J494 TEST FINAL EXAM QUESTIONS AND ANSWERS
LATEST UPDATE
Strength of the survey research method?
A) Useful in describing large populations
B) Finding may be generalized if random sample
C) Range of delivery vehicles
D) All of the above
When designing a questionnaire for the survey method?
A) Avoid writing biased questions
B) Avoid yes/no questions
C) Keep it as short as possible to avoid respondent fatigue
D) All of the above
Goal of the communication audit research method is to?
Scrutinize an organization's ability to transfer information
First step when designing a content analysis study?
Formulate a study research question
When using the content analysis research method, once a sufficient degree of
_____ is achieved, coders then work independently?
Reliability
The witnessing/observation research method:
A) Comes in three types descriptive, focused, selective
B) Offers perspectives on humans lived experience
C) Mixes well with other formal research method
D) All of the above
When analyzing qualitative data, search for?
Themes or patterns
When conducting in-depth interviews, it is important to develop?
Rapport
Strengths of hosting focus groups online?
A) People who may be geographically challenged can participate
B) People who are shy, generally feel more comfortable
C) Less expensive than hosting face to face focus groups
D) All of the above
Validity
Internal inside the study
External bigger outside world, results true, generally
Ecological results have meaning in peoples lives
Mostly used for quantitative method research
Reliability
Mostly for quantitative method research
Ability of a measure to re produce same results
If someone were to replicate what you did would the find the same
Credibility
LATEST UPDATE
Strength of the survey research method?
A) Useful in describing large populations
B) Finding may be generalized if random sample
C) Range of delivery vehicles
D) All of the above
When designing a questionnaire for the survey method?
A) Avoid writing biased questions
B) Avoid yes/no questions
C) Keep it as short as possible to avoid respondent fatigue
D) All of the above
Goal of the communication audit research method is to?
Scrutinize an organization's ability to transfer information
First step when designing a content analysis study?
Formulate a study research question
When using the content analysis research method, once a sufficient degree of
_____ is achieved, coders then work independently?
Reliability
The witnessing/observation research method:
A) Comes in three types descriptive, focused, selective
B) Offers perspectives on humans lived experience
C) Mixes well with other formal research method
D) All of the above
When analyzing qualitative data, search for?
Themes or patterns
When conducting in-depth interviews, it is important to develop?
Rapport
Strengths of hosting focus groups online?
A) People who may be geographically challenged can participate
B) People who are shy, generally feel more comfortable
C) Less expensive than hosting face to face focus groups
D) All of the above
Validity
Internal inside the study
External bigger outside world, results true, generally
Ecological results have meaning in peoples lives
Mostly used for quantitative method research
Reliability
Mostly for quantitative method research
Ability of a measure to re produce same results
If someone were to replicate what you did would the find the same
Credibility
