MFA CERTIFICATE 2 EXAM QUESTIONS
AND ANSWERS
When you search on Google for "gift ideas", what are you searching?
A. The entire internet to find the pages that include those terms most
often.
B. Google's index to find every page relevant to those terms.
C. Your browser history plus Google's index to find every page that
includes those terms.
D. The entire internet is overlaid with a location or source filter to find the
pages that include those terms. - ANSWER B. Google's index to find
every page relevant to those terms.
When you search on Google, how does Google determine what I've to
include on the SERP and in what order to display them?
A. It includes all results in the order of most popular to least popular.
B. It selects the 200 most visited web pages.
C. It looks for more than 2000 keywords.
D. It compares all web pages against more than 200 metrics. -
ANSWER D. It compares all web pages against more than 200 metrics.
Search engines find as much information on the internet as they can to
compile the SERPS. What do they use to do this?
A. Word of Mouth
B. Heading Tags
C. Bots/Spiders/Crawlers
D. Creepy Crawlers - ANSWER C. Bots/Spiders/Crawlers
,What is a search engine?
A. Search engine marketing
B. A social page to help people connect
C. Hardware system designed to manage data
D. Software system designed to search for information on the web. -
ANSWER D. Software system designed to search for information on the
web.
Your client has ask you to pay Google to boost the performance of your
insurance client's organic search results. To help offset the premium
cost of keywords in this highly competitive category, do you....?
A. Suggest paying a premium to Google to add your site to Google's
index.
B. Advise your client that organic search results can only be improved by
paying Google to update your site in Google's index more frequently.
C. Suggest paying a premium to Google to improve your site's organic
ranking in Google's index
D. Advise your client that organic search results cannot be improved by
paying Google. - ANSWER D. Advise your client that organic search
results cannot be improved by paying Google.
Searchers want to discover content that will answer a need or want that
they have. There are a variety of search/discovery engines to choose
from, which of the following are NOT recognised as search engines?
A. Facebook
B. Instagram
C. Google
D. Apple - ANSWER D. Apple
, What does SERP mean?
A. Search Engine Ranking Portal
B. Social Engagement Ranking Page
C. Search Engine Results Page
D. Search Engagement Ranking Performance - ANSWER C. Search
Engine Results Page
What is the definition of internal linking?
A. A word or phrase that describes the content of an image
B. A program that browses and indexes content on the internet used to
help search engines
C. The experience of a user
D. Is a link that points to a resource found on the same website that the
link is found on. A link from one URL on your page to another. -
ANSWER D. Is a link that points to a resource found on the same
website that the link is found on. A link from one URL on your page to
another.
What is Metadata?
A. Increasing the percentage of visitors to a website that convert into
customers.
B. A snippet of text in a web page's code that describes the content of
the page
C. A word of phrase that describes the content of an image.
D. The experience of a user - ANSWER B. A snippet of text in a web
page's code that describes the content of the page
How would you describe ALT Text?
AND ANSWERS
When you search on Google for "gift ideas", what are you searching?
A. The entire internet to find the pages that include those terms most
often.
B. Google's index to find every page relevant to those terms.
C. Your browser history plus Google's index to find every page that
includes those terms.
D. The entire internet is overlaid with a location or source filter to find the
pages that include those terms. - ANSWER B. Google's index to find
every page relevant to those terms.
When you search on Google, how does Google determine what I've to
include on the SERP and in what order to display them?
A. It includes all results in the order of most popular to least popular.
B. It selects the 200 most visited web pages.
C. It looks for more than 2000 keywords.
D. It compares all web pages against more than 200 metrics. -
ANSWER D. It compares all web pages against more than 200 metrics.
Search engines find as much information on the internet as they can to
compile the SERPS. What do they use to do this?
A. Word of Mouth
B. Heading Tags
C. Bots/Spiders/Crawlers
D. Creepy Crawlers - ANSWER C. Bots/Spiders/Crawlers
,What is a search engine?
A. Search engine marketing
B. A social page to help people connect
C. Hardware system designed to manage data
D. Software system designed to search for information on the web. -
ANSWER D. Software system designed to search for information on the
web.
Your client has ask you to pay Google to boost the performance of your
insurance client's organic search results. To help offset the premium
cost of keywords in this highly competitive category, do you....?
A. Suggest paying a premium to Google to add your site to Google's
index.
B. Advise your client that organic search results can only be improved by
paying Google to update your site in Google's index more frequently.
C. Suggest paying a premium to Google to improve your site's organic
ranking in Google's index
D. Advise your client that organic search results cannot be improved by
paying Google. - ANSWER D. Advise your client that organic search
results cannot be improved by paying Google.
Searchers want to discover content that will answer a need or want that
they have. There are a variety of search/discovery engines to choose
from, which of the following are NOT recognised as search engines?
A. Facebook
B. Instagram
C. Google
D. Apple - ANSWER D. Apple
, What does SERP mean?
A. Search Engine Ranking Portal
B. Social Engagement Ranking Page
C. Search Engine Results Page
D. Search Engagement Ranking Performance - ANSWER C. Search
Engine Results Page
What is the definition of internal linking?
A. A word or phrase that describes the content of an image
B. A program that browses and indexes content on the internet used to
help search engines
C. The experience of a user
D. Is a link that points to a resource found on the same website that the
link is found on. A link from one URL on your page to another. -
ANSWER D. Is a link that points to a resource found on the same
website that the link is found on. A link from one URL on your page to
another.
What is Metadata?
A. Increasing the percentage of visitors to a website that convert into
customers.
B. A snippet of text in a web page's code that describes the content of
the page
C. A word of phrase that describes the content of an image.
D. The experience of a user - ANSWER B. A snippet of text in a web
page's code that describes the content of the page
How would you describe ALT Text?
