MEDIA STUDIES TEST 1 STUDY GUIDE || QUESTIONS
AND 100% ACCURATE ANSWERS.
What is mass communication? correct answers One or several senders using printed or electronic
media to communicate with a large number of people who are not necessarily gathered in one
place.
which eras define the history of communications correct answers 1. printed era (printing press,
books)
2. electronic era (telegraph, film, radio, television)
3. digital era (emails, social media)
oral & written era correct answers Information came from poets, teachers, storytellers
the print revolution correct answers -Printing press in Germany (15th century)
-Books were the first mass-marketed products in history
-Allowed writers to write/publish opposing views
The electronic era correct answers -Telegraph in the 1840s (Separated communication from
transportation & Easy communication for the military, business, and political leaders)
-Arrival of televisions in 1950s/1960s
digital era correct answers Email instead of postal services (harder to control/monitor)
media literacy correct answers is obtaining an understanding of mass communication through the
development of critical thinking tools
critical perspective correct answers -Must get outside of our own preferences
-Opens people's eyes about what's going on around them (in the world or domestically)
-Big melting pot of new and old media
5 steps in critical process correct answers 1. description
2. analysis
3. interpretation
4. evaluation
5. engagement
Description (Critical Process) correct answers paying close attention, taking notes, and
researching the subject under study
Analysis (Critical Process) correct answers discovering and focusing on significant patterns that
emerge from the description stage
interpretation (critical process) correct answers the action of explaining the meaning of
something
, evaluation (critical process) correct answers making an informed judgement, evaluating the
fairness
Engagement (Critical Process) correct answers serve democracy, participating in online
discussion, taking action
what is media convergence correct answers the technological merging of content in different
mass media
cross platform correct answers -involves a consolidation of various media holdings under one
corporate umbrella
-better manage and maximize profits
-uses fewer people working
how media convergence affects buisnesses correct answers -allows professionals to tell stories
and present information and entertainment using a variety of media
how media convergence affects consumers correct answers -allows audiences to interact with
and even generate mass media content
-audiences can now control when, where, and how they access and relate to information
oligarchy correct answers controlled by few
media conglomerates correct answers -Companies that control a large number of media sources
across several types of media outlets.
-small voices get gobbled up
media concentration correct answers The gathering of ownership of newspapers and other media
in the hands of a few large corporations.
media concentration example correct answers i heart radio, sinclair
vertical integration correct answers controlling from the top to bottom of media business
how does collaboration connect to media/communication technology correct answers the
evaluation of media was created to make specific things easier
what is collaboration correct answers -citizens working together to make a change or difference
in the community
-the goal of civil engagement is to address public concerns and promote the quality of
community
ARPANET correct answers -Created a wire network system in which users from multiple
locations could log into a computer
AND 100% ACCURATE ANSWERS.
What is mass communication? correct answers One or several senders using printed or electronic
media to communicate with a large number of people who are not necessarily gathered in one
place.
which eras define the history of communications correct answers 1. printed era (printing press,
books)
2. electronic era (telegraph, film, radio, television)
3. digital era (emails, social media)
oral & written era correct answers Information came from poets, teachers, storytellers
the print revolution correct answers -Printing press in Germany (15th century)
-Books were the first mass-marketed products in history
-Allowed writers to write/publish opposing views
The electronic era correct answers -Telegraph in the 1840s (Separated communication from
transportation & Easy communication for the military, business, and political leaders)
-Arrival of televisions in 1950s/1960s
digital era correct answers Email instead of postal services (harder to control/monitor)
media literacy correct answers is obtaining an understanding of mass communication through the
development of critical thinking tools
critical perspective correct answers -Must get outside of our own preferences
-Opens people's eyes about what's going on around them (in the world or domestically)
-Big melting pot of new and old media
5 steps in critical process correct answers 1. description
2. analysis
3. interpretation
4. evaluation
5. engagement
Description (Critical Process) correct answers paying close attention, taking notes, and
researching the subject under study
Analysis (Critical Process) correct answers discovering and focusing on significant patterns that
emerge from the description stage
interpretation (critical process) correct answers the action of explaining the meaning of
something
, evaluation (critical process) correct answers making an informed judgement, evaluating the
fairness
Engagement (Critical Process) correct answers serve democracy, participating in online
discussion, taking action
what is media convergence correct answers the technological merging of content in different
mass media
cross platform correct answers -involves a consolidation of various media holdings under one
corporate umbrella
-better manage and maximize profits
-uses fewer people working
how media convergence affects buisnesses correct answers -allows professionals to tell stories
and present information and entertainment using a variety of media
how media convergence affects consumers correct answers -allows audiences to interact with
and even generate mass media content
-audiences can now control when, where, and how they access and relate to information
oligarchy correct answers controlled by few
media conglomerates correct answers -Companies that control a large number of media sources
across several types of media outlets.
-small voices get gobbled up
media concentration correct answers The gathering of ownership of newspapers and other media
in the hands of a few large corporations.
media concentration example correct answers i heart radio, sinclair
vertical integration correct answers controlling from the top to bottom of media business
how does collaboration connect to media/communication technology correct answers the
evaluation of media was created to make specific things easier
what is collaboration correct answers -citizens working together to make a change or difference
in the community
-the goal of civil engagement is to address public concerns and promote the quality of
community
ARPANET correct answers -Created a wire network system in which users from multiple
locations could log into a computer
