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Page:j216
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Whichjofjthejfollowingjstatementsjaboutjmarketjsegmentationjisjtrue?
A) Itjinvolvesjchangingjthejidentityjofjajproduct,jrelativejtojthejidentityjofj c
ompetingjproducts,jinjthejcollectivejmindsjofjthejtargetjmarket.
B) Itjisjajprocessjofjevaluatingjeachjsegment'sjattractivenessjandjselectingjonejorj m
orejtojenter.
C) Itjisjajprocessjofjcreatingjanjimagejorjidentityjofjthejproductjinjthejmindsjofj th
ejtargetjmarket.
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theirjneedsjandjwants.
D
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eirjspendingjtojachievejgoodjresults.
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ompany'sjmarketjoffering,jforjeachjtargetjsegmentjisjcalled
.
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Page:j213
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ledj .
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A
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Page:j213
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consistsjofjajgroupjofjcustomersjwhojsha
rejajsimilarjsetjofjneedsjandjwants.
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D
D) marketjsegmentj
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Page:j214
https://www.easynotecards.com/print_cards/31689j 1/30
,2020/10/24 PrintjMarketingjManagementjchapterj8jpracticejtestjflashcardsj|jEasyjNotecards
HiltonjHotelsjcustomizesjroomsjandjlobbiesjaccordingjtojlocation.j
Northeasternjhotelsjarejsleekerjandjmorejcosmopolitan.
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segmentation.
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27j22:22:05
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--------------------
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arketingjformats? ةjرثكأjيقرشالjالمشالj
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D) affinityjmarketing
E) grassrootsjmarketing
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justingjthejmarketingjprogramjtojrecognizej .
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https://www.easynotecards.com/print_cards/31689j 2/30
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Ifjajmarketingjmanagerjsegmentsjthejmarketjintojculture-
joriented,jsports-oriented,jorjoutdoor-
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cejpowerjandjexhilaration.jHejtellsjthemjthatjthejcarjmustjallowjhisjusersj tojsoarjfro
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odjEstates,jWinner'sjCircle,jHometownjRetired,jorjShotgunsjandjP
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herjisjusing clusters.
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D) income
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Page:j216
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AccordingjtojPRIZM,jthej
clusterjisjcharacterizedjasjbe
ingjinjtheirjlatejfortiesjandjfifties,jcollege-educated,jupper-
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classjhomeownersjthatjmarriedjlate,jandjarejstilljraisingjchildrenjinj
comfortablejsuburbanjsubdivisionsjandjpursuingjkid-
jcenteredjlifestyles. B
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ucated,jmidscale,jandjmultiethnic,jurbanejcouplesjinjAmerica'sjfast-
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Vegas,jMiami,jandjAlbuquerque,jthesejhouseholdsjfeaturejolderjho
mejowners,jemptyjnesters,jandjcollegejgraduates.
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A) oldjmilltownsj
B) youngjdigerati
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