DR. SUE GREENER
f f
BUSINESS RESEARCH METHODS
f f
DOWNLOAD FREE TEXTBOOKS AT
f f f
BOOKBOON.COM
,Dr. Sue Greener
f f
Business Research Methods
f f
DownloadffreefbooksfatfBookBooN.com
2
,BusinessfResearchfMethods
©f2008fDr.fSuefGreenerf&fVentusfPublishingfApSfISBNf9
78-87-7681-421-2
DownloadffreefbooksfatfBookBooN.com
3
, BusinessfResearchfMethods Contents
Contents
1. Researchfproblemsfandfquestionsfandfhowftheyfrelateftofdebatesfin 9
ResearchfMethods
1.1 ChapterfOverview 9
1.2 Introduction 9
1.3 Thefnaturefoffbusinessfresearch 10
1.4 Whatfkindfoffbusinessfproblemsfmightfneedfafresearchfstudy? 12
1.5 Whatfarefthefkeyfissuesfinfresearchfmethodsfwefneedftofunderstand? 14
1.6 Questionsfforfselffreview 18
1.7 References 18
2. Puttingfthefproblemfintofcontext:fidentifyingfandfcriticallyfreviewingfrelevant 19
literature
2.1 ChapterfOverview 19
2.2 Howfdoesfliteraturefrelateftofresearch? 19
2.3 Whatfkindsfoffliteraturefshouldfwefsearchffor? 20
2.4 Effectivefliteraturefsearching 22
2.5 Criticalfanalysisfoffliterature 26
2.6 UsingfHarvardfreferencingfstyle 31
2.7 Questionsfforfselffreview 31
2.8 References 32
3. Choosingfresearchfapproachesfandfstrategies 33
3.1 TopicfOverview 33
3.2 Differentfperspectivesfoffknowledgefandfresearchfwhichfunderpinfresearchfdesign 33
3.3 Identifyfdifferingfresearchfparadigmsfforfbusiness 34
WHAT‘S MISSING IN THIS EQUATION?
f f f f
Pleasefclickfthefadvert
Youcouldbeoneofourfuturetalents
f f f f f f f
MAERSKf INTERNATIONALf TECHNOLOGYf &f SCIENCEf PROGRAMME
Arefyoufaboutftofgraduatefasfanfengineerforfgeoscientist?fOrfhavefyoufalreadyfgraduated?fIffs
o,ftherefmayfbefanfexcitingffuturefforfyoufwithfA.P.fMollerf-fMaersk.
www.maersk.com/mitas
DownloadffreefbooksfatfBookBooN.com
4
f f
BUSINESS RESEARCH METHODS
f f
DOWNLOAD FREE TEXTBOOKS AT
f f f
BOOKBOON.COM
,Dr. Sue Greener
f f
Business Research Methods
f f
DownloadffreefbooksfatfBookBooN.com
2
,BusinessfResearchfMethods
©f2008fDr.fSuefGreenerf&fVentusfPublishingfApSfISBNf9
78-87-7681-421-2
DownloadffreefbooksfatfBookBooN.com
3
, BusinessfResearchfMethods Contents
Contents
1. Researchfproblemsfandfquestionsfandfhowftheyfrelateftofdebatesfin 9
ResearchfMethods
1.1 ChapterfOverview 9
1.2 Introduction 9
1.3 Thefnaturefoffbusinessfresearch 10
1.4 Whatfkindfoffbusinessfproblemsfmightfneedfafresearchfstudy? 12
1.5 Whatfarefthefkeyfissuesfinfresearchfmethodsfwefneedftofunderstand? 14
1.6 Questionsfforfselffreview 18
1.7 References 18
2. Puttingfthefproblemfintofcontext:fidentifyingfandfcriticallyfreviewingfrelevant 19
literature
2.1 ChapterfOverview 19
2.2 Howfdoesfliteraturefrelateftofresearch? 19
2.3 Whatfkindsfoffliteraturefshouldfwefsearchffor? 20
2.4 Effectivefliteraturefsearching 22
2.5 Criticalfanalysisfoffliterature 26
2.6 UsingfHarvardfreferencingfstyle 31
2.7 Questionsfforfselffreview 31
2.8 References 32
3. Choosingfresearchfapproachesfandfstrategies 33
3.1 TopicfOverview 33
3.2 Differentfperspectivesfoffknowledgefandfresearchfwhichfunderpinfresearchfdesign 33
3.3 Identifyfdifferingfresearchfparadigmsfforfbusiness 34
WHAT‘S MISSING IN THIS EQUATION?
f f f f
Pleasefclickfthefadvert
Youcouldbeoneofourfuturetalents
f f f f f f f
MAERSKf INTERNATIONALf TECHNOLOGYf &f SCIENCEf PROGRAMME
Arefyoufaboutftofgraduatefasfanfengineerforfgeoscientist?fOrfhavefyoufalreadyfgraduated?fIffs
o,ftherefmayfbefanfexcitingffuturefforfyoufwithfA.P.fMollerf-fMaersk.
www.maersk.com/mitas
DownloadffreefbooksfatfBookBooN.com
4
