MBBC 3063
STRATEGIC MANAGEMENT
TITLE:
7-ELEVEN MALAYSIA HOLDING BERHAD
PREPARED FOR:
MADAM SUHAILY MD SHAMSUDIN
PREPARED BY:
STUDENT’S NAME MATRIC NUMBER
RAJA NUR ATHIRAH BINTI RAJA IBRAHIM 18BB02046
WAN ZAHIRAH FARZANA BINTI WAN HAMID 18BB02052
NUR KHAFIZATUL AKMA BINTI ADINAN 18BB02059
SITI NUR SYAZANA BINTI JAMALUDDIN 18BB02065
NUR JANNAH BINTI MD NOR 18BB02066
SUBMISSION DATE
12 MARCH 2021
BACHELOR OF HUMAN RESOURCES MANAGEMENT
, SESSION II 2020/2021
TABLE OF CONTENT
1.0 Introduction .......................................................................................................................1
2.0 Mission and Vision statement.........................................................................................2
3.0 Input Stage .......................................................................................................................3
3.1 Organization external opportunities & threats .......................................................3
3.1.1 External Factor Evaluation Matrix (EFE) ...............................................................4
3.1.2 Competitive Profile Matrix (CPM) ..........................................................................6
3.2 Organization Internal Strength and Weaknesses ......................... …………………7
3.2.1 Internal Factor Evaluation (IFE) ...........................................................................8
4.0 Matching Stage ..............................................................................................................12
4.1 Strength-Weaknesses-Opportunities-Threats (SWOT) Matrix .................................12
4.2 Strategic Position and Action Evaluation (SPACE) Matrix ........................................15
4.3 Boston Consulting Group (BCG) Matrix ....................................................................17
4.4 Internal-External (IE) Matrix .......................................................................................19
5.0 Decision Stage .................................................................................................................21
5.1 Quantitative Strategic Planning Matrix (QSPM) .........................................................21
6.0 Recommendation Strategic ............................................................................................42
7.0 Conclusion .......................................................................................................................29
8.0 References........................................................................................................................30
9.0 Appendix ...........................................................................................................................32
,1.0 INTRODUCTION
This assignment report focuses on the 7-Eleven convenience store which is a
chain of American-owned stores. The company headquartered in Dallas, Texas. The
7-Eleven company was founded by J. C. Thompson in 1927 as The Southland Ice
Company in Dallas, Texas. At first, the store only sold ice and then the company
eventually started offering milk, bread, and eggs on Sundays and nights when the store
closed. This new business idea has caused customers to be satisfied and increase
sales. Initially, the company's first convenience store was known as Tote'm store. In
1946, the Tote became 7-Eleven to reflect the new extended hours in the store - 7 am
to 11 pm, seven days a week. The corporate name of the company was changed from
The Southland Corporation to 7-Eleven, Inc. in 1999.
In 1984 7- Eleven was first opened in Malaysia, namely on the Jalan Bukit
Bintang of Kuala Lumpur. In Malaysia, 7- Eleven is a pioneer in operating the largest
24-hour convenience store in Malaysia. After 7-Eleven has 1000 branches in Malaysia
they have opened up opportunities for local entrepreneurs to join them through the
franchise program in 2009. In fact, 7-Eleven Malaysia is the largest convenience store
chain with more than 2,400 stores nationwide, serving more than 900,000 customers
daily.
In addition, 7-Eleven is a company with good management and marketing
strategies. This can be seen in all 7-Eleven Shops available in busy commercial areas
to suburban residential areas throughout Malaysia, for example from petrol stations
and LRT stations to shopping malls and so on. Next, 7-Eleven companies not only sell
food items and necessities but they have often upgraded 7-Eleven as a mini café and
provide services such as bill payment, Touch N Go top-up, top-up through MOL Point
top-up, refill ink cartridges, photocopies, faxes, automatic teller machines (ATMs) and
etc. It can be seen that the 7- Eleven company is a company that is always thinking
1
, about progress and looking ahead and following current trends. In this way can
maintain the company's performance and further enhance the company's
development.
