PRINCIPLES OF
MARKETING
,MARKETING AUDIT
, CONTD.
Is the systematic, critical and unbiased review and appraisa
of the environment and of the company’s operation
(Kotler,2007)
Part of larger management audit
Concern with marketing environment, marketing strategy
marketing mix , productivity and profitability.
It’s a periodic examination of company’s, marketing
environment, objectives, strategies, activities with a
view to determining problem areas
MARKETING
,MARKETING AUDIT
, CONTD.
Is the systematic, critical and unbiased review and appraisa
of the environment and of the company’s operation
(Kotler,2007)
Part of larger management audit
Concern with marketing environment, marketing strategy
marketing mix , productivity and profitability.
It’s a periodic examination of company’s, marketing
environment, objectives, strategies, activities with a
view to determining problem areas
