MK 442 Google Analytics Exam
To understand how many users are coming from various devices, like computers or
mobile phones, you run a report that shows this data, per device, over the past 30 days.
In this report, which of these is considered a "metric" in Google Analytics?
How many users were on mobile phones
You want to create new audiences for your eCommerce site by segmenting users
according to parameters that make sense for your business, like those who've made a
purchase. Which of these approaches would provide you with a predictive audience?
You create an audience of users who are likely to purchase in the next seven days
Your team wants to monitor for any unexpected spikes or declines in traffic to your
website. Which built-in Google Analytics function highlights these events?
Anomaly detection highlights these events.
This Analytics feature allows you to connect individual customers' behavior across
various interactions on different platforms and devices by letting you associate your own
identifiers with your individual customers.
User-ID
Your team needs to change the default primary dimension for the User Acquisition
Report within their Google Analytics property. Which action can they take to accomplish
this?
They can use the customization feature to edit the built-in report.
Which Google Analytics feature relies on machine learning and Google AI for measuring
conversions that can't be spotted through direct observation?
The Key event modeling feature
If you're a business owner who wants to analyze how users arrive at your website and
app, as well as the user journeys across both of these platforms, what should you use
to generate insights?
Use Google Analytics 4 properties.
Which Analytics 360 feature would you use to create a new data set by combining data
from multi-source properties to get a broad view of your business across brands,
products, or regions?
Roll-up properties
You are the managing editor of a blog that features several contributing writers. What
could you use to report the writer's name on each article page?
, Custom dimension
Which of these exploration techniques helps you visualize the steps your users take
toward a key task or conversion and determine how well they're succeeding or failing at
each step?
Funnel exploration helps visualize these steps.
Which dimension should you use to determine which sources, such as "organic search"
or "referral," are driving users to your website?
You should use Session primary channel group (Default Channel Group).
Which new report template should you use when you want to create a net-new report to
add to the left-hand nav that details source / medium filtered to desktop users only?
Use the Traffic Acquisition template.
You want to find techniques that go beyond standard reports so you can uncover
deeper insights about customer engagement. Which section of your Google Analytics
property contains this?
It's in the Explore section.
When a user watches a video, this triggers an event on your website. Which of these is
an event parameter?
Name of a video watched on your site
You manage a company that installs swimming pools. You post a new how-to-video on
your website about proper pool maintenance. Google Analytics has a lot of data about
user interactions with this video. Which of these choices is a "user property" collected
by Google Analytics?
The language preference of users watching the video on your site
If you wanted to gain insights into the organic search queries that are taking users to
your website, which platform should you connect with Analytics?
Search Console
You've been collecting data on your point-of-sale system that could be used in
conjunction with data you send to Google Analytics from your website and app. Which
of these features allows you to collect and send events directly to Google Analytics
servers?
Measurement Protocol
To link a Google Analytics property to BigQuery, you'll see two options for selecting how
frequently that data should be exported. What are those two options?
The two options are Daily and Streaming.
When building a purchase funnel in Explore, which of these dimensions allow you to
select a homepage view?
To understand how many users are coming from various devices, like computers or
mobile phones, you run a report that shows this data, per device, over the past 30 days.
In this report, which of these is considered a "metric" in Google Analytics?
How many users were on mobile phones
You want to create new audiences for your eCommerce site by segmenting users
according to parameters that make sense for your business, like those who've made a
purchase. Which of these approaches would provide you with a predictive audience?
You create an audience of users who are likely to purchase in the next seven days
Your team wants to monitor for any unexpected spikes or declines in traffic to your
website. Which built-in Google Analytics function highlights these events?
Anomaly detection highlights these events.
This Analytics feature allows you to connect individual customers' behavior across
various interactions on different platforms and devices by letting you associate your own
identifiers with your individual customers.
User-ID
Your team needs to change the default primary dimension for the User Acquisition
Report within their Google Analytics property. Which action can they take to accomplish
this?
They can use the customization feature to edit the built-in report.
Which Google Analytics feature relies on machine learning and Google AI for measuring
conversions that can't be spotted through direct observation?
The Key event modeling feature
If you're a business owner who wants to analyze how users arrive at your website and
app, as well as the user journeys across both of these platforms, what should you use
to generate insights?
Use Google Analytics 4 properties.
Which Analytics 360 feature would you use to create a new data set by combining data
from multi-source properties to get a broad view of your business across brands,
products, or regions?
Roll-up properties
You are the managing editor of a blog that features several contributing writers. What
could you use to report the writer's name on each article page?
, Custom dimension
Which of these exploration techniques helps you visualize the steps your users take
toward a key task or conversion and determine how well they're succeeding or failing at
each step?
Funnel exploration helps visualize these steps.
Which dimension should you use to determine which sources, such as "organic search"
or "referral," are driving users to your website?
You should use Session primary channel group (Default Channel Group).
Which new report template should you use when you want to create a net-new report to
add to the left-hand nav that details source / medium filtered to desktop users only?
Use the Traffic Acquisition template.
You want to find techniques that go beyond standard reports so you can uncover
deeper insights about customer engagement. Which section of your Google Analytics
property contains this?
It's in the Explore section.
When a user watches a video, this triggers an event on your website. Which of these is
an event parameter?
Name of a video watched on your site
You manage a company that installs swimming pools. You post a new how-to-video on
your website about proper pool maintenance. Google Analytics has a lot of data about
user interactions with this video. Which of these choices is a "user property" collected
by Google Analytics?
The language preference of users watching the video on your site
If you wanted to gain insights into the organic search queries that are taking users to
your website, which platform should you connect with Analytics?
Search Console
You've been collecting data on your point-of-sale system that could be used in
conjunction with data you send to Google Analytics from your website and app. Which
of these features allows you to collect and send events directly to Google Analytics
servers?
Measurement Protocol
To link a Google Analytics property to BigQuery, you'll see two options for selecting how
frequently that data should be exported. What are those two options?
The two options are Daily and Streaming.
When building a purchase funnel in Explore, which of these dimensions allow you to
select a homepage view?
