J101 TEST QUESTIONS AND ANSWERS LATEST UPDATE
Protocols
Term used to describe common, agreed upon communication rules (including language)
that allow computers to network and communicate with one another
E-mail
(Electronic mail) communication with anyone else online, any place in the world, with no
fees
URL
Abbreviation representing term for a websites official online addresses
Browsers
Programs that allow you to browse the web
Search Engines
Different software programs that allow you to easily surf the web (Safari, Internet
Explorer, Firefox, etc.)
Home Page
The "entry way" of a website
Global Village
A McLuhan concept; new communication technologies permit people to become
increasingly involved in one another's lives
Opt-In (WHERE?
Consumers giving permission to companies to sell personal data. (EUROPE)
Opt-Out (WHERE)
Consumers requesting that companies do not sell personal data. (USA)
RFID chip
Used for automatic tracking and identifying; for example, an automobile during
production can be tracked through the assembly line with an RFID tag
Augmented Reality
Permits users to point phones at things in the real world and be instantly linked to Web
sites containing information about those things superimposed over the screen message
Cloud Computing
Storage of all computer data including personal information and system-operating
software, on distant computers
Digital Divide
The lack of technological access among people of color, people who are poor or
disabled, and those in rural communities
Information Gap
the widening disparity in amounts and types of information available to information
haves and have-nots
Lobbying
directly interacting to influence elected officials or gov regulators and agents
Video News Release
A produced report about a client or its products that is distributed free of charge to TV
stations
Flog
, Fake Blog
Ambient Advertising
Advertisements everywhere including non-traditional advertisement places
360 Marketing
Advertisements everywhere including non-traditional advertisement places
Unique Selling Proposition
The aspect of an advertised product that sets it apart from other brands in the same
product category
AIDA Approach
Acronym for attention, interest, desire & action
Consumer Culture
A culture in which personal worth and identity reside not in the people themselves but in
the products with which they surround themselves
Cost Per Thousand
The cost of showing an advertisement to 1,000 people
Puffery
Using legal exaggeration in advertising in an attempt to sell more
Performance-Based Advertising
Advertisements on the web that only make profit for the website if they are clicked on
Demographic Segmentation
Segmenting advertising/entertainment based on ethnicity, race or background
Psychographic Segmentation
Segmenting advertising/entertainment based on interest and lifestyles
Hot Media
Media that uses ONE sense. McLuhan: Most effective
Cool Media
Multi-sensory Media
The medium is the message
A theory by Marshall McLuhan that states that the form of the message alters how we
experience the world and communicate with others
Aristotle's Four Causes
Material, Efficient, Formal, Final
Material Cause
A thing's material cause is the material of which it consists. (For a table, that might be
wood; for a statue, that might be bronze or marble.)
Formal Cause
A thing's formal cause is its form, i.e. the arrangement of that matter.
Efficient Cause
A thing's efficient or moving cause is "the primary source of the change or rest." An
efficient cause of x can be present even if x is never actually produced and so should
not be confused with a sufficient cause. Aristotle argues that, for a table, this would be
the art of table-making, which is the principle guiding its creation.
Final Cause
A thing's final cause is its aim or purpose
Unproven Absolute
Protocols
Term used to describe common, agreed upon communication rules (including language)
that allow computers to network and communicate with one another
(Electronic mail) communication with anyone else online, any place in the world, with no
fees
URL
Abbreviation representing term for a websites official online addresses
Browsers
Programs that allow you to browse the web
Search Engines
Different software programs that allow you to easily surf the web (Safari, Internet
Explorer, Firefox, etc.)
Home Page
The "entry way" of a website
Global Village
A McLuhan concept; new communication technologies permit people to become
increasingly involved in one another's lives
Opt-In (WHERE?
Consumers giving permission to companies to sell personal data. (EUROPE)
Opt-Out (WHERE)
Consumers requesting that companies do not sell personal data. (USA)
RFID chip
Used for automatic tracking and identifying; for example, an automobile during
production can be tracked through the assembly line with an RFID tag
Augmented Reality
Permits users to point phones at things in the real world and be instantly linked to Web
sites containing information about those things superimposed over the screen message
Cloud Computing
Storage of all computer data including personal information and system-operating
software, on distant computers
Digital Divide
The lack of technological access among people of color, people who are poor or
disabled, and those in rural communities
Information Gap
the widening disparity in amounts and types of information available to information
haves and have-nots
Lobbying
directly interacting to influence elected officials or gov regulators and agents
Video News Release
A produced report about a client or its products that is distributed free of charge to TV
stations
Flog
, Fake Blog
Ambient Advertising
Advertisements everywhere including non-traditional advertisement places
360 Marketing
Advertisements everywhere including non-traditional advertisement places
Unique Selling Proposition
The aspect of an advertised product that sets it apart from other brands in the same
product category
AIDA Approach
Acronym for attention, interest, desire & action
Consumer Culture
A culture in which personal worth and identity reside not in the people themselves but in
the products with which they surround themselves
Cost Per Thousand
The cost of showing an advertisement to 1,000 people
Puffery
Using legal exaggeration in advertising in an attempt to sell more
Performance-Based Advertising
Advertisements on the web that only make profit for the website if they are clicked on
Demographic Segmentation
Segmenting advertising/entertainment based on ethnicity, race or background
Psychographic Segmentation
Segmenting advertising/entertainment based on interest and lifestyles
Hot Media
Media that uses ONE sense. McLuhan: Most effective
Cool Media
Multi-sensory Media
The medium is the message
A theory by Marshall McLuhan that states that the form of the message alters how we
experience the world and communicate with others
Aristotle's Four Causes
Material, Efficient, Formal, Final
Material Cause
A thing's material cause is the material of which it consists. (For a table, that might be
wood; for a statue, that might be bronze or marble.)
Formal Cause
A thing's formal cause is its form, i.e. the arrangement of that matter.
Efficient Cause
A thing's efficient or moving cause is "the primary source of the change or rest." An
efficient cause of x can be present even if x is never actually produced and so should
not be confused with a sufficient cause. Aristotle argues that, for a table, this would be
the art of table-making, which is the principle guiding its creation.
Final Cause
A thing's final cause is its aim or purpose
Unproven Absolute
