Global Strategic Management 3e
Instructions
Answer the following questions and then press 'Submit' to get your score.
Question 1
Strategic management can be defined as:
a) a process of setting written long-term profit plans for the organization.
b) a process of measuring performance of the organization.
c) a process of operational planning.
d) a process of setting long-term direction for the organization.
Question 2
A global - as opposed to international - strategy involves:
a) a wide variety of business strategies across countries.
b) a single strategy for a subsidiary of a multinational firm.
c) a single strategy for the entire global network of subsidiaries and partners.
d) a wide variety of subsidiary strategies within the global network of subsidiaries.
Question 3
Which of the following is NOT an example of a global strategy?
a) The British subsidiary of global insurance group Aviva develops a new product for the UK market.
b) IKEA sells standardized, Swedish designed, self-assembly furniture products at low price.
c) LVMH sells luxury goods made in France.
d) Walmart withdraws from Germany in order to avoid changing its global strategy of selling low-
priced products.
Question 4
Alan Rugman said that:
a) Trade between nations is conducted at global and local levels.
b) Most multinational firms have a global strategy.
c) Most multinational firms have a local strategy.
Instructions
Answer the following questions and then press 'Submit' to get your score.
Question 1
Strategic management can be defined as:
a) a process of setting written long-term profit plans for the organization.
b) a process of measuring performance of the organization.
c) a process of operational planning.
d) a process of setting long-term direction for the organization.
Question 2
A global - as opposed to international - strategy involves:
a) a wide variety of business strategies across countries.
b) a single strategy for a subsidiary of a multinational firm.
c) a single strategy for the entire global network of subsidiaries and partners.
d) a wide variety of subsidiary strategies within the global network of subsidiaries.
Question 3
Which of the following is NOT an example of a global strategy?
a) The British subsidiary of global insurance group Aviva develops a new product for the UK market.
b) IKEA sells standardized, Swedish designed, self-assembly furniture products at low price.
c) LVMH sells luxury goods made in France.
d) Walmart withdraws from Germany in order to avoid changing its global strategy of selling low-
priced products.
Question 4
Alan Rugman said that:
a) Trade between nations is conducted at global and local levels.
b) Most multinational firms have a global strategy.
c) Most multinational firms have a local strategy.
