||STEPHAINE STUDY GUIDE REAL EXAM
QUESTIONS AND ANSWERS ||ALREADY
VERIFIED
description od a Product at the level that captures the Product essence - the
information considered critical to develop and launch a winning product -
ANSWER>>coarse-grained level of product
v. To do well; to be better or greater than others.
eg: In which areas the product is going to excel? - ANSWER>>excel
The worth assigned to the product by the customer
Q: which needs will the product address?
What value does the product add? - ANSWER>>Product value
reasonable; capable of being carried out - ANSWER>>feasible
making it difficult or expensive for customers to switch to another product -
ANSWER>>lock in customers
sales and fees earned - ANSWER>>sources of revenue
price based on customers' perceived value for the product and the price that
competitors charge
Q: what is the target price? - ANSWER>>target price
companies in the same industry that sell similar products or services to
customers - ANSWER>>competitors
1. An object used to power/spring a gymnast over something.
,2. a beginning from which an enterprise is launched - ANSWER>>springboard
Any aspect of a product that makes it stand out form those offered by rival
businesses,
Any aspect of or characteristic of a product that differentiates it from the
competition. Firms will often want to stress this in their marketing. -
ANSWER>>Unique selling point
a brief statement of the desired future state that would be achieved through
the project initiative.
Pichler: The vision should communicate the essence of the future product in a
concise manner and describe a shared goal that provides direction but is broad
enough to facilitate creativity.
Should be: shared and unifying: people are connected, bound together by a
common aspiration; broad and engaging: goal that guides the development
efforts but leaves enough room for creativity, consensus driven goal; short and
sweet: less is more - ANSWER>>Product Vision
team works together to build a vision around what they are building -
ANSWER>>consensus-driven approach
Makes, creates, produces; Arrow in chemical equation - ANSWER>>yields
very complex
Pichler: resist the temptation to provide too much detail or to overspecify the
product. More functionality is discovered and captured in the product backlog
as the projekt progresses. - ANSWER>>overspecified
Very concise presentation of an idea covering all of its critical aspects, and
delivered within a few seconds (the approximate duration of an elevator ride)
identify your goal
explain what you do
communicate your uniqueness
, engage with a question
put it all together
practice
Moore's elevator test - if you can not explain your product in the time it takes us
to ride up,the vision od likely to be too long or complex. - ANSWER>>Elevator
Pitch
changing big failure in absolute, unqualified success thanks to the adaptation -
ANSWER>>to change certain failure into unmitigated success
having no equal or competition - ANSWER>>unrivaled
- ANSWER>>fairly well; to a large extent; pretty much
Christensen 1997 - ANSWER>>"Markets that do not exist can not be analyzed"
iPhone which launched in 2007 - ANSWER>>it set a new standard for
smartphones
focusing on the few most important capabilities, leaving out some functinality,
avoiding the trap to please too mamy people at once - ANSWER>>narrow set of
customer needs
- ANSWER>>a fresh look at
to delay; to stop or prevent from happening
Eg. These limitations did not hinder hinder its success. - ANSWER>>hinder
having great volume or size - ANSWER>>bulky and heavy
The ability of a device to identify handwritten characters.
Apple Newton, first launched in 1993 after 5 Yeats od development. -
ANSWER>>handwriting recognition