Google Ads Search Certification Study Guide
1. Google Ads helps you connect with the right people, at the right time, with the right message.Your
ads can appear on Google Search,YouTube, and more, just when someone is looking for products or
services like yours.You can also customize options, such as keywords and location, to get in front of
the most relevant customers.: Relevance
2. Google Ads gives you complete control over your budget. You choose how much to spend per
month, per day, and per ad. Based on your settings, Google Ads uses a lightning-fast auction to
determine which ad to show. If you want to change your strategy, you can easily adjust your ad,
modify your budget, or pause and restart a campaign.: Control
3. Pay only for results, like clicks to your website or calls to your business.
Our measurement tools make it easy to see how your site, apps, and ads
are performing. Plus, smart technology lets you create, manage, and optimize your campaigns so you
can get the most out of your investment.: Results
4. Google Ads campaign types:: Search, Display, Video, Shopping, App
5. Increase brand awareness when users are browsing content they're inter- ested in online.:
Display
6. Promote your products, share details about your inventory, and boost traffic to your online or
physical store.: Shopping
7. Drive action on your site when users are searching for similar products or services.: Search
8. Reach your target audience at scale and bring your business story to life.: Video
9. Specialized campaign types:: Local, Hotel, Discovery
10.These campaigns help you drive important offline metrics — like store visits or in-store sales —
by advertising on multiple platforms. Let Google Ads optimize how your ads appear on Search, Maps,
Display, and YouTube to maximize your offline performance.: Local
11.These campaigns display hotel prices and availability on Search, Maps, and Assistant to connect
you with the millions of travelers actively searching for you.: Hotel
12.You can easily engage customers across Google's most popular prop- erties with a variety of
rich, unique ad formats. Reach your users across the YouTube Home Feed, Gmail, and Google's
Discover Feed — all with one campaign.: Discovery
, Google Ads Search Certification Study Guide
13.Reach your customers on any device, including desktops, tablets, and smartphones.:
Device Targeting
, Google Ads Search Certification Study Guide
14.Your campaign's ads are eligible to show to customers in particular lo- cations, or to
customers who've chosen your selected language as their browser's language setting.: Locations
and Language Targeting
15.Your bid strategy controls how you pay for users to interact with your ads. Your bid limit is the
most that you'll pay per click for ads in an ad group, and your budget is the average amount that
you're comfortable spending each day on your campaign. The budget that you choose is entirely up to
you, and you can adjust it at any time.: Bidding and Budget Settings
16. Include even more information with your ads, such as location details, links to pages on
your website, and your phone number.: Ad Extensions
17.How can Google Ads help you advance your business goals?: By driving online, in-app, in-
person, and over-the-phone sales, By building awareness of your brand, By influencing
consideration of your products and services
18.These ads show up next to Google search results and on other Google partner sites, like
YouTube, when people search for products or services you offer.: Search
19.These ads appear on their own or within other streaming video content on YouTube and across
the Google Display Network.: Video
20.These ads promote your products by giving users detailed information about what you're selling.
They appear on Google Shopping and next to search results.: Shopping
21.These ads drive engagement, app installs, and in-app purchases. They appear across the Google
Search and Display Networks, as well as on Google Play and YouTube.: App
22.Are created around a marketing goal and set up based on the actions you'd like customers to
take.: Campaigns
23.Should be the main thing you want to achieve for your business and can be changed at any time.
