MGT 434 Exam 2: Questions & Accurate Solutions (A+)
Online communication channels are moving companies closer to 'REAL-
TIME" communications with customers. Right Ans - True
According to research by Shama Kabani, the number one reason people use
social networks is to locate friends and interact with them. Right Ans -
True
Web 2.0 changes the ways consumers communicate and interact with
businesses. Right Ans - True
Companies are slashing traditional marketing budgets and moving the
funds to various forms of online communications. Right Ans - True
Although companies are using social media sites and Twitter, few
companies employee anyone to monitor these sites. Right Ans - False
Most shoppers have looked at least once at an online peer review of a
product before finalizing their purchase decision. Right Ans - True
To encourage consumers and businesses to return to a Web site on a reglar
basis, it is necessary to offer financial incentives, convenience incentives,
and value-added incentives. Right Ans - True
In terms of e-commerce, a value-added incentive is used to cause
consumers to change purchasing habits in the short term, so that
convenience incentives can attract them to change long term buying habits.
Right Ans - False
Consumer fears about e-commerce security issues are based on credit card
numbers being stolen, identity theft, and fraud. Right Ans - True
Google is the most frequent Web site used by consumers when they search
for product information prior to making a purchase decision. Right Ans -
True
The largest category of online advertising expenditures is for spots on
search engines Right Ans - True
, Blogs are a form of word-of-mouth communications Right Ans - True
Banner ads account for about half of all online advertising Right Ans -
False
One major advantage of online advertising is the number of metrics that
allow advertisers to measure results, almost simultaneously. Right Ans -
True
The power of online buzz created through participation and blogs has
grown at an exponential rate. Right Ans - True
While consumers often read consumer-generated reviews of various
brands of a product, the reviews have little impact on the actual brand
choices. Right Ans - False
Crowdsourcing involves soliciting ideas from individuals for an
advertisement or actually obtaining an entire ad from the public Right
Ans - True
Company-sponsored blogs are an excellent method for providing
information, allowing customers to make comments, and to correct
misinformation, but the have very little impact on sales. Right Ans -
False
Consumer-generated reviews and discussions can be an important means
of reaching the early adopters of a product. Right Ans - True
The most well-known social network site is Facebook Right Ans - True
IDC Reasearch estimates that 40% of video gamers are females Right
Ans - True
Video games offer marketers a popular medium to reach older consumers
as they relax and enjoy free time. Right Ans - False
While the number of women playing video games is rising, only a small
percentage of game designers are female. Right Ans - True
Online communication channels are moving companies closer to 'REAL-
TIME" communications with customers. Right Ans - True
According to research by Shama Kabani, the number one reason people use
social networks is to locate friends and interact with them. Right Ans -
True
Web 2.0 changes the ways consumers communicate and interact with
businesses. Right Ans - True
Companies are slashing traditional marketing budgets and moving the
funds to various forms of online communications. Right Ans - True
Although companies are using social media sites and Twitter, few
companies employee anyone to monitor these sites. Right Ans - False
Most shoppers have looked at least once at an online peer review of a
product before finalizing their purchase decision. Right Ans - True
To encourage consumers and businesses to return to a Web site on a reglar
basis, it is necessary to offer financial incentives, convenience incentives,
and value-added incentives. Right Ans - True
In terms of e-commerce, a value-added incentive is used to cause
consumers to change purchasing habits in the short term, so that
convenience incentives can attract them to change long term buying habits.
Right Ans - False
Consumer fears about e-commerce security issues are based on credit card
numbers being stolen, identity theft, and fraud. Right Ans - True
Google is the most frequent Web site used by consumers when they search
for product information prior to making a purchase decision. Right Ans -
True
The largest category of online advertising expenditures is for spots on
search engines Right Ans - True
, Blogs are a form of word-of-mouth communications Right Ans - True
Banner ads account for about half of all online advertising Right Ans -
False
One major advantage of online advertising is the number of metrics that
allow advertisers to measure results, almost simultaneously. Right Ans -
True
The power of online buzz created through participation and blogs has
grown at an exponential rate. Right Ans - True
While consumers often read consumer-generated reviews of various
brands of a product, the reviews have little impact on the actual brand
choices. Right Ans - False
Crowdsourcing involves soliciting ideas from individuals for an
advertisement or actually obtaining an entire ad from the public Right
Ans - True
Company-sponsored blogs are an excellent method for providing
information, allowing customers to make comments, and to correct
misinformation, but the have very little impact on sales. Right Ans -
False
Consumer-generated reviews and discussions can be an important means
of reaching the early adopters of a product. Right Ans - True
The most well-known social network site is Facebook Right Ans - True
IDC Reasearch estimates that 40% of video gamers are females Right
Ans - True
Video games offer marketers a popular medium to reach older consumers
as they relax and enjoy free time. Right Ans - False
While the number of women playing video games is rising, only a small
percentage of game designers are female. Right Ans - True
