g g g g
n Notes
g
Trueg/gFalsegQuestions
1. Ingbusinessgcommunication,gphrasesgsuchgasg"Ighope"gandg"Igtrustgthat"garegtypicallygusedgto
indicategagshift.
g
FALSE
Bewaregofghiddengnegatives:gwordsgthatgaregnotgnegativegingthemselvesgbutgbecomegnegativegi
ngcontext.g"But"gandg"however"gindicategagshift,gso,gaftergagpositivegstatement,gtheygaregnegativ
e.g"Ighope"gandg"Igtrustgthat"gsuggestgthatgagpersongisn'tgsure.
AACSB:gCommunication
Blooms:gRemembe
g
r
LearninggObjective:g07-01gApplygstrategiesgforgpositivegemphasisguse.
LevelgofgDifficulty:g1gEas
ygTopic:gHowgdogIgcreategpositivegemphasi
s?
,7-1
,2. Hiddengnegativesgaregwordsgthatgaregnotgnegativegingthemselvesgbutgbecomegnegativegin
context.
g
TRUE
Hiddengnegativesgaregwordsgthatgaregnotgnegativegingthemselvesgbutgbecomegnegativegingcont
ext.g"But"gandg"however"gindicategagshift,gso,gaftergagpositivegstatement,gtheygaregnegative.g"Igh
ope"gandg"Igtrustgthat"gsuggestgthatgyougaren'tgsure.
AACSB:gCommunication
gBlooms:gRemembe
r
LearninggObjective:g07-01gApplygstrategiesgforgpositivegemphasisguse.
LevelgofgDifficulty:g1gEas
ygTopic:gHowgdogIgcreategpositivegemphasi
s?
3. Thegsentence,g"IghopegIghavegprovidedgyougtheginformationgyougwanted,"ghasgagnegative
connotation.
g
TRUE
Wordsgthatgaregnotgnegativegingthemselvesgmaygbecomegnegativegingcontext.g"Ighope"gandg"Igtr
ustgthat"gimplygthatgthegpersongconveyinggthegmessagegisgnotgsure.gTherefore,gingthisgcontext,g"I
hope"gcarriesgagnegativegconnotation.
g
AACSB:gAnalytic
g AACSB:gCommunicatio
n
Blooms:gApply
LearninggObjective:g07-
g
01gApplygstrategiesgforgpositivegemphasisguse.
LevelgofgDifficulty:g2gMediu
mgTopic:gHowgdogIgcreategpositivegempha
sis?
, 7-2