HUBSPOT INBOUND MARKETING CERT
ACTUAL EXAM WITH QUESTIONS AND
CORRECT ANSWERS GRADED A+
True or false? Social media is a key driver for word-of-mouth marketing. - ANSWER>>True
Each example below is a great way to prevent too much distraction in your conversion path
EXCEPT:
Adding more buttons to your page to frame the conversion
Removing the navigation bar
Using simple, compelling copy to frame your content offer
Experimenting with the design or layout of the page - ANSWER>>Adding more buttons to
your page to frame the conversion
All of the following are examples of a SMART goal EXCEPT:
Increase year over year traffic by 30%.
Significantly reduce the amount of time the team spends on creating content.
Add five new content formats to the website by end of year.
All of the above are SMART goals. - ANSWER>>Significantly reduce the amount of time the
team spends on creating content.
Which of the following is NOT a category you should organize your content audit by?
Buyer's journey stage
Content length
Lifecycle Stage
Content title - ANSWER>>Content length
Fill in the blank: If you plan to do real-time marketing, you'll need to use __________.
An influencer marketing agency
Paid advertising
Social listening
Animated .gifs - ANSWER>>Social listening
, Which of the following is NOT a benefit of having a social media strategy? - ANSWER>>Social
media helps you send better emails.
True or false? A buyer persona is as important as business objectives when developing a
social media strategy. - ANSWER>>True
Which network has the longest life for a piece of content? - ANSWER>>Pintrest
On which social network should you share content most frequently? - ANSWER>>Twitter
What is Snapchat's largest age demographic? - ANSWER>>12 years to 24 years
What is social listening? - ANSWER>>Tracking, analyzing, and responding to conversations
across the internet
What is social monitoring? - ANSWER>>Actively looking for mentions and conversations that
pertain to your brand, products, hashtags, and more
What is social engagement? - ANSWER>>Having conversations with individuals talking about
your industry, brand, products, and services
True or false? Social listening can help you find leads. - ANSWER>>True
True or false? Social content is only used during the attract and delight stages of the inbound
methodology. - ANSWER>>False
Fill in the blank: Instagram stories are a great way to _____________. - ANSWER>>drive
traffic and engagement
All of the following are metrics you need to track in your social media audit EXCEPT: -
ANSWER>>The bounce rate
True or false? A customer's buying journey is ever-evolving. You should make updates as you
learn more about your buyer persona. - ANSWER>>True
Fill in the blank: __________ visually represents users' clicks, taps, and scrolling behavior so
that you can understand what users want, care about, and interact with on your site. -
ANSWER>>Hotjar
ACTUAL EXAM WITH QUESTIONS AND
CORRECT ANSWERS GRADED A+
True or false? Social media is a key driver for word-of-mouth marketing. - ANSWER>>True
Each example below is a great way to prevent too much distraction in your conversion path
EXCEPT:
Adding more buttons to your page to frame the conversion
Removing the navigation bar
Using simple, compelling copy to frame your content offer
Experimenting with the design or layout of the page - ANSWER>>Adding more buttons to
your page to frame the conversion
All of the following are examples of a SMART goal EXCEPT:
Increase year over year traffic by 30%.
Significantly reduce the amount of time the team spends on creating content.
Add five new content formats to the website by end of year.
All of the above are SMART goals. - ANSWER>>Significantly reduce the amount of time the
team spends on creating content.
Which of the following is NOT a category you should organize your content audit by?
Buyer's journey stage
Content length
Lifecycle Stage
Content title - ANSWER>>Content length
Fill in the blank: If you plan to do real-time marketing, you'll need to use __________.
An influencer marketing agency
Paid advertising
Social listening
Animated .gifs - ANSWER>>Social listening
, Which of the following is NOT a benefit of having a social media strategy? - ANSWER>>Social
media helps you send better emails.
True or false? A buyer persona is as important as business objectives when developing a
social media strategy. - ANSWER>>True
Which network has the longest life for a piece of content? - ANSWER>>Pintrest
On which social network should you share content most frequently? - ANSWER>>Twitter
What is Snapchat's largest age demographic? - ANSWER>>12 years to 24 years
What is social listening? - ANSWER>>Tracking, analyzing, and responding to conversations
across the internet
What is social monitoring? - ANSWER>>Actively looking for mentions and conversations that
pertain to your brand, products, hashtags, and more
What is social engagement? - ANSWER>>Having conversations with individuals talking about
your industry, brand, products, and services
True or false? Social listening can help you find leads. - ANSWER>>True
True or false? Social content is only used during the attract and delight stages of the inbound
methodology. - ANSWER>>False
Fill in the blank: Instagram stories are a great way to _____________. - ANSWER>>drive
traffic and engagement
All of the following are metrics you need to track in your social media audit EXCEPT: -
ANSWER>>The bounce rate
True or false? A customer's buying journey is ever-evolving. You should make updates as you
learn more about your buyer persona. - ANSWER>>True
Fill in the blank: __________ visually represents users' clicks, taps, and scrolling behavior so
that you can understand what users want, care about, and interact with on your site. -
ANSWER>>Hotjar
