Strategy of Innovation
Table of Contents
Module 1: How to assess a good innovation strategy..................2
Module 2: Changing environments.............................................4
Evolutionary model of dominance (Abernathy & Utterback).......................................6
Module 3: Disruptive innovation................................................9
Characteristics of Disruptive technologies:.................................................................9
Module 4: Value Capturing.......................................................11
Patents.........................................................................................11
IPR strategies/mechanisms.......................................................................................12
Module 6 – value capture in ecosystems...................................14
Essences of an Ecosystem strategy.................................................15
Case study: better place................................................................15
Module 7 – execution...............................................................16
Challenges when executing innovation - kanter.......................................................16
Module 8 – Dynamic Capabilities..............................................18
,Module 1: How to assess a good innovation
strategy
Does an organisation have a good innovation strategy?
What is innovation?
- Idea/innovation – creation of value
o What new product/service/business propositions increase
value for customers
- Capture of the innovation – how an organisation benefits from the
innovation
AN invention that is commercialised
What has changed in Innovation? (Bessant and Venables, 2008)
- acceleration of knowledge production – things happens quicker
- distribution of knowledge production – things are more global and
can be sourced from multiple places
- market expansion – globalisation
- fragmentation – more competitors for innovation
- rise of active users
Innovation strategy – central, integrated, forward-looking gameplan of
how to generate, capture and deliver value
Innovation strategies influenced by the business strategy and external
forces
Value creation
Value creation map – through two factors
- type of innovation – product, service, process (technical processes,
manufacturing etc.), business process (internal things like
recruitment that is more efficient, invoicing, HR etc.), business
model (plan for creation and capturing of value)
- degree of innovation – incremental to radical
Value creation is not necessarily profit related, depending on the business
model/goals of the company
Value Capturing
, Complementary assets – something to add to another product that makes
it better
How to evaluate an innovation strategy?
3Fs framework
Table of Contents
Module 1: How to assess a good innovation strategy..................2
Module 2: Changing environments.............................................4
Evolutionary model of dominance (Abernathy & Utterback).......................................6
Module 3: Disruptive innovation................................................9
Characteristics of Disruptive technologies:.................................................................9
Module 4: Value Capturing.......................................................11
Patents.........................................................................................11
IPR strategies/mechanisms.......................................................................................12
Module 6 – value capture in ecosystems...................................14
Essences of an Ecosystem strategy.................................................15
Case study: better place................................................................15
Module 7 – execution...............................................................16
Challenges when executing innovation - kanter.......................................................16
Module 8 – Dynamic Capabilities..............................................18
,Module 1: How to assess a good innovation
strategy
Does an organisation have a good innovation strategy?
What is innovation?
- Idea/innovation – creation of value
o What new product/service/business propositions increase
value for customers
- Capture of the innovation – how an organisation benefits from the
innovation
AN invention that is commercialised
What has changed in Innovation? (Bessant and Venables, 2008)
- acceleration of knowledge production – things happens quicker
- distribution of knowledge production – things are more global and
can be sourced from multiple places
- market expansion – globalisation
- fragmentation – more competitors for innovation
- rise of active users
Innovation strategy – central, integrated, forward-looking gameplan of
how to generate, capture and deliver value
Innovation strategies influenced by the business strategy and external
forces
Value creation
Value creation map – through two factors
- type of innovation – product, service, process (technical processes,
manufacturing etc.), business process (internal things like
recruitment that is more efficient, invoicing, HR etc.), business
model (plan for creation and capturing of value)
- degree of innovation – incremental to radical
Value creation is not necessarily profit related, depending on the business
model/goals of the company
Value Capturing
, Complementary assets – something to add to another product that makes
it better
How to evaluate an innovation strategy?
3Fs framework
