BA 101 TEST QUESTIONS AND ANSWERS LATEST UPDATE
Which of the following is not a typical marketing task of an organization?
purchasing a product or service
At the heart of all business is the _____, the act of giving up one thing (money,
credit, labor, goods) in return for something else (goods, services, or ideas).
exchange
Marketing focuses on a complex set of activities that must be performed to
accomplish objectives and generate exchanges. These activities include ______.
-Selling
-Researching
-Risk taking
A _____________ is anyone who shops for products and decides whether and
what to buy.
consumer
Marketers expedite the exchange process by using promotion activities to
persuade a customer to purchase a product. This is the essence of which
function of marketing?
selling
True or false: If a business wants to achieve its objectives, it simply needs to
create an innovative product.
false
In marketing terms, when you pay the cashier money for the items you purchase
at a store, it is an example of a(n) _____.
exchange
_____ is the process of moving products from a seller to a buyer.
transporting
Functions of _____ include buying, selling, transporting, and storing goods for an
organization in order to accomplish objectives and generate exchanges.
marketing
True or false: A marketer must understand the needs of the buyer in order to
determine what products to make available.
true
Which marketing function takes on significant importance when dealing with
seasonal fruits and vegetables that offer a short shelf life and selling
opportunity?
storing
What do marketers usually view as a persuasive marketing activity accomplished
through promotion?
selling
The process of moving strawberries, blackberries, and raspberries from Portland
Fresh and Ready Farms to the farmer's market where customers will purchase
them, is a marketing activity called ______.
transporting
,_____ is the standardizing of products by dividing them into subgroups and
displaying and labeling them.
grading
True or false: Time utility has to do with selling an item or service in a timely
manner and relates to the storing function of marketing.
true
For which function of marketing does this statement describe: For many
products, especially large items such as automobiles, refrigerators, and new
homes, the marketer arranges credit to expedite the purchase.
financing
A customer's subjective assessment of what they receive relative to costs in
determining the worth of an item is referred to as ______.
value
The idea that a business or organization should try to satisfy customers' needs
through activities that also allow it to achieve its own goals is known as the
______________ concept.
marketing
When men's dress shirts are divided and separated by size as well as color and
brand name, it can be said that they are being ______.
graded
Due in part to the Industrial Revolution and the demand for manufactured goods,
this orientation was prominent in the second half of the 19th century.
production orientation
In the first half of the 20th century, business people who adopted the sales
orientation perspective believed the most important marketing activities were
personal selling and ______.
advertising
Westwood Furniture Store realizes that many of its customers buy several pieces
of furniture at one time and may not have immediate cash to pay for the
purchase. Therefore, Westwood offers credit services where customers can pay
for their purchase over time. To entice customers to shop Westwood also offers
"no money down" and "no interest" options. This relates to the ______ function
of marketing.
financing
Customer benefits subtracted by customer costs = customer _____.
value
A ______ orientation requires organizations to gather information about
customers in order to build long-term relationships with them.
market
The idea behind the marketing concept is that ______ will lead to a business
achieving its goals.
customer satisfaction
Which orientation is best described as first determining what customers want and
then produce it, rather than making the products first and then trying to persuade
customers that they need them.
market orientation
, New technologies such as electricity and railroads allowed the ______ orientation
to flourish by allowing goods to be manufactured with increased efficiency.
production
After a period of intense demand and production of goods, supply began to
exceed demand. Businesspeople realized that they would have to make a
concerted effort to sell products and began advertising. This describes the
______ orientation.
sales
A(n) _____ strategy is a plan of action for developing, pricing, distributing, and
promoting products.
marketing
The goal of a market orientation is to ______.
build long-term customer relationships
By the _____, some business people began to recognize that efficient production
and extensive promotion did not guarantee sales and the marketing era was born.
1950's
A market is defined as ______.
a group of people who have a need, purchasing power, and the desire and authority to
spend money on goods, services, and ideas
Today some people still inaccurately equate marketing with a _______
orientation.
sales
A marketing strategy has two major components: selecting a target market, and
______.
developing an appropriate marketing mix
American Girl manufactures dolls for young girls between the ages of 3 and 12.
This specific group of consumers is the company's _____________ market.
target
A group of high school soccer girls with the need, desire, ability, and authority to
purchase soccer gear can be referred to as a ______.
target market
B2B marketing
marketing products to customers who will use the product for resale or in the making of
other products
B2C marketing
marketing products directly to the end consumer
In defining its target market, sellers of salt, sugar, and flour most likely use a
_____.
total-market approach
Dividing the market into groups whose members have similar characteristics is
______.
market segmentation
in the United States ______ are the largest market segment.
woman
Which of the following best describes the concentration segmentation approach?
