,OVERVIEW & CONTENTS
b b
Contents
1. Themeb One
a) EnterprisebandbEntrepreneurship
i) Theb dynamicb natureb ofb business
ii) Riskbandbreward
iii) Thebrolebofbbusinessbenterprise
b) Spottingbabbusinessbopportunity
i) Customerbneeds
ii) Marketb research
iii) Marketb segmentation
iv) Thebcompetitivebenvironment
c) Puttingbabbusinessbideabintobpractice
i) Businessbaimsbandbobjectives
ii) Businessbrevenues,bcostsbandbprofits
iii) Cashbandbcash-flow
iv) sourcesbofbbusinessbfinance
d) Makingbthebbusinessbeffective
i) Theboptionsbforbstart-upbandbsmallbbusinesses
ii) Businessblocation
iii) Thebmarketingbmix
iv) Businessbplans
e) Understandingbexternalbinfluences
i) Businessbstakeholders
ii) Technologybandbbusiness
1
,EdexcelbGCSEbBusinessbGuide
iii) Legislationb andb business
iv) Thebeconomybandb business
v) Externalb influences
2. SkillsbassessedbinbGCSEbBusiness
KEY INFORMATION
b
- Notebthatbthemebonebtopicsbwillbbebtestedbonbpaperbonebonly
- Notebthatbthemebtwobtopicsbwillbbebtestedbonbpaperbtwobonly
- Notebthatbthisbrevisionbguidebmaybnotbcontainballbdetailsbnecessarybbutbwillbcontainbmostbofbwhatb
isbneeded
- Notebthatbthisbrevisionbguidebwillbcoverballbcontent,bexambanswersbmaybrequirebmorebinbdepthb
reasoningbandbchainedbanalysis
- NotebthatbcontentbcoveredbisbforbthebPearsonbEdexcelbLevelb1/Levelb2bGCSEb(9–
1)binbBusinessbSpecification
GENERAL INFORMATION FOR BUSINESS GCSE EXAM
b b b b b
- Whenbsittingb yourb exam,b useb blackb inkb orb ball-pointbpen
- Trybtobanswerballbquestions,bandbinbthebspacesbprovided
- Dobnotbusebthebspacebprovidedbasbabguidebasbtobhowbmuchbyoubshouldbwrite,binsteadblookbatbthe
bnumberbofbmarksbavailablebforbeachbquestionbandbusebthatbasbabguidebforbhowbmuchbtimebtobsp
endbonbeachbquestion
- Calculatorsbarebpermittedbwithinbthebexam
THEME ONE b
ContentbassessedbinbpaperbonebwillbconsistbofbThemebonebtopics.
1.1
Enterprisebandbentrepreneurship
1.1.1
Thebdynamicbnaturebofbbusiness
Whybdobnewbbusinessbideasbcomebabout?
- Changesb inb technology
- Changesbinbcustomerbneeds
- Productsbandbservicesbbecomebobsolete
Changesb inb technology
2b PearsonbEdexcelbLevelb1/Levelb2bGCSEb(9–1)binbBusinessb(1BS0)b RevisionbguidebbybSalmanbAlbAnsarib Notbforbredistribution
, EdexcelbGCSEbBusinessbGuide
- Cheaperbtechnology,bPreviouslybexpensivebequipmentbhasbbecomebmorebaffordable.
- E-Commerce/M-
Commerce,bpeoplebcanbbuybandbsellbonlinebusingbbothbcomputersbandbmobilebapps.
- SocialbMediabcanbbebusedbtobpromotebproductsbandbinteractbwithbcustomers.
Changesbinbcustomerbneeds
- Peoplebwantbdifferentbgoods/servicesbasbtrendsbchange
Whatbisbanbobsoletebproduct?
- Abproductbthatbbecomesboutdatedband/orbnoblongerbused.
Whatbcanbabbusinessbadaptbitsbexistingbproductsbtobsuit
- Differentb culturesb (Mcdonaldsb developingb McArabiab sandwich)
- Differentbconsumersb(Vegans,bhealthbconsciousbetc.)
Explainbhowb originalbideasbleadbtobabbusinessbstartbup.
- Entrepreneursbwillboftenbproducebmanyboriginalbideasbforbnewbgoodsbandbservices,bifbtheybareb
profitablebandbpracticalbtheybwillbbebtakenbintobthebmarket,bafterbthebentrepreneurbhasbdonebr
esearchbandbdevelopmentbofbthebidea.
Howbdoesbhavingbbusinessbexperiencebleadbtobstart-upbideas?
- Manybideasbforbsuccessfulbbusinessesbcomebfrombpeoplebwhobhavebexperiencebofbworkingbinbab
particularbmarketborbindustry.
Advantagesb ofb havingb businessb experience
- Betterbandbmorebdetailedbunderstandingbofbwhatbcustomersbwant
- Knowledgebofbcompetitors,bpricing,bsuppliersbetc.
- Lessbneedbforbstart-upbmarketbresearch
- Entrepreneurb isbablebtobmakebmorebrealisticbassumptionsbinbthebbusinessbplanbaboutbsales,bcosts,b
etc.
- Theb entrepreneurbmaybhavebcontactsbinbthebindustry,bwhobmightbthenbbecomebthebfirstb
customersbofbthebstart-up
Whatbmakesbabgoodbbusinessbidea?
