HOOTSUITE CERTIFICATION EXAM WITH
ACTUAL CORRECT QUESTIONS AND VERIFIED
DETAILED ANSWERS
Which one of the following is not a use case for the Hootsuite Organizations
feature? A) Control off-brand communications
B) Plan the content publishing schedule in a calendar format
C) Limit access to social network passwords
D) Facilitate team collaboration to address customer feedback on social media
E) Specify what actions team members have permission to perform in Hootsuite
- ANSWER>>B) Plan the content publishing schedule in a calendar format
Publisher's calendar view is especially useful for:
A) monitoring whether a customer service query has been addressed B) seeing
all your scheduled posts in a single list
C) approving messages composed by team members
D) identifying gaps in your publishing schedule - ANSWER>>D) identifying gaps
in your publishing schedule
By setting a team member's permissions to 'Can Edit' on a Board in Hootsuite
Analytics, you are granting them:
A) full editing rights to that Board
B) 'Can Edit' is not a valid setting for Boards
C) partial editing rights
D) Team Admin level permissions for that Board E) Admin level permissions for
that Board - ANSWER>>A) full editing rights to that Board
A Board has a flexible, interactive interface into which you can drag and drop an
unlimited number of:
A) trendwatchers, which are pre-set displays of Line Charts, Tables, and
TreeMaps B) overviews, which are pre-set collections of metrics data
,C) campaigns, each of which are targeted at a social media objective or goal
D) Widgets/Metrics, which are individual displays of a specific metric
E) templates, which are individual displays of a specific metric - ANSWER>>D)
Widgets/Metrics, which are individual displays of a specific metric
Hootsuite Mobile gives you access to:
A) Publisher, Comments, Compose Box, Search, Insights
B) Streams, Campaigns, Search, Insights, Settings
C) Publisher, Streams, Campaigns, Insights, Settings
D) Streams, Content Library, Insights, Search and Settings
E) Streams, Publisher, Compose box, Search and Settings - ANSWER>>E)
Streams, Publisher, Compose box, Search and Settings
When assigning an incoming Facebook comment to a team member for a
response, why might you want to include a personalized note with the
assignment? (pick two)
A) A team member needs to press 'Accept' to an accompanying personalized
note in order for it to enter into their queue
B) To explain to a team member why you chose them to handle it
C) You aren't able to provide personalized notes along with an Assignment
D) To give context about the incoming comment (e.g., that it's a complaint from
a
well known customer) - ANSWER>>B) To explain to a team member why you
chose them to handle it
D) To give context about the incoming comment (e.g., that it's a complaint from
a
well known customer)
When composing a tweet with images attached in Hootsuite, bear in mind that
___ characters are used up by the photos
A) 24 B) 240 C) 5 D) 100 - ANSWER>>A) 24
,When using the Instagram integration for Hootsuite, why might you want to set
up a search stream for certain user profiles?
A) so you can frequently and easily engage with key influencer's content and
potentially draw their attention back to your profile
B) to publicly display that you've included them in an Instagram List - which can
be helpful for forging connections with key influencers
C) to keep track of who has unfollowed you
D) so you can track the conversations happening in your area and efficiently
connect with potential new customers
E) you cannot search by Instagram user profile in Hootsuite, only location,
hashtag, and search term/phrase - ANSWER>>A) so you can frequently and
easily engage with key influencer's content and potentially draw their attention
back to your profile
There are several ways you can schedule messages in Hootsuite. Which of the
following doesn't belong?
A) From within the Compose Box (manual and auto-schedule) B) Using the bulk
uploader
C) From within the calendar view in the Publisher
D) From the drop down menu in a search stream - ANSWER>>D) From the drop
down menu in a search stream
It's important to consider adjusting a user's Social Network permissions (or
access) because:
A) it allows customer service queries to be 'auto-assigned' to the relevant team
B) you may not want every team or member to have access to every social
network C) it's a required step for posting anything to a social network
D) without it, the network won't appear in the Social Profile Picked in the
Compose Box - ANSWER>>B) you may not want every team or member to have
access to every social network
, Hootsuite's mobile app let's you see all the posts you've scheduled and adjust
publishing times to fine tune how you're targeting your audience. You can
access this functionality in the ___________
A) Teams and Assignments
B) Streams
C) Publisher
D) Search and Settings
E) Compose Box - ANSWER>>C) Publisher
Clicking the Settings Icon in Hootsuite Campaigns let's you specify things like
how often people can submit entries. When you're getting started, a good rule
of thumb is to:
A) Hootsuite Campaigns sets this number automatically for you; it's not user-
specifiable
B) let people submit only one entry for the life of the campaign; allowing more
may put you in breach of a social network's Terms of Service agreement
C) let people cast one entry per day; this will keep dedicated fans coming back,
without overwhelming the campaign
D) let people submit as many entries as they wish; this will engage your most
motivated contestants - ANSWER>>C) let people cast one entry per day; this will
keep dedicated fans coming back, without overwhelming the campaign
To find all mentions of your competitor's branded hashtag within a given radius
of a store you've opened up in a new city, you should:
A) set up a geo-search stream, filtered by the hashtag AND the desired radius
around the geocode for the new store
B) create a private Twitter List for your competitor and filter the search results
by Followers AND branded hashtag
C) compose a geo-targeted message, filtered by the hashtag AND the desired
radius around the geocode for the new store
D) set up a geo-search stream, filtered by competitor's Twitter handle AND the
city in which your your new store is located - ANSWER>>A) set up a geo-search
