CMN 170V EXAM QUESTIONS AND
ANSWERS
The three-dimensional "cube" framework we introduced in the previous session
has three sides to it. They are (roughly speaking): - ANSWER>>Technology,
applications, interventions
Artificial Intelligence controls humanity" This is an example of: -
ANSWER>>Technological determinism
"Artificial Intelligence can be used to control humanity" This is an example of: -
ANSWER>>Social constructivism
What is "microtargeting? - ANSWER>>Direct marketing data mining that involve
predictive market segmentation
According to this slide, how does the author of this book, Chris Nodder, call
these 57 design patterns? - ANSWER>>Persuasive design patterns
The (so-called) "big 5" in tech are: - ANSWER>>Amazon, Google, Microsoft,
Facebook, Apple
Mobile phones produce location data, but as long as it is anonymized, there's no
problem with sharing it. Your privacy will be preserved. - ANSWER>>False
What accuracy will the machine reach with 5 pictures of your face? -
ANSWER>>90% Male, 80% Female
How many options can you find? (facebook gender options) - ANSWER>>More
than 30 options
, What kind of emails appear? - ANSWER>>Emails from all kinds of people and
organizations, including the university, Health Care provider, insurance,
professors, newspaper, supermarket, online delivery services, retailer, and
many more
In a two-dimensional graph, the convention is that: - ANSWER>>The horizontal
axis is called the "x-axis" and the vertical axis the "y-axis'
What was the famous phrase from E.O. Wilson? - ANSWER>>"We've got
Paleolithic emotions, medieval institutions, and god-like technologies"
In order to get your attention, machines need to be intelligent enough to -
ANSWER>>Overcome your weakest vulnerabilities
Why do these technologies often get people addicted, when applied in the
"attention economy"? - ANSWER>>If you are addicted to it, you are sure to give
it your attention, even to an unreasonable degree
In the "attention economy", what is the variable that assures income to the
participating companies? - ANSWER>>The amount of time you give the provided
information your attention
What is A/B testing? - ANSWER>>A user experience research methodology
consisting of a randomized experiment with two variants, A and B
The "confirmation bias" is the tendency of humans: - ANSWER>>To search for,
interpret, favor, and recall information that confirms or supports one's prior
personal beliefs or values
The "novelty effect" is the tendency of humans to: - ANSWER>>Have a strong
response the first time that individual is faced with a novel experience
ANSWERS
The three-dimensional "cube" framework we introduced in the previous session
has three sides to it. They are (roughly speaking): - ANSWER>>Technology,
applications, interventions
Artificial Intelligence controls humanity" This is an example of: -
ANSWER>>Technological determinism
"Artificial Intelligence can be used to control humanity" This is an example of: -
ANSWER>>Social constructivism
What is "microtargeting? - ANSWER>>Direct marketing data mining that involve
predictive market segmentation
According to this slide, how does the author of this book, Chris Nodder, call
these 57 design patterns? - ANSWER>>Persuasive design patterns
The (so-called) "big 5" in tech are: - ANSWER>>Amazon, Google, Microsoft,
Facebook, Apple
Mobile phones produce location data, but as long as it is anonymized, there's no
problem with sharing it. Your privacy will be preserved. - ANSWER>>False
What accuracy will the machine reach with 5 pictures of your face? -
ANSWER>>90% Male, 80% Female
How many options can you find? (facebook gender options) - ANSWER>>More
than 30 options
, What kind of emails appear? - ANSWER>>Emails from all kinds of people and
organizations, including the university, Health Care provider, insurance,
professors, newspaper, supermarket, online delivery services, retailer, and
many more
In a two-dimensional graph, the convention is that: - ANSWER>>The horizontal
axis is called the "x-axis" and the vertical axis the "y-axis'
What was the famous phrase from E.O. Wilson? - ANSWER>>"We've got
Paleolithic emotions, medieval institutions, and god-like technologies"
In order to get your attention, machines need to be intelligent enough to -
ANSWER>>Overcome your weakest vulnerabilities
Why do these technologies often get people addicted, when applied in the
"attention economy"? - ANSWER>>If you are addicted to it, you are sure to give
it your attention, even to an unreasonable degree
In the "attention economy", what is the variable that assures income to the
participating companies? - ANSWER>>The amount of time you give the provided
information your attention
What is A/B testing? - ANSWER>>A user experience research methodology
consisting of a randomized experiment with two variants, A and B
The "confirmation bias" is the tendency of humans: - ANSWER>>To search for,
interpret, favor, and recall information that confirms or supports one's prior
personal beliefs or values
The "novelty effect" is the tendency of humans to: - ANSWER>>Have a strong
response the first time that individual is faced with a novel experience
