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Summary Unit 3 - P2

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This is BTEC Level 3 Business Diploma Unit 3 - P2. I can assure you that this work will get you an easy pass! Good luck xx

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Voorbeeld van de inhoud

Consumer Protection (Distance selling) Adding to this, the business ensures the data is
Regulations 2000 always accurate and actualized regularly. Boohoo

This regulation provides legal protection for
also mentions how long the information is being
kept and ensures it’s deleted when no more
Unit 3: P2
consumers purchasing goods and services 'at a needed. They need to process the data in line with
distance'. This type of purchasing includes people’s rights to prevent unlawful use.
purchases made via the Internet, digital television,
mail order (including catalogue shopping), phone,
and fax. In such cases, Boohoo must ensure that Advertising Standards Agency (ASA)
they offer enough information about the services
or the products that thy sell. This means Boohoo “The Advertising Standards Authority (ASA) is
arranges online payment methods for those who the self-regulatory organization of the advertising
bought something at a distance, and they should industry in the United Kingdom. The ASA is a
offer the right to the consumer to cancel their non-statutory organization and hence, cannot
order. “With certain exceptions it applies to any interpret or enforce legislation.” It will decide
contract between a business and a consumer what Boohoo adverts can and cannot say.
which is not made face to face. Although the Specifically, ads should be kept within legal
framework and the customers are not misled by
European Directive on which the Regulations are
based was originally formulated with mail order the business’s false ads. It would also create even LEGAL
ANUSHKA DSILVA – 40121289
and telesales in mind, the Regulations are likely to footing for advertisers. ASA ensures things like,
have most impact on B2C (business to consumer)
e-commerce.”
Language (should be acceptable), insist adverts
are approved by them before they are shown, refer
CONSTRAINTS
advertiser to the OFT, TV stations and Radio IN BUSINESS
stations to withdraw advert.
Data Protection Act 1998 “Businesses need to be fully aware of the laws
This is a United Kingdom Act of Parliament that govern advertising. The main law is the
designed to protect personal data stored on Trade Descriptions Act – goods advertised for
computers or in an organized paper filing system. sale must be as they are described. Also the
The data that Boohoo stores in their data base is advertising industry has its own Code of Practice,
obtained fairly and lawfully. When they collect its and is regulated by the Advertising Standards
customers’ information and store in its data base, Authority where complaints about the nature of
they must state the reason why they collect it. advertising can be dealt with.”

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