QUESTIONS AND CORRECT VERIFIED ANSWERS
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Name the three advanced data analytics techniques in alphabetical order - (answers)association,
clustering, decision trees
Which advanced data analytic technique determines which items predict the occurrence of other
items? - (answers)association
Which advanced data analytic technique is also known as affinity analysis or market basket
analysis? - (answers)association
Which advanced data analytic technique groups data so that observations within a group will be
similar to one another and observations from different groups will be dissimilar? -
(answers)clustering
What statistical method is used to determine what category (or "class") a new observation
belongs to? - (answers)classification
Which advanced data analytic technique uses categorical outcome variables? - (answers)decision
trees
Which advanced data analytic technique uses a model to determine the membership of cases or
values of an outcome variable based on one or more predictor variables? - (answers)decision
trees
Which advanced data analytic technique uses a model to determine the probability of an event
happening based on predictor variable values - (answers)decision trees
, Which advanced data analytic technique would you use for these four examples?
- Flagging a credit card transaction as a fraudulent charge
- Can we group our website visitors into types based on their online behaviors?
- Which presidential candidate will win the election?
- If someone upgrades to an iPhone, do they also buy a new case? - (answers)decision trees,
clustering, decision trees, association
Which advanced data analytic technique would you use for these three examples?
- Can we identify different product markets based on customer demographics
- When someone gets an A in this class, what other classes do they get an A in?
- Filtering spam emails - (answers)clustering, association, decision trees
Which advanced data analytic technique would you use for these three examples?
- What predicts whether a company will go bankrupt?
- Determining whether a customer should be given a loan
- Finding groups of similar firms based on profitability, growth rate, market size, products, etc. -
(answers)decision trees, decision trees, clustering
Which advanced data analytic technique could be used for market segmentation (marketing),
industry analysis, political forecasting, biology, or finance? - (answers)clustering
Pros and Cons of a decision tree?