Search campaign marketing goals can be set to Sales, Leads, or Website Traffic. (Display, Video, and
App campaigns have additional goals to choose from.): Marketing Goal
24.Includes, by default, Google Search partners.Your ads will show on Google Search, but also
extend to the hundreds of additional sites partnering with Google. Showing your ads to even more
people out there should help you grow your business!: Google Search Network
25.Setting indicates where you want your ad to appear, based on the cam- paign type you
, Google Ads Search Certification Study Guide
select.: Networks
26.Includes desktop, tablet, and mobile. You can also choose to customize ads for different
devices.: Devices
1. Google Ads helps you connect with the right people, at the right time, with the right message.Your
ads can appear on Google Search,YouTube, and more, just when someone is looking for products or
services like yours.You can also customize options, such as keywords and location, to get in front of
the most relevant customers.: Relevance
2. Google Ads gives you complete control over your budget. You choose how much to spend per
month, per day, and per ad. Based on your settings, Google Ads uses a lightning-fast auction to
determine which ad to show. If you want to change your strategy, you can easily adjust your ad,
modify your budget, or pause and restart a campaign.: Control
3. Pay only for results, like clicks to your website or calls to your business.
Our measurement tools make it easy to see how your site, apps, and ads
are performing. Plus, smart technology lets you create, manage, and optimize your campaigns so you
can get the most out of your investment.: Results
4. Google Ads campaign types:: Search, Display, Video, Shopping, App
5. Increase brand awareness when users are browsing content they're inter- ested in online.:
Display
6. Promote your products, share details about your inventory, and boost traffic to your online or
physical store.: Shopping
7. Drive action on your site when users are searching for similar products or services.: Search
8. Reach your target audience at scale and bring your business story to life.: Video
9. Specialized campaign types:: Local, Hotel, Discovery
10.These campaigns help you drive important offline metrics — like store visits or in-store sales —
by advertising on multiple platforms. Let Google Ads optimize how your ads appear on Search, Maps,
Display, and YouTube to maximize your offline performance.: Local
11.These campaigns display hotel prices and availability on Search, Maps, and Assistant to connect
you with the millions of travelers actively searching for you.: Hotel
12.You can easily engage customers across Google's most popular prop- erties with a variety of
rich, unique ad formats. Reach your users across the YouTube Home Feed, Gmail, and Google's
Discover Feed — all with one campaign.: Discovery
, Google Ads Search Certification Study Guide
13.Reach your customers on any device, including desktops, tablets, and smartphones.:
Device Targeting
, Google Ads Search Certification Study Guide
14.Your campaign's ads are eligible to show to customers in particular lo- cations, or to
customers who've chosen your selected language as their browser's language setting.: Locations
and Language Targeting
15.Your bid strategy controls how you pay for users to interact with your ads. Your bid limit is the
most that you'll pay per click for ads in an ad group, and your budget is the average amount that
you're comfortable spending each day on your campaign. The budget that you choose is entirely up to
you, and you can adjust it at any time.: Bidding and Budget Settings
16. Include even more information with your ads, such as location details, links to pages on
your website, and your phone number.: Ad Extensions
17.How can Google Ads help you advance your business goals?: By driving online, in-app, in-
person, and over-the-phone sales, By building awareness of your brand, By influencing
consideration of your products and services
18.These ads show up next to Google search results and on other Google partner sites, like
YouTube, when people search for products or services you offer.: Search
19.These ads appear on their own or within other streaming video content on YouTube and across
the Google Display Network.: Video
20.These ads promote your products by giving users detailed information about what you're selling.
They appear on Google Shopping and next to search results.: Shopping
21.These ads drive engagement, app installs, and in-app purchases. They appear across the Google
Search and Display Networks, as well as on Google Play and YouTube.: App
22.Are created around a marketing goal and set up based on the actions you'd like customers to
take.: Campaigns
23.Should be the main thing you want to achieve for your business and can be changed at any time.
Search campaign marketing goals can be set to Sales, Leads, or Website Traffic. (Display, Video, and
App campaigns have additional goals to choose from.): Marketing Goal
24.Includes, by default, Google Search partners.Your ads will show on Google Search, but also
extend to the hundreds of additional sites partnering with Google. Showing your ads to even more
people out there should help you grow your business!: Google Search Network
25.Setting indicates where you want your ad to appear, based on the cam- paign type you
, Google Ads Search Certification Study Guide
select.: Networks
26.Includes desktop, tablet, and mobile. You can also choose to customize ads for different
devices.: Devices
