analysis, the comments of the moderator
should be _______________.
Easily identifiable
Shafer recommends you make ___ copy(ies) of your transcript.
2
LATEST UPDATE
It is our responsibility as researchers to let research participants know who (the
organization) is collecting the data.
True
According to Shafer, after this class, which of the following should be the only
excuse you have to not conduct research on a communication campaign?
None of these is an excuse
Which of the following would NOT be a good example of a research goal?
What are the prevailing attitudes about our product
Research questions are broader than research goals.
False
Your analysis of the subject item(s) should answer your research questions.
True
Campaigns often go on and on without a specified end date.
False
Which of the following is NOT a qualitative research method?
Content analysis
Both ______________ and ______________ research rely on empirical evidence.
qualitative; quantitative
Which type of research is more likely to value understanding the situation deeply
over the ability to generalize findings?
Qualitative research
__________________ research happens during a campaign and monitors the
implementation of the campaign to assess internal and external outputs and
signal when adjustments are needed.
Process
Which of the following is an example of an open-ended subject item?
What are your thoughts about healthy eating options on campus?
The following research questions would likely fit under which research goal?
Which on-campus sources do students trust?
Who are some influential UO alumni that students pay attention to?
What are the main reasons students want to get involved with sexual assault
prevention?
What types of messages about sexual communication resonate most with
students?
What types of information do students think has been lacking about sexual
consent?
Identify key motivators
When conducting an interview, you should ..
Probe for an answer using participant's own words
, In a focus group or interview, you should go from specific questions to more
broad questions, and you should treat each question as a unique moment without
considering the influence of previous questions.
False
When conducting a focus group, it is important to remind participants that there
are no right or wrong answers.
False
An introduction script is the same thing as a recruitment script.
False
A _____________________ is a moderated group conversation seeking in-depth
responses and relying primarily on open-ended questions.
Focus Group
Which of the following is a reason to conduct an interview over the phone instead
of face-to-face?
When the participant would like that level of anonymity
According to Shafer, you should never recruit more participants than you need.
False
Which type of sampling would you be doing if you go to the library and start
asking the first students you see if they can participate in interviews with you?
Convenience
If you notice that a topic seems to appear in a comment whenever another topic
is mentioned, this is an example of:
Co-occurrence
Qualitative research findings should be summarized with percentages when
available.
False
Analyzing qualitative data should be subjective rather than systematic.
False
An "Other" code can be used to capture information that isn't specific to a
research question but may still be relevant.
True
Shafer recommends creating your codes AFTER you read your transcripts.
True
In qualitative analysis, you can base codes off your reading of the transcripts.
True
To contextualize coding is ...
Both (To think about or provide information about the situation in which something
happens) and (To consider information together with everything relating to it in order to
understand it better.
When preparing your transcript for analysis, the comments of the moderator
should be _______________.
Easily identifiable
Shafer recommends you make ___ copy(ies) of your transcript.
2