2.0 MISSION AND VISION STATEMENT
VISION: TO BE THE BEST RETAILER OF CONVENIENCE
Being the best convenience store is a vision that has been expressed by the 7-
Eleven company. To be the best convenience store, the company must provide a
variety of goods as well as provide the best service. As can be seen now, these
convenience stores are growing rapidly everywhere, even in the rural, the suburban,
or even the suburbs. This can be seen by the existence of 2411 convenience stores
throughout Malaysia. Furthermore, 7-Eleven is not only known as the most trusted
brand it is also one of the companies actively engaged in CSR activities. In 2020, 7-
Eleven received the "7-Eleven Malaysia Wins CSR Award for 4 Consecutive Years".
This proves that the vision adopted by this company has had a huge impact so that
this convenience store can be seen everywhere and at the same time able to help the
less fortunate community. this is the best example of a company.
MISSION: TO CONSISTENTLY SERVE THE CHANGING NEEDS OF CUSTOMERS
FOR THEIR CONVENIENCE.
The 7-eleven Company is a convenience store that has a variety of goods and
services. This is because this store has a variety of imported and local goods for sale.
indirectly it becomes an attraction that can meet the needs of customers. Besides, the
company also provides various services available at 7-Eleven including bill payment
services, mobile phone top-up card sales, IDD / STD, Touch N Go top-up, fax,
automatic teller machine (ATM), etc. Initially, the company was popular with water
named Slurpee. This original frozen beverage is exclusively available in all 7-Eleven
Malaysia stores. The company has upgraded its convenience store by providing a mini
cafe with fresh coffee and other hot drinks, as well as fresh food and packaged bread
for the convenience of customers looking for ready-to-eat food, and all food items sold
in 7 - Eleven, is Halal. The changes and requirements provided by this 7-Eleven
company are very much in line with the stated mission.
2
STRATEGIC MANAGEMENT
TITLE:
7-ELEVEN MALAYSIA HOLDING BERHAD
PREPARED FOR:
MADAM SUHAILY MD SHAMSUDIN
PREPARED BY:
STUDENT’S NAME MATRIC NUMBER
RAJA NUR ATHIRAH BINTI RAJA IBRAHIM 18BB02046
WAN ZAHIRAH FARZANA BINTI WAN HAMID 18BB02052
NUR KHAFIZATUL AKMA BINTI ADINAN 18BB02059
SITI NUR SYAZANA BINTI JAMALUDDIN 18BB02065
NUR JANNAH BINTI MD NOR 18BB02066
SUBMISSION DATE
12 MARCH 2021
BACHELOR OF HUMAN RESOURCES MANAGEMENT
, SESSION II 2020/2021
TABLE OF CONTENT
1.0 Introduction .......................................................................................................................1
2.0 Mission and Vision statement.........................................................................................2
3.0 Input Stage .......................................................................................................................3
3.1 Organization external opportunities & threats .......................................................3
3.1.1 External Factor Evaluation Matrix (EFE) ...............................................................4
3.1.2 Competitive Profile Matrix (CPM) ..........................................................................6
3.2 Organization Internal Strength and Weaknesses ......................... …………………7
3.2.1 Internal Factor Evaluation (IFE) ...........................................................................8
4.0 Matching Stage ..............................................................................................................12
4.1 Strength-Weaknesses-Opportunities-Threats (SWOT) Matrix .................................12
4.2 Strategic Position and Action Evaluation (SPACE) Matrix ........................................15
4.3 Boston Consulting Group (BCG) Matrix ....................................................................17
4.4 Internal-External (IE) Matrix .......................................................................................19
5.0 Decision Stage .................................................................................................................21
5.1 Quantitative Strategic Planning Matrix (QSPM) .........................................................21
6.0 Recommendation Strategic ............................................................................................42
7.0 Conclusion .......................................................................................................................29
8.0 References........................................................................................................................30
9.0 Appendix ...........................................................................................................................32
,1.0 INTRODUCTION
This assignment report focuses on the 7-Eleven convenience store which is a
chain of American-owned stores. The company headquartered in Dallas, Texas. The
7-Eleven company was founded by J. C. Thompson in 1927 as The Southland Ice
Company in Dallas, Texas. At first, the store only sold ice and then the company
eventually started offering milk, bread, and eggs on Sundays and nights when the store
closed. This new business idea has caused customers to be satisfied and increase
sales. Initially, the company's first convenience store was known as Tote'm store. In
1946, the Tote became 7-Eleven to reflect the new extended hours in the store - 7 am
to 11 pm, seven days a week. The corporate name of the company was changed from
The Southland Corporation to 7-Eleven, Inc. in 1999.
