AMERICAN PUBLIC UNIVERSITY MKTG308 Week 4 Midterm Exam (APUS) QUESTIONS WITH ALL CORRECT ANSWERS GRADE A

Question 1 of 20 Social media is best defined in the context of the previous industrial media paradigm. Question 2 of 20 Points Online marketing rarely uses the internet for business leveraging. Question 3 of 20 The ACT Methodology consists of three elements for successful online marketing Question 4 of 20 The attracting phase of the ACT Methodology consists of Question 5 of 20 A blog is a type of content management system that makes it easy for anyone to publish short articles called posts Question 6 of 20 LiveJournal was one of the first easy-to-use blogging platforms Question 7 of 20 The one place you can always find a specific post (and only that post) is on its category page Question 8 of 20 Category pages are a feature that is included in most blogging software Question 9 of 20 Studies show that when people sample a product, they are more likely to buy the product Question 10 of 20 Your own website is considered the best conversion tool as a part of a the ACT Methodology. Question 11 of 20 Tactics are the way to implement your strategy. Tactics include: Question 12 of 20 Microblogging is a form of blogging that limits the size of each post Question 13 of 20 Numbers and underscores in your username typically lead to more followers Question 14 of 20 The most important action of a social network is the act of two people connecting Question 15 of 20 LinkedIn is a social networking site for business professionals. It is the least restrictive of the social network in terms of customization and integration Question 16 of 20 Five elements of a great website include: Question 17 of 20 Marketing is promoting a product or a service to increase sales Question 18 of 20 Social Media includes online platforms where people connect and communicate. Question 19 of 20 Principles of social media marketing include respecting other people online. Question 20 of 20 Facebook was the first social networking site to allow users to customize their profiles.