Capon’s Marketing Framework 4th Edition Capon Test Bank 2.

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©gJohngWileyg&gSonsgAustralia,gLtdg2018g
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©gJohngWileyg&gSonsgAustralia,gLtdg2018ggggggggggggggggggggggggggggggChapterg2gThegmarketinggenvironm
entgandgmarketganalysisg2g
Chapterg2g
Thegmarketinggenvironmentgandgmarketganalysisg
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1.gPolitical,geconomic,gsociocultural,gtechnologicalgandglegalgfactorsgaregallgagpartgofgangorgani
sation'sg
_______________genvironment?gg
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*a.gMacro.gg
b.gInternal.gg
c.gMicro.gg
d.gEthical.gg
e.gAllgofgthegoptionsglisted.gg
gg

GeneralgFeedback:g
Learninggobjectiveg2.1:gdescribegthegmarketinggenvironmentgandgthegpurposegofgenvironmen
talganalysis.g
Ingadditiongtogtheirgownginternalgenvironment,gorganisationsgoperategwithingagmacrogenviro
nmentg
(comprisinggbroadergforcesgsuchgasgsocialgvaluesgandglaws),gandgagmicrogenvironmentg(comp
risinggtheg
variousgplayersgingthegindustrygsuchgasgsuppliersgandgcompetitors).gMacrogenvironmentalgfa
ctorsgincludeg
politicalgforces,geconomicgforces,gsocioculturalgforces,gtechnologicalgforces,genvironmentalga
ndglegalg
forces.gThisgmacrogenvironmentalgframeworkghasgbeengcalledgthegPESTELg(forgpolitical,gecon
omic,g
sociocultural,gtechnological,genvironmentalgandglegal)gframework.gg
g

,g

2.gWhichgofgthegfollowinggisgpartgofgangorganisation'sgmarketinggenvironment?gg
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a.gThegorganisation'sgmicro-environment.gg
b.gThegorganisation'sgmacro-environment.gg
c.gAnyginternalgorgexternalgforcegthatgaffectsgthegorganisation'sgabilitygtogcreate,gcommunicat
e,gdeliverg
andgexchangegofferingsgofgvalue.gg
*d.gAllgofgthegoptionsglistedgaregpartgofgangorganisation'sgmarketinggenvironment.gg
gg

GeneralgFeedback:g
Learninggobjectiveg2.1:gdescribegthegmarketinggenvironmentgandgthegpurposegofgenvironmen
talganalysis.g
Thegmarketinggenvironmentgrefersgtogallgofgtheginternalgandgexternalgforcesgthatgaffectgagmar
keter'sgabilityg
togcreate,gcommunicate,gdelivergandgexchangegofferingsgofgvalue.gThegfactorsgandgforcesgwith
ingtheg
marketinggenvironmentgcangbegclassifiedgasgbelonginggtogtheginternalgenvironment,gthegmicr
o-
environment,gandgthegmacro-environment.gg
g
g

3.gCustomersgaregagpartgofgangorganisation'sg_____________environment.gg
g

a.ginternalgg
*b.gmicrogg
c.gmacrogg
d.ginternalgandgmacrogg
e.gcustomersgaregnotgpartgofgthegorganisation'sgenvironmentgg
DOWNLOADgTHEgTestgBankgforgMarketingg4thgEditiongElliott
mynursytest.store
Marketingg4thgeditiong
g

©gJohngWileyg&gSonsgAustralia,gLtdg2018ggggggggggggggggggggggggggggggChapterg2gThegmarketinggenvironm
entgandgmarketganalysisg3g
gg

GeneralgFeedback:g
Learninggobjectiveg2.1:gdescribegthegmarketinggenvironmentgandgthegpurposegofgenvironmen
talganalysis.g
Thegmicrogenvironmentgcomprisesgthegforcesgandgfactorsgatgplayginsidegthegindustrygingwhic
hgtheg
marketergoperates.gMicrogenvironmentalgfactorsgaffectgallgpartiesgingthegindustry,gincludinggs
uppliers,g
distributors,gcustomersgandgcompetitors.gg
g
g

4.gThegprocessgofgbreakinggthegmarketinggenvironmentgintogsmallergpartsgingordergtoggaingag
betterg
understandinggofgitgisgknowngas:gg

, g

a.gtheginternalgenvironment.gg
*b.genvironmentalganalysis.gg
c.gthegmicro-environment.gg
d.gthegmacro-environment.gg
gg

GeneralgFeedback:g
Learninggobjectiveg2.1:gdescribegthegmarketinggenvironmentgandgthegpurposegofgenvironmen
talganalysis.g
Environmentalganalysisgisganganalyticalgapproachgthatginvolvesgbreakinggthegmarketinggenvi
ronmentgintog
smallergpartsgtogbettergunderstandgit.gg
g
g

5.gCartwrightsgLawgFirmgspendsgtimeganalysinggthegpolitical,geconomic,gsociocultural,gtechno
logical,g
environmentalgandglegalgfactorsgwhichgaregaffectinggtheirgorganisation.gThesegfactorsgformgt
heg
_______________genvironment?gg
g

*a.gmacrogg
b.ginternalgg
c.gmicrogg
d.gethicalgg
e.gallgofgthegoptionsglistedgg
gg

GeneralgFeedback:g
Learninggobjectiveg2.1:gdescribegthegmarketinggenvironmentgandgthegpurposegofgenvironmen
talganalysis.g
Ingadditiongtogtheirgownginternalgenvironment,gorganisationsgoperategwithingagmacrogenviro
nmentg
(comprisinggbroadergforcesgsuchgasgsocialgvaluesgandglaws),gandgagmicrogenvironmentg(comp
risinggtheg
variousgplayersgingthegindustrygsuchgasgsuppliersgandgcompetitors).gMacrogenvironmentalgfa
ctorsgincludeg
politicalgforces,geconomicgforces,gsocioculturalgforces,gtechnologicalgforcesgandglegalgforces.g
Thisgmacrog
environmentalgframeworkghasgbeengcalledgthegPESTELg(forgpolitical,geconomic,gsociocultural
,g
technological,genvironmentalgandglegal)gframework.gg
g
g

6.gWhengusinggthegPESTLgframework,gmarketersgareginvestigating:gg
g

a.ginternalgforces.gg
*b.gmacro-environmentalgforces.gg
c.gmicro-environmentalgforces.gg
DOWNLOADgTHEgTestgBankgforgMarketingg4thgEditiongElliott