Social Media Marketing Midterm Exam | Sherry Hartnett MAR4236
1. Which two of the following are good ways to manage the time invested in social media marketing?:
Leverage tools like Hootsuite that are designed to improve efficiencies.
Hire an outside agency.
2. Facebook is a substantial source for word-of-mouth marketing,: True
3. What is the primary lesson behind the United Breaks Guitars case study?-
: Companies must be active in monitoring their brands online in order to respond in a timely manner to customer issues.
4. What is the #1 resource used when researching a product online?: Search
5. In order to be a successful social media marketer, you need a number of technical and personal skills. Which of
the following is not considered vital?: A big ego
6. The definition of social media marketing is using social media to: Positively influence consumers toward a
desired action.
7. Social media marketing is a form of what type of marketing?: Word of mouth
8. Marketing investment in social media is forecast to increase.: True
9. Social media marketing is based on marketing principles that have been around for years.: True
10.Which of the following is not an important aspect to social media market- ing?: Ensuring the product message
is always paramount
11.According to Pew research, which social media platform has the most people ages 18-29 using it?:
Facebook
12.According to Pew research, what percentage of U.S. teens ages 13 to 17 say they use Facebook?: 50%
13.According to Pew Research , Pinterest users are far more likely to be female than male.: True
14.According to Pew Research, LinkedIn users tend to have higher education levels, but lower income levels.:
False
15.One of the best ways to reach the China market using social media is through Facebook.: False
16.On Pinterest, a marketing team could create a board to showcase new products and an HR team can create
a board to in order to entice job
seekers.: Highlight company culture
17.Downloads of the Facebook mobile app are negligible, so it's unimportant to understand how your Page
looks on a mobile device.: False
18.Social media allows businesses to communicate via an interactive,
two-way medium compared to traditional one-sided mediums such as tv, radio, and print.: True
1/
6
, Social Media Marketing Midterm Exam | Sherry Hartnett MAR4236
19.Designed as a mobile social network, users can easily take a picture or
video on their smartphone, choose a filter to fit the scene or mood, and then share it with their followers.:
Instagram
20.As Twitter is an open network, businesses are able to follow and monitor their customers for insights into
their ideas, habits, and opinions about differ- ent products and services.: True
21. is the world's largest video-sharing social network, the second largest search engine
and one of the top three websites worldwide.: - YouTube
22.Millennials have become the fastest growing demographic on several major social networks, such as
Facebook.: False
23.Pinterest has a large percentage of compared to other social networks.
The average Pinterest user also has a high household income.: Fe- male users
24.It is very important for brands looking to engage in social media to focus on broadcasting and promoting
their message on these channels at every opportunity.: False
25.A social media marketing strategy is something that should be developed to support a brand's overall
marketing plan.: True
26.Social media marketing goals must be flexible because: New developments sometimes occur while using social
media.
27.What is the primary difference between social brand building and tradition- al brand building?: Social brand
building is what people say about a company.
28.A call to action can be defined as: The action you want someone to take at each stage of your marketing
campaign
29.Benjamin Franklin is famous for saying, " If you to ; you
are to .": fail, plan, planning, fail
30.Social media planning is a continuous process.: True
31.It isn't worth the time it takes to conduct a full social media audit. It's better to jump right into marketing
your product or service in order to increase your sales.: False
32.Sentiment Analysis is when you are trying to find the consumers on social media who are sentimental.: False
33. In order to have the biggest success using social media, a company should immediately create an
account on every social media platform they like.: False
34.1. A(n) is a broad primary outcome.
2. A(n) is a measurable, specific step you take.: goal, objective
35.LinkedIn is a tool to network for business and employment opportunities and has more than
members.: 675 million
2/
6
1. Which two of the following are good ways to manage the time invested in social media marketing?:
Leverage tools like Hootsuite that are designed to improve efficiencies.
Hire an outside agency.
2. Facebook is a substantial source for word-of-mouth marketing,: True
3. What is the primary lesson behind the United Breaks Guitars case study?-
: Companies must be active in monitoring their brands online in order to respond in a timely manner to customer issues.
4. What is the #1 resource used when researching a product online?: Search
5. In order to be a successful social media marketer, you need a number of technical and personal skills. Which of
the following is not considered vital?: A big ego
6. The definition of social media marketing is using social media to: Positively influence consumers toward a
desired action.
7. Social media marketing is a form of what type of marketing?: Word of mouth
8. Marketing investment in social media is forecast to increase.: True
9. Social media marketing is based on marketing principles that have been around for years.: True
10.Which of the following is not an important aspect to social media market- ing?: Ensuring the product message
is always paramount
11.According to Pew research, which social media platform has the most people ages 18-29 using it?:
12.According to Pew research, what percentage of U.S. teens ages 13 to 17 say they use Facebook?: 50%
13.According to Pew Research , Pinterest users are far more likely to be female than male.: True
14.According to Pew Research, LinkedIn users tend to have higher education levels, but lower income levels.:
False
15.One of the best ways to reach the China market using social media is through Facebook.: False
16.On Pinterest, a marketing team could create a board to showcase new products and an HR team can create
a board to in order to entice job
seekers.: Highlight company culture
17.Downloads of the Facebook mobile app are negligible, so it's unimportant to understand how your Page
looks on a mobile device.: False
18.Social media allows businesses to communicate via an interactive,
two-way medium compared to traditional one-sided mediums such as tv, radio, and print.: True
1/
6
, Social Media Marketing Midterm Exam | Sherry Hartnett MAR4236
19.Designed as a mobile social network, users can easily take a picture or
video on their smartphone, choose a filter to fit the scene or mood, and then share it with their followers.:
20.As Twitter is an open network, businesses are able to follow and monitor their customers for insights into
their ideas, habits, and opinions about differ- ent products and services.: True
21. is the world's largest video-sharing social network, the second largest search engine
and one of the top three websites worldwide.: - YouTube
22.Millennials have become the fastest growing demographic on several major social networks, such as
Facebook.: False
23.Pinterest has a large percentage of compared to other social networks.
The average Pinterest user also has a high household income.: Fe- male users
24.It is very important for brands looking to engage in social media to focus on broadcasting and promoting
their message on these channels at every opportunity.: False
25.A social media marketing strategy is something that should be developed to support a brand's overall
marketing plan.: True
26.Social media marketing goals must be flexible because: New developments sometimes occur while using social
media.
27.What is the primary difference between social brand building and tradition- al brand building?: Social brand
building is what people say about a company.
28.A call to action can be defined as: The action you want someone to take at each stage of your marketing
campaign
29.Benjamin Franklin is famous for saying, " If you to ; you
are to .": fail, plan, planning, fail
30.Social media planning is a continuous process.: True
31.It isn't worth the time it takes to conduct a full social media audit. It's better to jump right into marketing
your product or service in order to increase your sales.: False
32.Sentiment Analysis is when you are trying to find the consumers on social media who are sentimental.: False
33. In order to have the biggest success using social media, a company should immediately create an
account on every social media platform they like.: False
34.1. A(n) is a broad primary outcome.
2. A(n) is a measurable, specific step you take.: goal, objective
35.LinkedIn is a tool to network for business and employment opportunities and has more than
members.: 675 million
2/
6
