By
DR. J.J.JEYAKUMARI, M.Com., M.Phil., Ph.D., PGDCA., MBA.,
Research Adviser & Asst. Professor Of Commerce,
Kunthavai Naachiyaar Govt. Arts College(W), Autonomous,
Thanjavur-7
Source: E-Commerce, J.J.Jeyakumari, Anuradha Publications, Kumbakkonam
You can watch the video lectures of the author by clicking this link:
https://youtube.com/channel/UCiU898qMMc_3zXNspJbgZEw
,B2C E-Commerce
Business to consumer e-commerce involves direct relationship betwee
the business and consumer over the internet.
Consumer trade transactions are open to anyone with the intern
connection. E-shopping can take place using a smart phone, comput
at home, from work or at a cyber café.
E-Shop
For e-commerce applications that are selling goods or services th
internet application held on the server is an e-shop. E-Shop can b
anywhere in the world and it is open 24 hours a day.
The basic element of an e-shop is a webpage that offers or advertise
the goods/services for sale and provides the means for
shopper/consumer to make the purchase.
, FEATURES OF AN E-SHOP
Basic Features
1. Visibility – Getting the site noticed and the online customers visiting the store.
2. Ease of use – As the customer arrives at the site he should be able to get what
easily.
3. Order processing – Online orders have to be processed. This is done by linki
back office systems.
4. Payments – Goods bought online have to be paid for electronically or in offline
facilitates both online and offline payments. They either register with an e
gateway or have their own wallets or provide COD facility.
5. Security – Online payments need to be secure and the customers have to be
that they are secure. Hence through firewalls and encryption e-shops provide
to customer payment and personal details.
6. Delivery systems – With internet commerce there has to be system of home
except in case products (electronic material) which could be delivered online
therefore either have their own supply chain or outsource a logistic partner.
, Other Features
1. Customer Registration – The option customer registration enables the customer to register his
personal details like name, address, contact number and e-mail id. He could create an
username and password which enables him to save time of entering the said personal details
every time he visits the shop. Registrations help e-shops to notify customers of new product
arrival, offers etc., thus enabling sales promotion.
2. Dynamic and Personalised webpages – The basic webpage is formatted in HTML. It could be
changed by editing the source. A personalised webpage can be generated for a registered
customer tailored to his/her needs. The dynamic webpages are linked to the database which
stores the information about the customer and business.
3. A Shopping Basket/ Shopping Cart – As in case of conventional shopping in an e-shop the
customer can select any number of products and place it in an electronic basket referred to as
shopping cart. He can again review the selected items, return the unwanted to the shelves and
make the payment for the desired goods in the basket. The other items would be available in
the basket unless it goes out of stock which could be purchased on a future date.
4. Additional Information – The e-shops provide complete details of the product or service sold.
There is possibility of comparison. It provides reviews and customer feedback about the
products and related services which in turn would help the customers/visitors of e-shop to
take a purchase decision.
DR. J.J.JEYAKUMARI, M.Com., M.Phil., Ph.D., PGDCA., MBA.,
Research Adviser & Asst. Professor Of Commerce,
Kunthavai Naachiyaar Govt. Arts College(W), Autonomous,
Thanjavur-7
Source: E-Commerce, J.J.Jeyakumari, Anuradha Publications, Kumbakkonam
You can watch the video lectures of the author by clicking this link:
https://youtube.com/channel/UCiU898qMMc_3zXNspJbgZEw
,B2C E-Commerce
Business to consumer e-commerce involves direct relationship betwee
the business and consumer over the internet.
Consumer trade transactions are open to anyone with the intern
connection. E-shopping can take place using a smart phone, comput
at home, from work or at a cyber café.
E-Shop
For e-commerce applications that are selling goods or services th
internet application held on the server is an e-shop. E-Shop can b
anywhere in the world and it is open 24 hours a day.
The basic element of an e-shop is a webpage that offers or advertise
the goods/services for sale and provides the means for
shopper/consumer to make the purchase.
, FEATURES OF AN E-SHOP
Basic Features
1. Visibility – Getting the site noticed and the online customers visiting the store.
2. Ease of use – As the customer arrives at the site he should be able to get what
easily.
3. Order processing – Online orders have to be processed. This is done by linki
back office systems.
4. Payments – Goods bought online have to be paid for electronically or in offline
facilitates both online and offline payments. They either register with an e
gateway or have their own wallets or provide COD facility.
5. Security – Online payments need to be secure and the customers have to be
that they are secure. Hence through firewalls and encryption e-shops provide
to customer payment and personal details.
6. Delivery systems – With internet commerce there has to be system of home
except in case products (electronic material) which could be delivered online
therefore either have their own supply chain or outsource a logistic partner.
, Other Features
1. Customer Registration – The option customer registration enables the customer to register his
personal details like name, address, contact number and e-mail id. He could create an
username and password which enables him to save time of entering the said personal details
every time he visits the shop. Registrations help e-shops to notify customers of new product
arrival, offers etc., thus enabling sales promotion.
2. Dynamic and Personalised webpages – The basic webpage is formatted in HTML. It could be
changed by editing the source. A personalised webpage can be generated for a registered
customer tailored to his/her needs. The dynamic webpages are linked to the database which
stores the information about the customer and business.
3. A Shopping Basket/ Shopping Cart – As in case of conventional shopping in an e-shop the
customer can select any number of products and place it in an electronic basket referred to as
shopping cart. He can again review the selected items, return the unwanted to the shelves and
make the payment for the desired goods in the basket. The other items would be available in
the basket unless it goes out of stock which could be purchased on a future date.
4. Additional Information – The e-shops provide complete details of the product or service sold.
There is possibility of comparison. It provides reviews and customer feedback about the
products and related services which in turn would help the customers/visitors of e-shop to
take a purchase decision.