In 1984 7- Eleven was first opened in Malaysia, namely on the Jalan Bukit
Bintang of Kuala Lumpur. In Malaysia, 7- Eleven is a pioneer in operating the largest
24-hour convenience store in Malaysia. After 7-Eleven has 1000 branches in Malaysia
they have opened up opportunities for local entrepreneurs to join them through the
franchise program in 2009. In fact, 7-Eleven Malaysia is the largest convenience store
chain with more than 2,400 stores nationwide, serving more than 900,000 customers
daily.
In addition, 7-Eleven is a company with good management and marketing
strategies. This can be seen in all 7-Eleven Shops available in busy commercial areas
to suburban residential areas throughout Malaysia, for example from petrol stations
and LRT stations to shopping malls and so on. Next, 7-Eleven companies not only sell
food items and necessities but they have often upgraded 7-Eleven as a mini café and
provide services such as bill payment, Touch N Go top-up, top-up through MOL Point
top-up, refill ink cartridges, photocopies, faxes, automatic teller machines (ATMs) and
etc. It can be seen that the 7- Eleven company is a company that is always thinking
1
, about progress and looking ahead and following current trends. In this way can
maintain the company's performance and further enhance the company's
development.
2.0 MISSION AND VISION STATEMENT
VISION: TO BE THE BEST RETAILER OF CONVENIENCE
Being the best convenience store is a vision that has been expressed by the 7-
Eleven company. To be the best convenience store, the company must provide a
variety of goods as well as provide the best service. As can be seen now, these
convenience stores are growing rapidly everywhere, even in the rural, the suburban,
or even the suburbs. This can be seen by the existence of 2411 convenience stores
throughout Malaysia. Furthermore, 7-Eleven is not only known as the most trusted
brand it is also one of the companies actively engaged in CSR activities. In 2020, 7-
Eleven received the "7-Eleven Malaysia Wins CSR Award for 4 Consecutive Years".
This proves that the vision adopted by this company has had a huge impact so that
this convenience store can be seen everywhere and at the same time able to help the
less fortunate community. this is the best example of a company.
MISSION: TO CONSISTENTLY SERVE THE CHANGING NEEDS OF CUSTOMERS
FOR THEIR CONVENIENCE.
The 7-eleven Company is a convenience store that has a variety of goods and
services. This is because this store has a variety of imported and local goods for sale.
indirectly it becomes an attraction that can meet the needs of customers. Besides, the
company also provides various services available at 7-Eleven including bill payment
services, mobile phone top-up card sales, IDD / STD, Touch N Go top-up, fax,
automatic teller machine (ATM), etc. Initially, the company was popular with water
named Slurpee. This original frozen beverage is exclusively available in all 7-Eleven
Malaysia stores. The company has upgraded its convenience store by providing a mini
cafe with fresh coffee and other hot drinks, as well as fresh food and packaged bread
for the convenience of customers looking for ready-to-eat food, and all food items sold
in 7 - Eleven, is Halal. The changes and requirements provided by this 7-Eleven
company are very much in line with the stated mission.
2