- Theybsolvebabproblembinbconsumers’beverydayblife
- Offerb abcheaperborbbetterbwaybofbdoingbsomethingbthanbexistingbgoodsborbservicesb Arebsimpleb
andbpracticable
3b PearsonbEdexcelbLevelb1/Levelb2bGCSEb(9–1)binbBusinessb(1BS0)b RevisionbguidebbybSalmanbAlbAnsarib Notbforbredistribution
b b
Contents
1. Themeb One
a) EnterprisebandbEntrepreneurship
i) Theb dynamicb natureb ofb business
ii) Riskbandbreward
iii) Thebrolebofbbusinessbenterprise
b) Spottingbabbusinessbopportunity
i) Customerbneeds
ii) Marketb research
iii) Marketb segmentation
iv) Thebcompetitivebenvironment
c) Puttingbabbusinessbideabintobpractice
i) Businessbaimsbandbobjectives
ii) Businessbrevenues,bcostsbandbprofits
iii) Cashbandbcash-flow
iv) sourcesbofbbusinessbfinance
d) Makingbthebbusinessbeffective
i) Theboptionsbforbstart-upbandbsmallbbusinesses
ii) Businessblocation
iii) Thebmarketingbmix
iv) Businessbplans
e) Understandingbexternalbinfluences
i) Businessbstakeholders
ii) Technologybandbbusiness
1
,EdexcelbGCSEbBusinessbGuide
iii) Legislationb andb business
iv) Thebeconomybandb business
v) Externalb influences
2. SkillsbassessedbinbGCSEbBusiness
KEY INFORMATION
b
- Notebthatbthemebonebtopicsbwillbbebtestedbonbpaperbonebonly
- Notebthatbthemebtwobtopicsbwillbbebtestedbonbpaperbtwobonly
- Notebthatbthisbrevisionbguidebmaybnotbcontainballbdetailsbnecessarybbutbwillbcontainbmostbofbwhatb
isbneeded
- Notebthatbthisbrevisionbguidebwillbcoverballbcontent,bexambanswersbmaybrequirebmorebinbdepthb
reasoningbandbchainedbanalysis
- NotebthatbcontentbcoveredbisbforbthebPearsonbEdexcelbLevelb1/Levelb2bGCSEb(9–
1)binbBusinessbSpecification
GENERAL INFORMATION FOR BUSINESS GCSE EXAM
b b b b b
- Whenbsittingb yourb exam,b useb blackb inkb orb ball-pointbpen
- Trybtobanswerballbquestions,bandbinbthebspacesbprovided
- Dobnotbusebthebspacebprovidedbasbabguidebasbtobhowbmuchbyoubshouldbwrite,binsteadblookbatbthe
bnumberbofbmarksbavailablebforbeachbquestionbandbusebthatbasbabguidebforbhowbmuchbtimebtobsp
endbonbeachbquestion
- Calculatorsbarebpermittedbwithinbthebexam
THEME ONE b
ContentbassessedbinbpaperbonebwillbconsistbofbThemebonebtopics.
1.1
Enterprisebandbentrepreneurship
1.1.1
Thebdynamicbnaturebofbbusiness
Whybdobnewbbusinessbideasbcomebabout?
- Changesb inb technology
- Changesbinbcustomerbneeds
- Productsbandbservicesbbecomebobsolete
Changesb inb technology
2b PearsonbEdexcelbLevelb1/Levelb2bGCSEb(9–1)binbBusinessb(1BS0)b RevisionbguidebbybSalmanbAlbAnsarib Notbforbredistribution
, EdexcelbGCSEbBusinessbGuide
- Cheaperbtechnology,bPreviouslybexpensivebequipmentbhasbbecomebmorebaffordable.
- E-Commerce/M-
Commerce,bpeoplebcanbbuybandbsellbonlinebusingbbothbcomputersbandbmobilebapps.
- SocialbMediabcanbbebusedbtobpromotebproductsbandbinteractbwithbcustomers.
Changesbinbcustomerbneeds
- Peoplebwantbdifferentbgoods/servicesbasbtrendsbchange
Whatbisbanbobsoletebproduct?
- Abproductbthatbbecomesboutdatedband/orbnoblongerbused.
Whatbcanbabbusinessbadaptbitsbexistingbproductsbtobsuit
- Differentb culturesb (Mcdonaldsb developingb McArabiab sandwich)
- Differentbconsumersb(Vegans,bhealthbconsciousbetc.)
Explainbhowb originalbideasbleadbtobabbusinessbstartbup.
- Entrepreneursbwillboftenbproducebmanyboriginalbideasbforbnewbgoodsbandbservices,bifbtheybareb
profitablebandbpracticalbtheybwillbbebtakenbintobthebmarket,bafterbthebentrepreneurbhasbdonebr
esearchbandbdevelopmentbofbthebidea.
Howbdoesbhavingbbusinessbexperiencebleadbtobstart-upbideas?
- Manybideasbforbsuccessfulbbusinessesbcomebfrombpeoplebwhobhavebexperiencebofbworkingbinbab
particularbmarketborbindustry.
Advantagesb ofb havingb businessb experience
- Betterbandbmorebdetailedbunderstandingbofbwhatbcustomersbwant
- Knowledgebofbcompetitors,bpricing,bsuppliersbetc.
- Lessbneedbforbstart-upbmarketbresearch
- Entrepreneurb isbablebtobmakebmorebrealisticbassumptionsbinbthebbusinessbplanbaboutbsales,bcosts,b
etc.
- Theb entrepreneurbmaybhavebcontactsbinbthebindustry,bwhobmightbthenbbecomebthebfirstb
customersbofbthebstart-up
Whatbmakesbabgoodbbusinessbidea?
- Theybsolvebabproblembinbconsumers’beverydayblife
- Offerb abcheaperborbbetterbwaybofbdoingbsomethingbthanbexistingbgoodsborbservicesb Arebsimpleb
andbpracticable
3b PearsonbEdexcelbLevelb1/Levelb2bGCSEb(9–1)binbBusinessb(1BS0)b RevisionbguidebbybSalmanbAlbAnsarib Notbforbredistribution