One marketing strategy for a single market segment
Which of the following is not a typical marketing task of an organization?
purchasing a product or service
At the heart of all business is the _____, the act of giving up one thing (money,
credit, labor, goods) in return for something else (goods, services, or ideas).
exchange
Marketing focuses on a complex set of activities that must be performed to
accomplish objectives and generate exchanges. These activities include ______.
-Selling
-Researching
-Risk taking
A _____________ is anyone who shops for products and decides whether and
what to buy.
consumer
Marketers expedite the exchange process by using promotion activities to
persuade a customer to purchase a product. This is the essence of which
function of marketing?
selling
True or false: If a business wants to achieve its objectives, it simply needs to
create an innovative product.
false
In marketing terms, when you pay the cashier money for the items you purchase
at a store, it is an example of a(n) _____.
exchange
_____ is the process of moving products from a seller to a buyer.
transporting
Functions of _____ include buying, selling, transporting, and storing goods for an
organization in order to accomplish objectives and generate exchanges.
marketing
True or false: A marketer must understand the needs of the buyer in order to
determine what products to make available.
true
Which marketing function takes on significant importance when dealing with
seasonal fruits and vegetables that offer a short shelf life and selling
opportunity?
storing
What do marketers usually view as a persuasive marketing activity accomplished
through promotion?
selling
The process of moving strawberries, blackberries, and raspberries from Portland
Fresh and Ready Farms to the farmer's market where customers will purchase
them, is a marketing activity called ______.
transporting
,_____ is the standardizing of products by dividing them into subgroups and
displaying and labeling them.
grading
True or false: Time utility has to do with selling an item or service in a timely
manner and relates to the storing function of marketing.
true
For which function of marketing does this statement describe: For many
products, especially large items such as automobiles, refrigerators, and new
homes, the marketer arranges credit to expedite the purchase.
financing
A customer's subjective assessment of what they receive relative to costs in
determining the worth of an item is referred to as ______.
value
The idea that a business or organization should try to satisfy customers' needs
through activities that also allow it to achieve its own goals is known as the
______________ concept.
marketing
When men's dress shirts are divided and separated by size as well as color and
brand name, it can be said that they are being ______.
graded
Due in part to the Industrial Revolution and the demand for manufactured goods,
this orientation was prominent in the second half of the 19th century.
production orientation
In the first half of the 20th century, business people who adopted the sales
orientation perspective believed the most important marketing activities were
personal selling and ______.
advertising
Westwood Furniture Store realizes that many of its customers buy several pieces
of furniture at one time and may not have immediate cash to pay for the
purchase. Therefore, Westwood offers credit services where customers can pay
for their purchase over time. To entice customers to shop Westwood also offers
"no money down" and "no interest" options. This relates to the ______ function
of marketing.
financing
Customer benefits subtracted by customer costs = customer _____.
value
A ______ orientation requires organizations to gather information about
customers in order to build long-term relationships with them.
market
The idea behind the marketing concept is that ______ will lead to a business
achieving its goals.
customer satisfaction
Which orientation is best described as first determining what customers want and
then produce it, rather than making the products first and then trying to persuade
customers that they need them.
market orientation
, New technologies such as electricity and railroads allowed the ______ orientation
to flourish by allowing goods to be manufactured with increased efficiency.
production
After a period of intense demand and production of goods, supply began to
exceed demand. Businesspeople realized that they would have to make a
concerted effort to sell products and began advertising. This describes the
______ orientation.
sales
A(n) _____ strategy is a plan of action for developing, pricing, distributing, and
promoting products.
marketing
The goal of a market orientation is to ______.
build long-term customer relationships
By the _____, some business people began to recognize that efficient production
and extensive promotion did not guarantee sales and the marketing era was born.
1950's
A market is defined as ______.
a group of people who have a need, purchasing power, and the desire and authority to
spend money on goods, services, and ideas
Today some people still inaccurately equate marketing with a _______
orientation.
sales
A marketing strategy has two major components: selecting a target market, and
______.
developing an appropriate marketing mix
American Girl manufactures dolls for young girls between the ages of 3 and 12.
This specific group of consumers is the company's _____________ market.
target
A group of high school soccer girls with the need, desire, ability, and authority to
purchase soccer gear can be referred to as a ______.
target market
B2B marketing
marketing products to customers who will use the product for resale or in the making of
other products
B2C marketing
marketing products directly to the end consumer
In defining its target market, sellers of salt, sugar, and flour most likely use a
_____.
total-market approach
Dividing the market into groups whose members have similar characteristics is
______.
market segmentation
in the United States ______ are the largest market segment.
woman
Which of the following best describes the concentration segmentation approach?
One marketing strategy for a single market segment
