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Topic Always Connected: Key
insights in youth, media and
technology
Course summary: all literature and lecture notes - Semester 1, 2023/2024


Week 1 - Introduction to Youth, Media and
Technology
Lecture
Media and tech audience segmentation:

Infants: <1 yr

Early childhood: 1-5 yr (toddles and preschoolers)

Middle childhood: 5-8 yr

Tweens: 8-12 yr

Adolescents: 12-19 yr

Early adolescents: 12-15 yr

Late adolescents: 15-19 yr



Media use (US study 2017)

Screen time
Media time
Age
(incl. listening and reading)
(in hours / min)

<2 0:42 1:25

2-4 2:39 3:30

5-8 2:56 3:36

→ big increase from 2 to 2-4



Infographics of screen time and phone ownership



Topic Always Connected: Key insights in youth, media and technology 1

, The digital developmental is changing rapidly and continuously:

More passive use: we scroll more on social platforms than we post
→ this means, if usage is changing (active to passive), so do the effects

New platforms and changing popularity of platforms

New affordances: platforms keep adding new features



The moral panic = the phenomena that every time new media / technologies arises,
the first responses are negative; people are afraid of the consequences. Stems back
from the emergence of books.




Topic Always Connected: Key insights in youth, media and technology 2

, Infographic assignment information




Plugged in readings: thinking about the role of the media and tech then

Blast from the past (during motion pictures) → hypodermic needle perspective

Media effects were immediate, direct, and the same for everyone

Payne fund studies: first study of media effects on youth. This study was
triggered by the idea that media effects are powerful and the same for everyone.

Conducted 1929-1933 when talkies were very popular.



Plugged in readings: thinking about the role of the media and tech now

DCMM (exam question: describe the model)




Topic Always Connected: Key insights in youth, media and technology 3

, Topic Always Connected: Key insights in youth, media and technology 4

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