Revision Examination Tests
“Come all for this greatness”
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MNB1601 ASSIGNMENT 6 SEMESTER 2 2024/2025 - DISTINCTION
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South Africa Airways (SAA) strives for low variability in respect of times
of scheduled departures to various destinations. Lower variability is the
positive result of doing things _________________ .
ans:> right every time
The inputs-process-output elements of the value chain is also known as
the _____________ .
ans:> transformation model
Which one of the following represents an input for an airline which
makes transformation possible?
ans:> Pilots and cabin crew
Which one of the following represents an input for an airline which is
transformed?
ans:> Passengers
Which one of the following represents an output for an airline?
ans:> Passengers at new destinations
Which one of the following represents the transformation process of an
airline?
ans:> Change of location of passengers
Airports such as OR Tambo International must be able to deal with a
short waiting tolerance as passengers experience most value-adding
activities first-hand. Passengers should be able to collect baggage from
terminals in a reasonable time period. This refers to the _____________
of output.
ans:> visibility
,Which one of the following is a characteristic of a service produced by a
service provider such as OR Tambo International?
ans:> Labour intensive
Identify the correct operational process used by BMW, a motor vehicle
manufacturer.
ans:> Mass process
The different processes required to manufacture the new Toyota Prius
are arranged in consecutive order and the layout is adapted to the Prius.
This is known as the ____________________ layout.
ans:> product
Financial bonuses, such as the one offered to Derby employees for
teamwork and productivity, is an example of which kind of
compensation?
ans:> Rewards
The Marketing Director was of the view that Derby should be moving
towards a plan to introduce a system of employee empowerment. This
plan is a recognised employee motivational strategy. Which one of the
following options is also an employee motivational strategy that Derby
could use?
ans:> Job design
To facilitate employee involvement, Derby may make use of
_____________ which represent work groups that take over the
responsibility from management for solving quality problems.
ans:> quality circles
Most modern approaches to work motivation are based on process
theories. In this regard, intention plays a key role in motivated behaviour.
Which one of the following options is the most common form of intention
in the work place?
ans:> Goals
Zanele is the personal assistant of the Director of Ntseli Mining
Incorporated. She has been feeling demotivated as she has recently
learned that other staff members, with smaller workloads than her own,
are receiving the same resources and rewards that are allocated to her.
Zanele feels that this allocation is unfair given her current workload.
Which component of organisational justice is described here?
,ans:> Distributive justice
Arabang, the Director of Ntseli Mining Incorporated, realises that Zanele
is feeling demotivated. In order to improve her motivation, he decides to
not only increase her salary to accurately reflect the work she does for
him, but also to provide her with a new title: Executive Administrative
Officer. This is an example of which factor of Herzberg's two-factor
theory?
ans:> Hygiene factor
According to which method are jobs compared according to the
demands they make on the employee?
ans:> Factor-comparison
A successful Human Resource (HR) manager will attempt to obtain as
much value as possible from development programmes. Which one of
the following statements is correct regarding the value to be gained from
development programmes?
ans:> The HR manager undertakes follow-up studies to determine if the
training programmes have had the desired effect.
Mareth is the owner of a very artistic clothing line and is passionate
about developing her staff. She has developed an intensive training and
development program for all her employees which consists of away-
from-the-job training and development. If the goal of the method being
used is to analyse interpersonal problems and to develop human
relations skills, which method has she chosen?
ans:> Role playing
Catherine is the human resource manager at Sparta Training Academy.
She is compiling a document which details the knowledge, skills and
abilities relevant to one of the positions opening up in the academy. With
which component of human resource planning is Catherine busy?
ans:> Job specification
Heineken's new strategy, Brewing a Better Future, primarily focusses on
sustainability by looking to reduce its water usage and CO2 footprint.
Which principle of the marketing concept is addressed by focussing on
sustainability and the environment?
ans:> The principle of social responsibility
Heineken and SABMiller recently joined forces with three other beer
giants to promote beer's versatility. This is an obvious attempt by the
, major beer producers in the world to grow generic beer consumption
(primary demand) in the face of new competitive products. If the
satisfaction of consumer needs and demands is ignored this can have
serious financial implications for the enterprise. This is known as which
principle of the marketing concept?
ans:> The principle of consumer orientation
The four marketing variables, known as the marketing mix, combine to
form the market offering. Decisions about the use of the four Ps result in
the marketing _____________ which is directed at specific consumers in
a specific environment.
ans:> strategy
Mondi is one of the main researchers at Info Gate, an international
marketing research company. Before commencing with a new research
project, Mondi will first look for historical data, compiled for other studies,
to determine if any of the research objectives at hand can be achieved.
Which type of data will Mondi require?
ans:> Secondary data
At the end of each research project, Mondi must 'tell the story' of the
research project. It is necessary for him to communicate the knowledge
and findings of the research study in an understandable and scientific
manner. Which tool will Mondi use to do this?
ans:> A research report
After being encouraged by his girlfriend, Archie buys an entire range of
new facial care products targeted at men. However, before he starts to
use the products his girlfriend breaks up with him and Archie throws
away the products, unused. This is an example of an/a ____________
of consumer behaviour.
ans:> overt act
There are four influences in any organisational buying decision. Which
one of the following is one of these influences?
ans:> The environment
Hashim is the marketing manager of Pens Galore. Sales have steadily
been declining and Hashim is suspecting that their pens are being
marketed to the wrong consumer market. He has decided to start from
scratch by looking at marketing segmentation. What should Hashim do
next if he has already identified the needs of the consumers in the
market?