t t t t t
Notes
Truet/tFalsetQuestions
1. Intbusinesstcommunication,tphrasestsuchtast"Ithope"tandt"Ittrusttthat"tarettypicallytusedttotindic
atetatshift.
FALSE
Bewaretofthiddentnegatives:twordstthattaretnottnegativetintthemselvestbuttbecometnegativetintco
ntext.t"But"tandt"however"tindicatetatshift,tso,taftertatpositivetstatement,ttheytaretnegative.t"Ithop
e"tandt"Ittrusttthat"tsuggesttthattatpersontisn'ttsure.
AACSB:tCommunicationt
Blooms:tRemember
LearningtObjective:t07-01tApplytstrategiestfortpositivetemphasistuse.
LeveltoftDifficulty:t1tEasyt
Topic:tHowtdotItcreatetpositivetemphasis?
7-1
,2. Hiddentnegativestaretwordstthattaretnottnegativetintthemselvestbuttbecometnegativetintcont
ext.
TRUE
Hiddentnegativestaretwordstthattaretnottnegativetintthemselvestbuttbecometnegativetintcontext.t"
But"tandt"however"tindicatetatshift,tso,taftertatpositivetstatement,ttheytaretnegative.t"Ithope"tandt"It
trusttthat"tsuggesttthattyoutaren'ttsure.
AACSB:tCommunicationt
Blooms:tRemember
LearningtObjective:t07-01tApplytstrategiestfortpositivetemphasistuse.
LeveltoftDifficulty:t1tEasyt
Topic:tHowtdotItcreatetpositivetemphasis?
3. Thetsentence,t"IthopetIthavetprovidedtyoutthetinformationtyoutwanted,"thastatnegativetcon
notation.
TRUE
Wordstthattaretnottnegativetintthemselvestmaytbecometnegativetintcontext.t"Ithope"tandt"Ittrusttth
at"timplytthattthetpersontconveyingtthetmessagetistnottsure.tTherefore,tintthistcontext,t"Ithope"tcar
riestatnegativetconnotation.
AACSB:tAnalytict
AACSB:tCommunication
Blooms:tApplyt
LearningtObjective:t07-01tApplytstrategiestfortpositivetemphasistuse.
LeveltoftDifficulty:t2tMediumt
Topic:tHowtdotItcreatetpositivetemphasis?
7-2
,4. Intorderttotdeemphasizetatnegative,tyoutshouldtputtittintthetlasttparagraphtoftyourtmessage.
FALSE
Totdeemphasizetatnegative,tputtittintthetmiddletoftatparagraphtrathertthantintthetfirsttortlasttsentenc
e,tintthetmiddletoftthetmessagetrathertthantintthetfirsttortlasttparagraphs.
AACSB:tCommunicationt
Blooms:tRemember
LearningtObjective:t07-01tApplytstrategiestfortpositivetemphasistuse.
LeveltoftDifficulty:t1tEasyt
Topic:tHowtdotItcreatetpositivetemphasis?
5. Whenttheretistatbenefittandtatrequirementtthetreadertmusttmeetttotgettthetbenefit,tthetsent
encetistusuallytmoretpositivetiftthetrequirementtistputtfirst.
FALSE
Whentyouthavetatbenefittandtatrequirementtthetreadertmusttmeetttotgettthetbenefit,tthetsentencetistu
suallytmoretpositivetiftyoutputtthetbenefittfirst.
AACSB:tCommunicationt
Blooms:tRemember
LearningtObjective:t07-01tApplytstrategiestfortpositivetemphasistuse.
LeveltoftDifficulty:t1tEasyt
Topic:tHowtdotItcreatetpositivetemphasis?
7-3
, 6. Tellingtpeopletthattyoutaretdoingtthingst“forttheirtowntgood”thelpsttotcreatetpositive
emphasis.
FALSE
Iftyoutlinktthetnegativetelementttotatbenefit,tbetsuretittistatbenefittthetreadertwilltacknowledge.tAvoidtt
ellingtpeopletthattyou'retdoingtthingst“forttheirtowntgood.”tTheytmaythavetatdifferenttnotiontoftwhattth
eirtowntgoodtis.
AACSB:tCommunicationt
Blooms:tRemember
LearningtObjective:t07-01tApplytstrategiestfortpositivetemphasistuse.
LeveltoftDifficulty:t1tEasyt
Topic:tHowtdotItcreatetpositivetemphasis?
7. Negativetinformationtcantbetomittedtiftthetreadertdoestnottneedtthetinformationttotmaketatdeci
sion.
TRUE
Omittnegativestentirelytonlytwhentthetreadertdoestnottneedtthetinformationttotmaketatdecision,twh
entyouthavetalreadytgiventthetreadertthetinformationtandthetortshethastaccessttotthe
previoustcommunication,tortwhentthetinformationtisttrivial.
AACSB:tCommunicationt
Blooms:tRemember
LearningtObjective:t07-01tApplytstrategiestfortpositivetemphasistuse.
LeveltoftDifficulty:t1tEasyt
Topic:tHowtdotItcreatetpositivetemphasis?
7-4