Dynamics of Persuasion 7th Edition Perloff Test Bank.

MarketingdManagement,d14ed(Kotler/Keller)dChapte
rd11d CompetitivedDynamics

1) Thed
hasdthedlargestdmarketdsharedanddusuallydshowsdthedwaydtodotherdfirmsdindpricedchanges,dnew-
productdintroductions,ddistributiondcoverage,danddpromotionaldintensity.
A) marketdchallenger
B) marketdentrant
C) marketdfollower
D) marketdnicher
E) marketdleader
dAnswer:d Ed Pag

edRef:d299
Objective:d 1
AACSB:d AnalyticdskillsdDifficulty
:d Easy

2) Whendthedtotaldmarketdexpands,dthed usuallydgainsdthedmost.
A) marketdchallenger
B) marketdleader
C) marketdfollower
D) marketdnicher
E) marketdentrant
dAnswer:d B

PagedRef:d301
Objective:d 1
AACSB:d AnalyticdskillsdDifficulty
:d Easy

3) Whendadfirmdlooksdfordnewdusersdindgroupsdthatdmightdusedthedproductdbutddodnot,dthedfirmdisdu
singdthed strategy.
A) new-marketdsegment
B) market-penetration
C) geographical-expansion
D) productddevelopment
E) diversification
dAnswer:d B

PagedRef:d301
Objective:d 1dDiffi
culty:d Easy




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,4) Asdthedmarketingdmanagerdofdadcompanydthatdmanufacturesdfloordtiles,dEvansdSmithdisdgivendadt
argetdtodachieved500dnewdcustomersdbydthedenddofdsummer.dHeddecidesdtodsearchdthedmarketdfordpr
obabledcustomersdwhodmightdusedthedproductdbutddodnotdatdpresent.dWhichdofdthedfollowingdstrateg
iesdisdEvansdpursuingdtodincreasedthedmarketddemanddfordhisdproduct?
A) market-penetrationdstrategy
B) new-marketdsegmentdstrategy
C) geographical-expansiondstrategy
D) needs-assessmentdstrategy
E) consolidationdstrategy
dAnswer:d A

PagedRef:d301
Objective:d 1
AACSB:d AnalyticdskillsdDifficulty
:d Moderate

5) Whendfirmsdlookdfordnewdusersdindgroupsdthatdhavedneverduseddthedproductdbefore,dthedfirmdisdu
singdthed strategy.
A) new-marketdsegment
B) market-penetration
C) geographical-expansion
D) productddevelopment
E) diversification
dAnswer:d A

PagedRef:d301
Objective:d 1dDiffi
culty:d Easy

6) WhendStarbucksdintroducedditsdTazodTeadlinedtodbringdindnewdcustomersdwhodhaddneverdgonedt
odStarbucksdbecausedtheyddon'tddrinkdcoffee,dStarbucksdwasdemployingdad strategy.
A) market-penetration
B) new-marketdsegment
C) geographical-expansion
D) nichedidentification
E) blue-
oceandAnswer
:d BdPagedRef:d
301
Objective:d 1dDiffi
culty:d Easy




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,7) TrendzdInc.disdadleadingdbranddofdfashiondclothingdanddaccessoriesdbaseddindHouston.dAfterdgai
ningdadstrongdfootholddindthedU.S.,dthedcompanydwantsdtodforaydintodforeigndmarkets.dThedmanage
mentdatdTrendsdknowsdthatdpeopledresidingdindotherdcountriesdaredlikelydtodhaveddifferentdtastesdan
ddpreferences,dsodtheydmaydhavedtodredesigndsomedofdtheirdofferings.dWhichdofdthedfollowingdstrat
egiesdisdTrendzdusing?
A) market-penetrationdstrategy
B) outsourcingdstrategy
C) geographic-expansiondstrategy
D) productddifferentiationdstrategy
E) ethnocentricdstrategy
dAnswer:d C

PagedRef:d301
Objective:d 1
AACSB:d AnalyticdskillsdDifficulty
:d Moderate

8) Admarketdleaderdondthedlookdoutdfordmoredusagedfromdexistingdcustomersdshoulddfocusdondi
ncreasingdthedfrequencydofdconsumptiondandd .
A) decreasingdthedproductdprice
B) thedproductdline
C) thedamountdofdconsumption
D) decreasingdproductiondturnoverdtime
E) diversifyingdintodunrelateddmarketsd
Answer:d C
PagedRef:d301
Objective:d 1dDiffi
culty:d Easy

9) Whichdofdthedfollowingdmarketingdstrategiesdrequiresdeitherdidentifyingdadditionaldopportunitie
sdtodusedthedbranddindthedsamedbasicdwaydordidentifyingdcompletelydnewdandddifferentdwaysdtodusedt
hedbrand?
A) increasingdthedamountdofdconsumption
B) decreasingdthedleveldofdconsumption
C) increasingddedicationdtodconsumption
D) increasingdproductdinnovation
E) increasingdfrequencydofdconsumptiond
Answer:d E
PagedRef:d302
Objective:d 1
AACSB:d AnalyticdskillsdDifficulty
:d Easy




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, 10) Whendfooddproductdcompaniesdadvertisedrecipesdthatdusedtheirdbrandeddproductsdindentirelyd
differentdways,dtheydaredincreasingdthed ofdthedbrand.
A) amountdofdconsumption
B) leveldofdconsumption
C) dedicationdtodconsumption
D) frequencydofdconsumption
E) awarenessdconsumption
dAnswer:d D

PagedRef:d302
Objective:d 1
AACSB:d AnalyticdskillsdDifficulty
:d Easy

11) Oliver,dadcompanydthatdproducesddifferentdtypesdofdolivedoil,dlauncheddadpromotionaldc
ampaigndfocusingdondthedalternativedusesdofdolivedoil.dWhatdstrategydisdthedcompanydimpl
ementingdtodexpandditsdtotaldmarketddemand?
A) usingdthednew-marketdsegmentdstrategydtodattractdnewdcustomers
B) improvingdthedcurrentdleveldofdproductdperformance
C) advertisingdnewdandddifferentdapplicationsdofdthedbrand
D) protectingditsdmarketdshare
E) usingdthedmarket-
penetrationdstrategydtodattractdnewdcustomersdAnswer:d C
PagedRef:d302
Objective:d 1
AACSB:d AnalyticdskillsdDifficulty
:d Moderate

12) Cloroxdrunsdadsdstressingdthedmanydbenefitsdofditsdbleach,dsuchdasdhowditdeliminatesdkitchendo
dors,dindorderdtodgeneratedadditionaldopportunitiesdtodusedthedbranddindthedsamedbasicdway.dThisdisd
andattemptdtod .
A) increasedthedamountdofdconsumption
B) increasedthedleveldofdconsumption
C) increasedthedperceptiondofdconsumption
D) increasedthedfrequencydofdconsumption
E) increasedthedemotionaldimplicationsdofdconsumptiond
Answer:d D
PagedRef:d302
Objective:d 1
AACSB:d AnalyticdskillsdDifficulty
:d Easy




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