ACTUAL CORRECT QUESTIONS AND VERIFIED
DETAILED ANSWERS
Which one of the following is not a use case for the Hootsuite Organizations
feature? A) Control off-brand communications
B) Plan the content publishing schedule in a calendar format
C) Limit access to social network passwords
D) Facilitate team collaboration to address customer feedback on social media
E) Specify what actions team members have permission to perform in Hootsuite
- ANSWER>>B) Plan the content publishing schedule in a calendar format
Publisher's calendar view is especially useful for:
A) monitoring whether a customer service query has been addressed B) seeing
all your scheduled posts in a single list
C) approving messages composed by team members
D) identifying gaps in your publishing schedule - ANSWER>>D) identifying gaps
in your publishing schedule
By setting a team member's permissions to 'Can Edit' on a Board in Hootsuite
Analytics, you are granting them:
A) full editing rights to that Board
B) 'Can Edit' is not a valid setting for Boards
C) partial editing rights
D) Team Admin level permissions for that Board E) Admin level permissions for
that Board - ANSWER>>A) full editing rights to that Board
A Board has a flexible, interactive interface into which you can drag and drop an
unlimited number of:
A) trendwatchers, which are pre-set displays of Line Charts, Tables, and
TreeMaps B) overviews, which are pre-set collections of metrics data
,C) campaigns, each of which are targeted at a social media objective or goal
D) Widgets/Metrics, which are individual displays of a specific metric
E) templates, which are individual displays of a specific metric - ANSWER>>D)
Widgets/Metrics, which are individual displays of a specific metric
Hootsuite Mobile gives you access to:
A) Publisher, Comments, Compose Box, Search, Insights
B) Streams, Campaigns, Search, Insights, Settings
C) Publisher, Streams, Campaigns, Insights, Settings
D) Streams, Content Library, Insights, Search and Settings
E) Streams, Publisher, Compose box, Search and Settings - ANSWER>>E)
Streams, Publisher, Compose box, Search and Settings
When assigning an incoming Facebook comment to a team member for a
response, why might you want to include a personalized note with the
assignment? (pick two)
A) A team member needs to press 'Accept' to an accompanying personalized
note in order for it to enter into their queue
B) To explain to a team member why you chose them to handle it
C) You aren't able to provide personalized notes along with an Assignment
D) To give context about the incoming comment (e.g., that it's a complaint from
a
well known customer) - ANSWER>>B) To explain to a team member why you
chose them to handle it
D) To give context about the incoming comment (e.g., that it's a complaint from
a
well known customer)
When composing a tweet with images attached in Hootsuite, bear in mind that
___ characters are used up by the photos
A) 24 B) 240 C) 5 D) 100 - ANSWER>>A) 24
,When using the Instagram integration for Hootsuite, why might you want to set
up a search stream for certain user profiles?
A) so you can frequently and easily engage with key influencer's content and
potentially draw their attention back to your profile
B) to publicly display that you've included them in an Instagram List - which can
be helpful for forging connections with key influencers
C) to keep track of who has unfollowed you
D) so you can track the conversations happening in your area and efficiently
connect with potential new customers
E) you cannot search by Instagram user profile in Hootsuite, only location,
hashtag, and search term/phrase - ANSWER>>A) so you can frequently and
easily engage with key influencer's content and potentially draw their attention
back to your profile
There are several ways you can schedule messages in Hootsuite. Which of the
following doesn't belong?
A) From within the Compose Box (manual and auto-schedule) B) Using the bulk
uploader
C) From within the calendar view in the Publisher
D) From the drop down menu in a search stream - ANSWER>>D) From the drop
down menu in a search stream
It's important to consider adjusting a user's Social Network permissions (or
access) because:
A) it allows customer service queries to be 'auto-assigned' to the relevant team
B) you may not want every team or member to have access to every social
network C) it's a required step for posting anything to a social network
D) without it, the network won't appear in the Social Profile Picked in the
Compose Box - ANSWER>>B) you may not want every team or member to have
access to every social network
, Hootsuite's mobile app let's you see all the posts you've scheduled and adjust
publishing times to fine tune how you're targeting your audience. You can
access this functionality in the ___________
A) Teams and Assignments
B) Streams
C) Publisher
D) Search and Settings
E) Compose Box - ANSWER>>C) Publisher
Clicking the Settings Icon in Hootsuite Campaigns let's you specify things like
how often people can submit entries. When you're getting started, a good rule
of thumb is to:
A) Hootsuite Campaigns sets this number automatically for you; it's not user-
specifiable
B) let people submit only one entry for the life of the campaign; allowing more
may put you in breach of a social network's Terms of Service agreement
C) let people cast one entry per day; this will keep dedicated fans coming back,
without overwhelming the campaign
D) let people submit as many entries as they wish; this will engage your most
motivated contestants - ANSWER>>C) let people cast one entry per day; this will
keep dedicated fans coming back, without overwhelming the campaign
To find all mentions of your competitor's branded hashtag within a given radius
of a store you've opened up in a new city, you should:
A) set up a geo-search stream, filtered by the hashtag AND the desired radius
around the geocode for the new store
B) create a private Twitter List for your competitor and filter the search results
by Followers AND branded hashtag
C) compose a geo-targeted message, filtered by the hashtag AND the desired
radius around the geocode for the new store
D) set up a geo-search stream, filtered by competitor's Twitter handle AND the
city in which your your new store is located - ANSWER>>A) set up a geo-search
