International Expansion: Is It for Everyone?
Name
Institutional affiliation
Instructor’s name
Date
, International Expansion: Is It for Everyone?
Jouf travel and tourism agency
Jouf is a travel and tourism agency that only operates in Saudi Arabia, with its headquarters
situated in Jeddah. The company has been in operation for 25 years and has specialized in flight
booking, organizing holidays, booking hotels, car hires and providing exclusive travel products
and services. The company plans and organizes travel for clients around the globe. Having been
in business for over two decades, the company prides itself on its vast experience handling
customers. Even though Jouf Travel has been in business for over 25 years, they have been
unable to expand beyond the Saudi Arabian borders. This essay will evaluate Jouf Travel’s
business strategy and model to understand why it has been difficult for the company to go global.
Internal environment
To understand the internal and external environment of the Jouf Travel business, we will carry
out SWOT analysis.
Strengths Weaknesses
Jouf Travel has been in operation for a Seasonality of the industry has
long time. Over time, it has created resulted in an inconsistent workforce,
powerful connections with airlines which has affected the quality of
globally and with many tourist customer service of the company.
destinations in Saudi Arabia. Their The company lacks innovative and
functions are smooth sailing, having creative marketing strategies.
established business partners in the 25 High operation costs
years they have been in operation in
the travel and tour industry.
Jouf Travel is a brand and enjoys a
large number of bookings.
The company's presence in social
media enables it to reach potential
clients globally.
Name
Institutional affiliation
Instructor’s name
Date
, International Expansion: Is It for Everyone?
Jouf travel and tourism agency
Jouf is a travel and tourism agency that only operates in Saudi Arabia, with its headquarters
situated in Jeddah. The company has been in operation for 25 years and has specialized in flight
booking, organizing holidays, booking hotels, car hires and providing exclusive travel products
and services. The company plans and organizes travel for clients around the globe. Having been
in business for over two decades, the company prides itself on its vast experience handling
customers. Even though Jouf Travel has been in business for over 25 years, they have been
unable to expand beyond the Saudi Arabian borders. This essay will evaluate Jouf Travel’s
business strategy and model to understand why it has been difficult for the company to go global.
Internal environment
To understand the internal and external environment of the Jouf Travel business, we will carry
out SWOT analysis.
Strengths Weaknesses
Jouf Travel has been in operation for a Seasonality of the industry has
long time. Over time, it has created resulted in an inconsistent workforce,
powerful connections with airlines which has affected the quality of
globally and with many tourist customer service of the company.
destinations in Saudi Arabia. Their The company lacks innovative and
functions are smooth sailing, having creative marketing strategies.
established business partners in the 25 High operation costs
years they have been in operation in
the travel and tour industry.
Jouf Travel is a brand and enjoys a
large number of bookings.
The company's presence in social
media enables it to reach potential
clients globally.
