Test Bank for Advertising Promotion and other aspects of Integrated Marketing Communications 10th Edition Andrews

Test Bank for Advertising Promotion and other aspects of Inte
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grated Marketing Communications 10th Edition Andrews
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Paget1

,1. Alltfirmstemploytmarketingtcommunicationsttotonetdegreetortanother.
a. True
b. False
ANSWER: True
POINTS: 1
REFERENCES: Introduction
QUESTIONtTYPE: Truet/tFalse
HAStVARIABLES: False
LEARNINGtOBJECTIVES: 1-1t-
Understandtthetpracticetoftmarketingtcommunicationstandtrecognizetthetmarcomttoolstusedtbyt
practitioners.
KEYWORDS: Remember
DATEtCREATED: 3/22/2017t3:45tPM
DATEtMODIFIED: 3/26/2017t10:27tAM

2. Business-to-businesstcompaniestaretmoretlikelytthantbusiness-to-
consumertcompaniesttotpracticetintegratedtmarketingtcommunications.
a. True
b. False
ANSWER: False
POINTS: 1
REFERENCES: ThetIntegrationtoftMarketingtCommunications
QUESTIONtTYPE: Truet/tFalse
HAStVARIABLES: False
LEARNINGtOBJECTIVES: 1-5t-
IdentifytobstaclesttotimplementingtantIMCtprogram.
KEYWORDS: Understand
DATEtCREATED: 3/22/2017t3:45tPM
DATEtMODIFIED: 3/26/2017t10:28tAM

3. Thetpromotionaltmixtistthetcollectiontoftspecifictelementstoftatbrand’st4Ps—
product,tplacet(distribution),tprice,tandtpromotion—andtusuallytaimedtattattargettmarket.
a. True
b. False
ANSWER: False
POINTS: 1
REFERENCES: PromotionaltMixtElements
QUESTIONtTYPE: Truet/tFalse
HAStVARIABLES: False
LEARNINGtOBJECTIVES: 1-2t-
Differentiatetamongtthetfollowingtterms:tthetmarketingtmix,tmarketing,tcommunicat
ions,tmarketingtcommunications,tthetpromotionaltmix,tandtintegratedtmarketingtcom
munications.
KEYWORDS: Remember
DATEtCREATED: 3/22/2017t3:45tPM
Paget2

,DATEtMODIFIED: 3/26/2017t10:28tAM

4. Marketingtcommunicationstobjectivestusuallytaretaccomplishedtsequentially.
a. True
b. False
ANSWER: True
POINTS: 1
REFERENCES: MarketingtCommunicationstObjectivestandtTerminology
QUESTIONtTYPE: Truet/tFalse
HAStVARIABLES: False
LEARNINGtOBJECTIVES: 1-1t-
Understandtthetpracticetoftmarketingtcommunicationstandtrecognizetthetmarcomttoolstusedtbyt
practitioners.
KEYWORDS: Remember
DATEtCREATED: 3/22/2017t3:45tPM
DATEtMODIFIED: 3/26/2017t10:29tAM

5. Thetusetoftmarketingtcommunicationstistnottappropriatetfortnonprofittorganizations.
a. True
b. False
ANSWER: False
POINTS: 1
REFERENCES: Introduction
QUESTIONtTYPE: Truet/tFalse
HAStVARIABLES: False
LEARNINGtOBJECTIVES: 1-1t-
Understandtthetpracticetoftmarketingtcommunicationstandtrecognizetthetmarcomttoolstusedtbyt
practitioners.
KEYWORDS: Remember
DATEtCREATED: 3/22/2017t3:45tPM
DATEtMODIFIED: 3/26/2017t10:05tAM

6. Examplestoftpaidtmediatincludetmobiletsitestandtblogs.
a. True
b. False
ANSWER: False
POINTS: 1
REFERENCES: PromotionaltMixtElements
QUESTIONtTYPE: Truet/tFalse
HAStVARIABLES: False
LEARNINGtOBJECTIVES: 1-4t-
Recognizetthetactivitiestinvolvedtintdevelopingtantintegratedtcommunicationstprogram.
KEYWORDS: Remember
DATEtCREATED: 3/22/2017t3:45tPM
DATEtMODIFIED: 3/26/2017t10:18tAM

7. Unliketadvertising,tpublicitytistnottpaidtfortbytthetcompany.
Paget3

, a. True
b. False
ANSWER: True
POINTS: 1
REFERENCES: PromotionaltMixtElements
QUESTIONtTYPE: Truet/tFalse
HAStVARIABLES: False
LEARNINGtOBJECTIVES: 1-4t-
Recognizetthetactivitiestinvolvedtintdevelopingtantintegratedtcommunicationstprogram.
KEYWORDS: Remember
DATEtCREATED: 3/22/2017t3:45tPM
DATEtMODIFIED: 3/26/2017t10:17tAM

8. Centralttotthetdefinitiontoftmarketingtcommunicationstistthetnotiontthattalltmarketingtmixtvariables,tandtnottjusttprom
otiontalone,tcantcommunicatetwithtcustomers.
a. True
b. False
ANSWER: True
POINTS: 1
REFERENCES: MarketingtCommunicationstObjectivestandtTerminology
QUESTIONtTYPE: Truet/tFalse
HAStVARIABLES: False
LEARNINGtOBJECTIVES: 1-1t-
Understandtthetpracticetoftmarketingtcommunicationstandtrecognizetthetmarcomttoolstusedtbyt
practitioners.
KEYWORDS: Remember
DATEtCREATED: 3/22/2017t3:45tPM
DATEtMODIFIED: 3/26/2017t10:26tAM

9. Organizationsttraditionallythavethandledtadvertising,tsalestpromotions,tmobiletadvertising,tsocialtmedia,tandtothertcommu
nicationttoolstastvirtuallytseparatetpracticestandtorganizationaltunitstrathertthanthavingtgeneralizedtknowledgetandtexperiencet
acrosstallttools.
a. True
b. False
ANSWER: True
POINTS: 1
REFERENCES: ThetIntegrationtoftMarketingtCommunications
QUESTIONtTYPE: Truet/tFalse
HAStVARIABLES: False
LEARNINGtOBJECTIVES: 1-5t-
IdentifytobstaclesttotimplementingtantIMCtprogram.
KEYWORDS: Remember
DATEtCREATED: 3/22/2017t3:45tPM
DATEtMODIFIED: 3/26/2017t10:35tAM

10. Interactivetmarketingtcommunicationstistthetcoordinationtoftthetpromotionaltmixtelementstwithteachtothertandtwithttheto
thertelementstoftthetbrand’stmarketingtmixtsuchtthattalltelementstspeaktwithtonetvoice.
Paget4