Test Bank for Database Concepts, 10th edition by David M. Kroenke, Chapters 1-7 & Extensions 1-3

TEST BANK
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TEST BANK

,CB 3 (with Marketing Course Mate with eBook Printed Access Card)


Chapter 1: What Is CB, and Why Should I Care?

Indicate whether the statement is true or false.

—1. The continuous change of technology has also changed the basic consumer desire for value.
a. True
b. False

—2. Benefits are the only result of consumption.
a. True
b. False
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—3. Consumer behaviour, as a field of study, is about understanding how consumers seek value
in an effort to
address needs.
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a. True
b. False
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—4. An understanding of consumer behaviour can mean better business for companies, better
public policy for governments, and a better life for individuals.
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a. True
b. False

—5. The basic consumption process involves a consumer assessing the costs and benefits
associated with a choice.
a. True
b. False

—6. Benefits are the physical parts of a product.
a. True
b. False

,—7. The process by which goods, services, or ideas are used and transformed into value is
consumption.
a. True
b. False

—8. A researcher measuring consumer attitudes toward different brands on a scale ranging from
1 (very negative) to 5 (very positive) is using qualitative research.
a. True
b. False

—9. Two common interpretative orientations are psychology and sociology.
a. True
b. False

—10. Internationalization requires an understanding of consumer behaviour to adapt products to
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local cultures.
a. True
b. False
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—11. Anthropology has contributed to consumer behaviour research by allowing researchers to
interpret the relationships between consumers and the things they purchase, the products they
own, and the activities in which they participate.
R
a. True
b. False
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— 12. Consumer behaviour focuses primarily on the study of groups of people within a society.
a. True
b. False

— 13. Quantitative research tools include things such as case analyses, clinical interviews, focus
group interviews, and other tools in which data are gathered in a relatively unstructured way.
a. True
b. False

— 14. Undifferentiated marketers generally adopt a market orientation.
a. True
b. False

, — 15. Sociology has relevance for consumer behaviour because consumption often takes place
within group settings or is, in some way, affected by group behaviour.
a. True
b. False

— 16. While consumer behaviour refers to human thoughts, feelings, and actions involved in
consumption experiences, it is not considered a field of study.
a. True
b. False

—17. Predictive modeling using retail sales data may allow the identification of clusters of
consumers who are more
likely to be in the market for specific products.
a. True
b. False

—18. Trends shaping the value received by consumers include internationalization,
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technological changes, changing
communications, big data, changing demographics, and the changing economy.
a. True
b. False
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— 19. Marketing activities include the production, promotion, pricing, distribution, and retailing
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of goods, services, ideas, and experiences that provide value for consumers and other
stakeholders.
a. True
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b. False

— 20. The final step in the consumption process is satisfaction.
a. True
b. False

—21. Consumer behaviour seeks to explain the thoughts, feelings, and behaviours that represent
human reactions.
a. True
b. False