PRAD EXAM 1 QUESTIONS &
ANSWERS!!
1 of 25
Term
The fastest-growing minority audience in the United States is the
African-American audience.
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True Richard Edelman
write False
, Don't know?
2 of 25
Term
You will learn more about the PR business, and faster in a PR
agency than in a corporate communications department
Give this one a try later!
True write
it should replace marketing
Fals
e and advertising as financial
liaisons for the company.
Don't know?
3 of 25
Term
Why would a group of organizations want to
organize a "front group?" Hint: pick the "best"
answer
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, To get the chance for
their voices to be To ensure that all
heard without organizations involved
prejudice that likely receive equal media
exists about their coverage.
organization.
To pool resources for a joint To create a competitive
marketing campaign that advantage over rival
benefits all members. organizations by
misleading the public.
Don't know?
4 of 25
Term
"Turf battles" between public relations personnel and human
resources managers are relatively non-existent because
the two areas rarely overlap.
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write True
False profitability
Don't know?
5 of 25
Term
ANSWERS!!
1 of 25
Term
The fastest-growing minority audience in the United States is the
African-American audience.
Give this one a try later!
True Richard Edelman
write False
, Don't know?
2 of 25
Term
You will learn more about the PR business, and faster in a PR
agency than in a corporate communications department
Give this one a try later!
True write
it should replace marketing
Fals
e and advertising as financial
liaisons for the company.
Don't know?
3 of 25
Term
Why would a group of organizations want to
organize a "front group?" Hint: pick the "best"
answer
Give this one a try later!
, To get the chance for
their voices to be To ensure that all
heard without organizations involved
prejudice that likely receive equal media
exists about their coverage.
organization.
To pool resources for a joint To create a competitive
marketing campaign that advantage over rival
benefits all members. organizations by
misleading the public.
Don't know?
4 of 25
Term
"Turf battles" between public relations personnel and human
resources managers are relatively non-existent because
the two areas rarely overlap.
Give this one a try later!
write True
False profitability
Don't know?
5 of 25
Term
