CCI 150 Lisa Gary UTK Exam 1 PRACTICE QUESTIONS AND ANSWERS 100% PASS GUARANTEED

CCI 150 Lisa Gary UTK Exam 1 PRACTICE QUESTIONS AND ANSWERS 100% PASS GUARANTEED Practice questions for this set Terms in this set (69) Learn 1 / 7 Study with Learn # of people you have to survey to be representative of any population (384) Choose matching term 1 Advertising 2 Narcotizing Dysfunction 3 Magic Number 4 Two-Step Flow Model Don't know? 12/18/24, 7:12 PM CCI 150 Lisa Gary UTK Exam 1 PRACTICE QUESTIONS AND ANSWERS 100% PASS GUARANTEED Flashcards | Quizlet change is caused by money, power, technology Infotainment Weather, sports, celebrities 3 Types of Mass Media Printing, Electronic, Chemical 4 Ways Media Makes Money 1. Advertising 2. Subscription 3. Audience Donations 4. Private Support WHO OWNS THE MEDIA not the government, mostly businesses convergence coming together with the different types of media Narcotizing Dysfunction tuning out because we hear about it too much Spiral of Science Won't speak out when you realize you are in minority George Gerber Mean World Syndrome- watching violence doesn't make you violent, it makes you afraid Cathartic Affect Violence and media might be good for us Catalytic Theory Seeing violence in media might cause you to be violence Two-Step Flow Model 1. message from the media 2. getting more information maybe from opinion leaders Public Relations two way communication between an organization and its' publics; management function Functions of PR 1. Performance 2. Two-Way Communication 3. Management function 4. Public Interest 5. Publics 12/18/24, 7:12 PM CCI 150 Lisa Gary UTK Exam 1 PRACTICE QUESTIONS AND ANSWERS 100% PASS GUARANTEED Flashcards | Quizlet 4 step process of PR Research Action Planning Communication Evaluation Edward Bernays the father of modern P.R. Says you need to attack PR problems through planning and research Advertising use of mass media to persuade an audience to choose a particular good or service Branding a time-honored way to sell ta product or service Magic Number # of people you have to survey to be representative of any population (384) Margin of Error How likely it is to be wrong Evaluate a survey how many interviewed, how many were selected, when it was taken, who paid for it, Margin of error, how it was conducted, how they were worked Target Audience Who are you specifically trying to reach? Task What is your goal? Increase Sale? Time Frame How much time do you have to spend on this? Amount of change What amount of change? The media are pervasive Media is a huge part of our lives 3 Primary Types of Mass Media 1. Print 2. Electronic 3. Chemical Elitist Model might learn something Populist Model people may be entertained, popular content Economic Imperative Make money to stay in business 12/18/24, 7:12 PM CCI 150 Lisa Gary UTK Exam 1 PRACTICE QUESTIONS AND ANSWERS 100% PASS GUARANTEED Flashcards | Quizlet Targeted Media match the advertiser with the audience Major forces that cause media industries to change 1. Money 2. Power 3. Technology Convergence Merging of different media types ex. hurricanes in Florida Vertically integrated businesses big business that owns a lot of businesses related to each other ex. Time Warner