CNSL 144: QUIZ #6 EXAM QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS
1. In what state did Heinrichs mistakenly place Mt. St. Helens?
Oregon, right over the border of Washington.
2. According to Heinrichs, the skill of knowing what to do under varying
circumstances is called:
Adaptability.
3. According to Heinrichs, standing for a cause or larger values is called:
Virtue.
4. According to Heinrichs, sounding as if the harm you did was no big deal is a
form of what?
5. According to Heinrichs, what's the problem with an apology?
Belittles you without enlarging your audience.
6. What was the situation Roger Goodell faced in 2012 that called for an apology?
He did not want to pay the NFL veterans referees. The fans saw it as a tragic loss b/c it
cause blown games, wildly missed calls, etc.
7. According to Heinrichs, doing the right thing, practicing you decorum, offering
the perfect choice, making the perfect pitch at the right time is:
Kairos, the art of seizing the perfect instant for persuasion.
8. Email is a medium of type, it conveys "logos" for the most part, with a bit of
"ethos," but it is bad for expressing what?
, Expressing an emotion.
Because your audience can't see or hear your voice, your feelings become
disembodied.
9. What is emphemeral?
Lasting for a very short time.
10. Texting is a form of what type of rhetoric?
Demonstrative Rhetoric.
Ethos.
11. According to Heinrichs, the telephone limits rhetoric to just one appeal, which
is:
Logos.
12. What is a potentate?
Supreme, power. Usually described as the power a monarch or dictator would have.
13. According to Heinrichs, how should you arrange an argument?
Invention.
Arrangement.
Style.
Memory.
Delivery.
14. Acccording to Heinrichs, to win over an audience using ethos, you should get
them to like you through what three things?
Ethos first. Then logos. Then pathos.
15. Cicero said the introduction, the ethos part, wins you what?
COMPLETE SOLUTIONS
1. In what state did Heinrichs mistakenly place Mt. St. Helens?
Oregon, right over the border of Washington.
2. According to Heinrichs, the skill of knowing what to do under varying
circumstances is called:
Adaptability.
3. According to Heinrichs, standing for a cause or larger values is called:
Virtue.
4. According to Heinrichs, sounding as if the harm you did was no big deal is a
form of what?
5. According to Heinrichs, what's the problem with an apology?
Belittles you without enlarging your audience.
6. What was the situation Roger Goodell faced in 2012 that called for an apology?
He did not want to pay the NFL veterans referees. The fans saw it as a tragic loss b/c it
cause blown games, wildly missed calls, etc.
7. According to Heinrichs, doing the right thing, practicing you decorum, offering
the perfect choice, making the perfect pitch at the right time is:
Kairos, the art of seizing the perfect instant for persuasion.
8. Email is a medium of type, it conveys "logos" for the most part, with a bit of
"ethos," but it is bad for expressing what?
, Expressing an emotion.
Because your audience can't see or hear your voice, your feelings become
disembodied.
9. What is emphemeral?
Lasting for a very short time.
10. Texting is a form of what type of rhetoric?
Demonstrative Rhetoric.
Ethos.
11. According to Heinrichs, the telephone limits rhetoric to just one appeal, which
is:
Logos.
12. What is a potentate?
Supreme, power. Usually described as the power a monarch or dictator would have.
13. According to Heinrichs, how should you arrange an argument?
Invention.
Arrangement.
Style.
Memory.
Delivery.
14. Acccording to Heinrichs, to win over an audience using ethos, you should get
them to like you through what three things?
Ethos first. Then logos. Then pathos.
15. Cicero said the introduction, the ethos part, wins you what?
